- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- Supernatural AI Names Winter Chief Creative Officer
People on the Move, Fern Siegel - Monday, January 6, 2025
Winter is known as the creator of Bud Light's "Real Men ...
- Top Auto Stories Detail Spending Along With Personnel, Agency Moves
Marketing Daily, Tanya Gazdik - Wednesday, January 1, 2025
Both the top-read and 10th-most-read automotive stories for 2024 featured a lo ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media Budgets
MAD, Fern Siegel - Monday, December 30, 2024
GroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Goodway Group Restructures, Trims Staff
MAD, Steve McClellan - Monday, December 30, 2024
CEO Jay Friedman confirmed the development on LinkedIn in which he confirm ...
- Most-Read Stories: OMC/IPG, X v. GARM, 'Glicked,' Jill Kelly And CTV
MediaDailyNews, Joe Mandese - Tuesday, December 31, 2024
The most-read "Media Daily News" stories of 2024 were an eclectic m ...
- Data Platform Lets Advertisers Verbally Ask To Build Audiences, Monitor CPCs
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2024
Akkio, an AI data platform for ad agencies, earlier this year releas ...
- Special London Names Sweetman GM-Client Services Director
MAD, Fern Siegel - Friday, December 27, 2024
Moving from the agency's Australian office, he manages U.K. business ops. ...
- Stagwell Continues Middle East Expansion With Deal For Create.Group
MAD, Steve McClellan - Monday, December 30, 2024
It's the third recent M&A transaction for Stagwell in the Middle East/Nor ...
- Assembly Taps Wavemaker's Berman For NA Lead Role
MAD, Steve McClellan - Friday, December 27, 2024
Berman brings 15 years of media industry experience to Assembly. Most recentl ...
- Predicting Anti-Algo In Advertising Will Rise In 2025
MediaDailyNews, Laurie Sullivan - Friday, December 27, 2024
What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- Mathews Joins Outright As Managing Director
MAD, Fern Siegel - Thursday, December 26, 2024
Tracy Mathews brings nearly 20 years of experience in brand identity, advertisi ...
- Will Google Antitrust Case Reshape Paid Search Landscape?
MAD, Steve McClellan - Thursday, December 26, 2024
There's a good chance it will, according to Stagwell's Assembly, which h ...
- AI Agents, 2025 Predictions For Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 26, 2024
The technology would support real-time ad bidding, personalize messages and budget allocatio ...
- Geletka+ Ups Operations, Hires 2 Senior Project Managers
People on the Move, Fern Siegel - Thursday, December 26, 2024
Kristian Vasquez and Krizia Vance have a strong background in client engagem ...
- Eye On Sports: Lafourmi Names Philip Executive Creative Director
MAD, Fern Siegel - Tuesday, December 24, 2024
Previously, Philip worked at TBWA\Paris. ...
- Kia Rolls Out Configurator Videos On TikTok
Marketing Daily, Tanya Gazdik - Tuesday, December 24, 2024
TikTok is now surpassing Google as the preferred search engine for you ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2024
Agencies, publishers and brands have complained that AI-generated search can bury conten ...
- Confused.com Appoints Elvis Digital Marketing Creative Agency
Accounts on the Move, Fern Siegel - Monday, December 23, 2024
New work will roll out before the end of the year. ...
- Klein Appointed Chief Investment Officer OMG NA
MAD, Steve McClellan - Monday, December 23, 2024
Klein joins from OMG agency PHD, where she held the same rol ...
- Momentum Worldwide Puts Buontempo In Charge Of Verizon Business
MAD, Fern Siegel - Friday, December 20, 2024
The experiential agency named former staffer Tom Buontempo as executive vice president-gro ...
- Iris Worldwide Adds To Beiersdorf Portfolio, Wins Emerging Markets
MAD, Fern Siegel - Friday, December 20, 2024
With Chiel, Iris will develop SEO and PPC strategies for more region ...
- CEO Transition At Project Worldwide As Meyer Succeeds Vallee
MAD, Steve McClellan - Friday, December 20, 2024
Project Worldwide Chairman and CEO Robert G. Vallee, Jr., is retiring a ...
- Jeep Wagoneer Shows Beautiful Things Can Still Get Dirty
Marketing Daily, Tanya Gazdik - Monday, December 23, 2024
Creative reminds consumers that they don't have to sacrifice beauty for capabil ...
- Alloy Appoints Riley To Lead Marketing, Strategic Growth
MAD, Fern Siegel - Thursday, December 19, 2024
A 15-year marketing vet, Riley previously worked at Code and Theory. ...
- Argyilan Joins Uber As Global Head Of Advertising
MAD, Steve McClellan - Thursday, December 19, 2024
Argyilan joins after a four-year stint with Albertson's Media Collective where s ...
- Klick Health Hiring Spree Adds 22 Senior Leaders
MAD, Steve McClellan - Thursday, December 19, 2024
The Toronto-based agency had double-digit revenue growth this year. In addition ...
- Armstrong Joins Publicis Groupe as Chief Revenue Officer
MAD, Steve McClellan - Thursday, December 19, 2024
In the role Armstrong is tasked with connecting the sales organizations acro ...
- Tropical Smoothie Cafe Consolidates $50M At Horizon Media
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
"2025 will be a transformative year for Tropical Smoothie Cafe as ...
- Un/Common Appoints Levy As CEO, North America
MAD, Fern Siegel - Wednesday, December 18, 2024
The ecommerce agency's clients include Rare Beauty by Selena Gomez, Liquid Dea ...