- 'What's Your Type?': Personality Quiz Drives Blood Donations
Marketing Daily, Les Luchter - Wednesday, December 18, 2024
Quiz determines user's "blood type personality" via tarot-type cards and then ti ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024
Television News Daily, Wayne Friedman - Thursday, December 19, 2024
VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- Grooming Brand Duke Cannon Picks Quality Meats As AOR
MAD, Fern Siegel - Tuesday, December 17, 2024
The agency's first work will appear in March 2025, dovetailing with ...
- How To Get Unstuck From The Daily Grind
MAD, Lindsay Rutherford - Tuesday, December 17, 2024
If you don't get out of it, it'll grind you up. Fir ...
- Stagwell To Acquire Media Analytics Firm Unicepta
MAD, Steve McClellan - Tuesday, December 17, 2024
The 30-year-old Cologne, Germany-based firm provides monitoring and data analytics for Fortu ...
- This Holiday Spot Calls Out Our Lack Of Empathy
Marketing Daily, Danielle Oster - Tuesday, December 17, 2024
Public Inc. teamed up with Roots of Change for a holiday-themed messa ...
- Lucid Motors Taps Giant Spoon, Launches First Brand Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 18, 2024
"This is about articulating and celebrating the ethos behind Lucid as ...
- Spamming For Good: A&G Creates Meaty New Typeface
Mediapsssst, Richard Whitman - Tuesday, December 17, 2024
And you can buy it for just $12 with all the procee ...
- Stripe Theory Promotes Two To President
People on the Move, Steve McClellan - Tuesday, December 17, 2024
Atlanta-based performance agency Stripe Theory has appointed two new presidents. Adrienne Morgan h ...
- McDonald's UK-Ireland Names TMW Customer Engagement AOR
Accounts on the Move, Fern Siegel - Monday, December 16, 2024
This is the first business opportunity for TMW since it was acquir ...
- Joan Berlin Opens, Agency's Second European Expansion
MAD, Fern Siegel - Monday, December 16, 2024
Berlin clients include eBay and Global Witness. A director will be nam ...
- Poop & Pee Characters Star In New Pull-Ups Campaign
MAD, Steve McClellan - Monday, December 16, 2024
The work is from Leo Burnet for what Kimberly-Clark is calling ...
- Agency Taps Gladysz For Head Of Product Role
MAD, Steve McClellan - Monday, December 16, 2024
Noble People has hired media agency veteran John Gladysz to develop go-to-mark ...
- Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2024
The new tool, dubbed Swell.AI, was developed in partnership with KERV, a ...
- Murillo Oversees McDonald's, Molson Coors As Alma's Co-CCO
People on the Move, Fern Siegel - Monday, December 16, 2024
A 16-year agency veteran, Jorge Murillo has been key to the agency ...
- Smith Joins Venables Bell + Partners As New Business Director
MAD, Fern Siegel - Friday, December 13, 2024
Prior to VB+P, Smith spent 10 years at Ogilvy. ...
- WPP Taps Mehta To Expand Global Delivery Center
MAD, Steve McClellan - Friday, December 13, 2024
Previously he was global managing director of global assets at Accenture Son ...
- Health Marketing Compliance Tool Winner Of $1 Million Klick Prize
MAD, Steve McClellan - Friday, December 13, 2024
Agency Klick Health announced the winners at a Town Hall meeting ...
- Havas Shares Fall Slightly On First Intraday Of Public Trading
MediaDailyNews, Joe Mandese - Monday, December 16, 2024
The public trading, under the ticker symbol HAVAS, "marks a pivotal st ...
- Dentsu Demonstrates How To Make Logos And Influence People
MediaDailyNews, Joe Mandese - Monday, December 16, 2024
Dentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- Mediaplus North America Names Flaum Group Media Director
MAD, Fern Siegel - Thursday, December 12, 2024
Flaum will work across a number of clients, including De'Longhi and Fo ...
- A&G Launches 'Customer Technology' Agency CeCo Digital
MAD, Steve McClellan - Thursday, December 12, 2024
The agency has tapped Bain partner Raj Heda to lead the n ...
- Grey Taps Tonetti As Global Head Of Creative Management
MAD, Fern Siegel - Thursday, December 12, 2024
Emma Tonetti has come full circle. She began her ad career ...
- Dodge Takes Tongue-In-Cheek Approach For Dodge EV
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2024
Ad "gives common electric car tropes the middle finger and assures fa ...
- Industry To Create Port Of Portland Brand Identity
Accounts on the Move, Fern Siegel - Wednesday, December 11, 2024
This is the first time Port of Portland asked an agency ...
- Geudelekian Leads Business, Creative Strategy For The Unquantifiable
MAD, Fern Siegel - Wednesday, December 11, 2024
The agency believes it exists between IQ and EQ. ...
- Publicis Groupe Creative Unit LePub Expanding To U.S. Next Year
MAD, Steve McClellan - Wednesday, December 11, 2024
The New York office will be led by President Lea Mastroberti, Chi ...
- Horizon Media Unveils Full-Service Agency
MAD, Steve McClellan - Tuesday, December 10, 2024
The move marks the independent media agency's further expansion into the creati ...
- Merman Signs 'Lasso' Producer Lowney For U.S. Commercial Work
MAD, Steve McClellan - Tuesday, December 10, 2024
In addition to his Emmy-winning work on Ted Lasso, Irish filmmaker Decl ...
- Dentsu Promotes Annette Male To CEO UK & Ireland
MAD, Steve McClellan - Wednesday, December 11, 2024
She succeeds Angela Tangas, who is leaving Dentsu after seven years, t ...