- Advertising's Annette King Dies At 57
MAD, Steve McClellan - Friday, March 6, 2026
Her 35-year career in the business included service at WPP, Publicis a ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- MZ Wallace Selects January Digital As Media AOR
MAD, Fern Siegel - Wednesday, March 4, 2026
The assignment is to ensure greater optimization and brand visibility. ...
- SuperBloom House Creates Dream World For Deel
MAD, Fern Siegel - Wednesday, March 4, 2026
The campaign includes TV, digital and OOH work running through May. ...
- Leagas Delaney Ups Clarke, Phillips To Executive Creative Directors
MAD, Fern Siegel - Wednesday, March 4, 2026
The promotion is an agency first, as the roles are new. ...
- TaylorMade Banks On Documentary To Promote New Club
MAD, Steve McClellan - Wednesday, March 4, 2026
The film is chockfull of golf technology information that only a tr ...
- WPP Media Promotes Hall To U.S. CEO
MAD, Steve McClellan - Thursday, March 5, 2026
Hall was previously chief client officer, WPP Media U.S., and before th ...
- Ford Extends Brand Campaign To Racing
Marketing Daily, Tanya Gazdik - Thursday, March 5, 2026
The automaker is using the Apple TV broadcast of Formula 1 ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- McCann London Rebrands Standard Life To Reflect Modern Retirement
MAD, Fern Siegel - Tuesday, March 3, 2026
"For The Life We Live" targets those 45-65, primarily on TV a ...
- Zoom Taps PMG As First Media AOR
MAD, Steve McClellan - Tuesday, March 3, 2026
The appointment comes as Zoom repositions beyond an online meeting orchestrator ...
- WPP Media Taps Publicis' Plum For Top Global Client Role
MAD, Steve McClellan - Wednesday, March 4, 2026
She will co-lead the group's global client portfolio with Caroline Foster Ken ...
- Horizon Named Media AOR For Gallo
MAD, Steve McClellan - Wednesday, March 4, 2026
The company's 2025 measured media spending is estimated at $54 million ...
- LOLA Madrid Promotes Magnum Ice Cream In Winter
Out to Launch, Fern Siegel - Tuesday, March 3, 2026
The brand wants U.K., France and China customers to follow the su ...
- WHITE64 Taps Wilson As ECD
People on the Move, Fern Siegel - Tuesday, March 3, 2026
Michael Wilson's agency experience includes Crispin Porter and 72andSunny. ...
- Chung Joins Boathouse As Chief Strategy Officer
MAD, Fern Siegel - Monday, March 2, 2026
Her charge is to manage how the agency applies AI and da ...
- Rethink Eases Traveler Anxiety, Gets Kayak 'Right'
MAD, Fern Siegel - Tuesday, March 3, 2026
The creative is aimed at travelers 25-45. ...
- Mod Op Tool Helps Brands Respond To Dangerous AI-Generated Content
MAD, Fern Siegel - Tuesday, March 3, 2026
Most brands have no idea how their name, logo or IP sho ...
- Cheil's Attention Arc Taps Industry Vet Evans For Media Strategy Role
MAD, Steve McClellan - Monday, March 2, 2026
Previously, Cate Evans served at Havas Media as senior vice president-group strate ...
- Profitero+ Chairman Hofstetter Shifting To Consultancy Role
MAD, Steve McClellan - Tuesday, March 3, 2026
Hofstetter has been with the Publicis-owned company for six years, and befo ...
- Billable Hours Are Dead, AI Killed Them, Here's How To Survive
Media 3.0, Joe Mandese - Tuesday, March 3, 2026
That's the headline Google's NotebookLM wrote when I asked it to he ...
- 3Headed Monster Wins Valvoline Creative AOR
MAD, Fern Siegel - Friday, February 27, 2026
Its remit is to enhance brand awareness. First work arrives in J ...
- The Unholding Company
MAD, Steve McClellan - Friday, February 27, 2026
"We're moving to a single company model with four operating units," W ...
- Antisemitism Campaign In NYC Abruptly Canceled
MAD, Steve McClellan - Sunday, March 1, 2026
The agency handling the campaign cited complaints from the public and wh ...
- Attachment Ups U.S. Presence, Names Weiswasser EVP, North America
People on the Move, Fern Siegel - Friday, February 27, 2026
Weiswasser was previously president of Platinum Rye. ...
- Embrace Pet Insurance Selects Gale As Integrated AOR
Accounts on the Move, Fern Siegel - Thursday, February 26, 2026
The assignment is to enhance the brand's visibility in the category. ...
- Change Management, Client Empathy And The Future Of Agencies With Global CEO Of Allison Worldwide, Wendy Lund
Brand Insider: Behind The Scenes, Kate Terhune - Friday, February 27, 2026
Global CEO of Allison Worldwide Wendy Lund has led at the intersecti ...
- Attention Sports Fans: Gravity Global Invites Fernet-Branca Drinkers To Take A 'Shot'
MAD, Fern Siegel - Thursday, February 26, 2026
City-specific ads will run in key markets, adding local touches to ...
- The Now Agency Announces Clients, Creator Mission
MAD, Fern Siegel - Thursday, February 26, 2026
The new agency helps brands design and operate social systems across chann ...
- COMvergence: 2025 Marcom M&A Volume Grew Slightly
MAD, Steve McClellan - Thursday, February 26, 2026
Last year of course, one deal towered in significance above all othe ...