- Gravity Global Recruits Florio As Chief Creative Officer
MAD, Fern Siegel - Wednesday, November 27, 2024
Before the appointment, she was ECD for global brands at Ogilvy N ...
- Volkswagen's ID.Buzz Promises 'Life Half-Full'
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
Another spot is in the works will break during the "Saturday Nig ...
- Chevrolet Brings Back Holiday Spot
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
This year's creative, called "The Sanctuary," highlights a special relationship between ...
- GroupM, Song First For Telco-Backed Identifier
MediaDailyNews, Joe Mandese - Friday, November 29, 2024
The identifier, operational in Spain and being rolled out to Germany, Franc ...
- Enjoy The Feast: 'Brown Friday' Is Coming
Mediapsssst, Richard Whitman - Tuesday, November 26, 2024
Roto-Rooter and agency Doe-Anderson are out with a new "horror" film trailer/ ...
- Valtech Selects DeCheser As First Global CCO
People on the Move, Fern Siegel - Tuesday, November 26, 2024
DeCheser will oversee strategy and creative for the agency's top brands, includi ...
- A1RWATER Names BBH USA Creative AOR
MAD, Fern Siegel - Monday, November 25, 2024
The agency will handle strategic direction for the next-generation water company. ...
- Pearlfisher Promotes Sia To ECD
People on the Move, Fern Siegel - Monday, November 25, 2024
Sia has been with the agency 12 years, handling top brands. ...
- FWV, Baker & Bonner Align For Western Marketing Partnership
MAD, Fern Siegel - Friday, November 22, 2024
The two agencies have a long history of immersion in the Americ ...
- Logan Will Lead Strategy For Grey New York
MAD, Fern Siegel - Friday, November 22, 2024
Logan will work with clients including Applebee's, Modelo and Haleon. ...
- New Agency Targets Startups, Early-Stage Players In Fitness/Health/Wellness Arena
MAD, Steve McClellan - Friday, November 22, 2024
The new agency FitVisible, part of Fastlane, cites a recent report fr ...
- Jeep Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2024
The automaker is using its famous "jump ball" approach to choosing ...
- Survey Reveals TikTok's Influence Over Holiday Shopping Habits
MediaDailyNews, Colin Kirkland - Friday, November 22, 2024
A new survey by marketing agency MGH showcases TikTok's influence over user ...
- Luxury Liner Silversea Sails With Superbloom As Creative AOR
MAD, Fern Siegel - Thursday, November 21, 2024
The agency's first work is expected in early 2025, highlighting the val ...
- JumpCrew Names Stacy COO
MAD, Steve McClellan - Thursday, November 21, 2024
Shawn Stacy joins the agency after serving as Chief of Staff a ...
- Long-time Publicis Media Exec King Departing
MAD, Steve McClellan - Thursday, November 21, 2024
King was one of the founders of pioneering media agency Zenith, launch ...
- Camozzi Joins MindgruveMacarta As ECD
People on the Move, Fern Siegel - Thursday, November 21, 2024
Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Health ...
- AD&Co. Debuts Social Brand Division Studio A, 'This Is Me' Campaign
MAD, Fern Siegel - Wednesday, November 20, 2024
The new unit will produce digital programming for advertising, social media a ...
- Hanson Dodge Taps Schroeder To Manage Its Largest Media Client
MAD, Steve McClellan - Wednesday, November 20, 2024
Kate Schroeder will assume lead responsibilities on the agency's newest and large ...
- Quad/Graphics Names Havas' Maleeny Chief Client Strategy/Integration Officer
MAD, Steve McClellan - Wednesday, November 20, 2024
He will lead Quad's efforts to add new clients and expand t ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...
- Wpromote Appoints Bendzick CEO
People on the Move, Fern Siegel - Wednesday, November 20, 2024
Andrea Bendzick will lead the agency's vision for brands such as Peacoc ...
- Primacy Promotes Shanley To COO
MAD, Fern Siegel - Tuesday, November 19, 2024
A 14-year vet of the company, she will oversee operations across a ...
- AKQA Taps Zeller For New Head Of Social Role
MAD, Steve McClellan - Tuesday, November 19, 2024
The agency has been developing its social practice over the past f ...
- Ad Results Media Taps Stein For Senior Media Planning Role
MAD, Steve McClellan - Monday, November 18, 2024
The GroupM and OMD veteran most recently led media pitches, audits a ...
- WongDoody Taps Monks' Davis To Lead U.S. Operations
MAD, Steve McClellan - Monday, November 18, 2024
Separately, the agency has named Christian Golz, as global head of immersi ...
- What Trump's Deregulation Means for Advertising Agencies
MAD, Mike Kapetanovic - Monday, November 18, 2024
Trump's second term will likely mirror his first, where federal contracts favor ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%
MediaDailyNews, Laurie Sullivan - Tuesday, November 19, 2024
Faced with the growing complexities of media metrics, Dentsu adopted the u ...