- Think Globally, Act Locally: McDonald's Shows There's No Accounting For Taste
MAD London, Luke Smith - Tuesday, December 3, 2019
Is relying on central marketing hubs preventing agencies from tapping into loc ...
- A Cure For The Common Pitch
MediaDailyNews, Sarah Ivey, Natira McDermott - Tuesday, December 3, 2019
From prep to the finish line, here are some strategies to he ...
- GroupM Revises U.S. 2019 Ad Growth Up To 6.2%, 2020 Down To 4.0%
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2019
GroupM now projects U.S. advertising will expand 6.2% to $244 billion ...
- Penn Pal: Donald Trump?
Mediapsssst, Richard Whitman - Monday, December 2, 2019
It does seem odd, doesn't it? I mean I've thought of Ma ...
- Geometry Appoints New NA Chief People Officer
People on the Move, Steve McClellan - Monday, December 2, 2019
WPP’s commerce specialist agency Geometry has appointed Arnicia Arrington as North America Chi ...
- It's The Best Time Of The Year (For Most Marketers)
MAD, Larissa Faw - Wednesday, November 27, 2019
It's that time of the year again -- holiday season -- wh ...
- Maurice Levy's WeWork Turnaround Strategy
MAD, Larissa Faw - Friday, November 29, 2019
"If I had one word to say, it would be 'back ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- WFA Report Predicts Media Price Inflation Of 5% For 2020
Mediapsssst, Richard Whitman - Monday, December 2, 2019
The organization's annual Outlook report provides price inflation forecasts for seven med ...
- Wavemaker Elevates Anna Hickey To Global Client Role
People on the Move, Larissa Faw - Friday, November 29, 2019
Wavemaker is shifting Anna Hickey from Chief Operating Officer at Wavemaker ...
- Report Finds Horizon Among Best, But GroupM And Publicis Among Worst Media Debtors
Research Intelligencer, Joe Mandese - Monday, December 2, 2019
As far as media debtors are concerned, most big ad agencies aren ...
- Google Veteran Abhyankar Joins Ad-Lib As CEO
MAD, Steve McClellan - Wednesday, November 27, 2019
Adit Abhyankar was head of Google Marketing Platform, Continental Europe and Emergi ...
- Toward A Better Agency Review Process
Media Insider, Maarten Albarda - Friday, November 29, 2019
Too often have I heard a CMO lament that his current agenci ...
- Isobar Sees A Future Of 'Augmented Humanity'
Connected Thinking, Chuck Martin - Wednesday, November 27, 2019
Isobar sees the trend of augmented experiences developing balanced relations between digit ...
- Mediahub Awarded TriAcura Dealer Assn. Media AOR
MAD, Steve McClellan - Tuesday, November 26, 2019
It is the largest Acura dealer association in the U.S. Sibling agen ...
- WPP Unveils Campus Plans For Motown
Mediapsssst, Richard Whitman - Tuesday, November 26, 2019
By 2023, WPP plans to have 85,000 people in 40 campus locatio ...
- Cheil Worldwide Adds Samsung Mobile Creative
People on the Move, Larissa Faw - Tuesday, November 26, 2019
Cheil Worldwide is appointing Jayanta Jenkins as global executive creative director f ...
- Colorado Embraces Its Snowy Side
MAD, Larissa Faw - Monday, November 25, 2019
The state's tourism office is out with a new campaign from MM ...
- A New Way To Look At The Holiday Shopping Season
MAD, Ali Amarsy - Monday, November 25, 2019
Yes, this could be an Amazon-holiday season. They're pricing 20% below oth ...
- Empower Adds To Agency Leadership Team
MAD, Steve McClellan - Monday, November 25, 2019
Joining Empower's leadership team are two business unit leads driving half ...
- The One Club Announces Gender Equality Conference
MAD, Larissa Faw - Monday, November 25, 2019
To signal the importance of the issue attendance at the event wi ...
- VaynerMedia's New L.A. Office Lead
MAD, Steve McClellan - Friday, November 22, 2019
JuHee Kim, the office's new managing director is credited with reeling ...
- Programmatic Ad Spend To Hit $147 Billion By 2021
MAD, Larissa Faw - Monday, November 25, 2019
Programmatic trading continues to grow -- exceeding $100 billion for the fir ...
- LATAM Airlines Group Selects IPG As Its Global Marketing Agency
MAD, Steve McClellan - Friday, November 22, 2019
With the new multi-year assignment IPG expands its remit to cover a ...
- IPG Hires Data Watchdog
Mediapsssst, Richard Whitman - Sunday, November 24, 2019
Her actual title is a bit longer: Sheila Colclasure has been appoint ...
- Klick Health Taps Turner For Brand Strategy Lead
People on the Move, Larissa Faw - Friday, November 22, 2019
Klick Health is appointing Carl Turner as the healthcare marketing agency's fir ...
- Energy BBDO Reshuffles Leadership Team
Mediapsssst, Richard Whitman - Friday, November 22, 2019
Jeff Adkins is being elevated to president and CEO, succeeding Tonise Pau ...
- Nissan United Europe Strengthens Leadership Team
People on the Move, Larissa Faw - Thursday, November 21, 2019
Conan Wang, formerly with CAA Marketing, joins as executive creative director. ...
- Two Purpose-Driven Agencies Join Together
MAD, Steve McClellan - Thursday, November 21, 2019
Matter Unlimited has acquired experiential shop Agent of Change Events for ...
- Twitter Honors Twitter Campaigns By PHD, OMD Clients
MAD, Larissa Faw - Wednesday, November 20, 2019
Twitter collaborated with PHD Global and OMD EMEA to celebrate the be ...