- New IAB Program Lets Members Test Blockchain Technology, Services
Digital News Daily, Laurie Sullivan - Tuesday, July 17, 2018
Within the IAB working group, the goal is applying learnings from t ...
- Omnicom Stock Falls 7% As Q2 Results Disappoint Wall Street
MAD, Steve McClellan - Tuesday, July 17, 2018
Organic revenue growth was up 2% globally but down nearly 1% perce ...
- Troika Acquires Mission Media
MAD, Larissa Faw - Tuesday, July 17, 2018
The combined group will focus on cultural insight, influencers, consumer experience, digit ...
- Havas Media Taps Katerina Sudit As New York President
MAD, Larissa Faw - Tuesday, July 17, 2018
Sudit's 20-plus year career spans time spent on the creative side ...
- Editor's Note: Our New Look
MAD, The Editor - Wednesday, July 18, 2018
Dear MAD Fans, No doubt you caught the new visual look ...
- EP+Co Adds Creative Directors Following Account Wins
People on the Move, Steve McClellan - Tuesday, July 17, 2018
EP+Co has hired Mason Hedgecoth and Jesse Potack as creative directors followi ...
- Havas Group Taps Wright To Run Its PR Business
MAD, Steve McClellan - Monday, July 16, 2018
Wright is also tasked with driving the North America business, where significa ...
- McKinney Names 2018 Joni Madison Mtern Diversity Scholarship Recipients
People on the Move, Steve McClellan - Monday, July 16, 2018
Durham, NC--based ad agency McKinney has announced that Nijah McKinney and Jac ...
- Perficient Acquires Stone Temple Consulting To Build Out Search, Content Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 16, 2018
The buy will deepen Perficient's digital marketing portfolio of services, which includ ...
- Essence Elevates Gerber To Global President, Media
MAD, Steve McClellan - Friday, July 13, 2018
He joined the company last fall as senior vice president of investmen ...
- SapientRazorfish Restructuring In Progress As 100 Staffers Are Let Go
MAD, Larissa Faw - Friday, July 13, 2018
The Publicis Groupe agency confirmed it is taking a sharp look ...
- Zenith: Consumers Spend 67 Minutes Watching Online Video Daily
MAD, Larissa Faw - Monday, July 16, 2018
That's up from 56 minutes last year and projected to reach ...
- Ad-Marketing M&A Valuation Soars In First Half
MediaDailyNews, Steve McClellan - Friday, July 13, 2018
Total deal value for M&A activity in the sector soared 88% ...
- Martin Agency Continues To Evolve Its Culture
Mediapsssst, Richard Whitman - Sunday, July 15, 2018
The agency, part of IPG, has created a new department called Tale ...
- Trailer Park, MDC Partners Add Business Development Roles
People on the Move, Larissa Faw - Friday, July 13, 2018
Howard Moggs has joined the Engine Group's content studio Trailer Park ...
- Omnicom Unveils People-Based Marketing Platform
MAD, Steve McClellan - Thursday, July 12, 2018
It's the latest effort by a holding company to drive personalized consum ...
- Ogilvy Abruptly Fires CCO Tham Khai Meng
MAD, Larissa Faw - Thursday, July 12, 2018
Ogilvy CEO John Seifer fired Meng after the agency investigated complaints ...
- Publicis Groupe Fine-Tunes Its Global Organization Chart
MAD, Larissa Faw - Thursday, July 12, 2018
The Groupe will install two interim management heads. North America will ...
- Global Programmatic Media Moves More In-House
MediaDailyNews, Wayne Friedman - Thursday, July 12, 2018
Half of all global media agencies use their own ad tech ...
- Marketing Men Behaving Badly, Chapter...Oh, I've Lost Count
Mediapsssst, Richard Whitman - Thursday, July 12, 2018
It wasn't a great week for the advertising and marketing industry. ...
- Internal Audit Finds Army Ad Dollars Wasted
Around the Net In MediaPost's Agency News, Steve McClellan - Wednesday, July 11, 2018
After an internal audit, the U.S. Army has concluded that tens ...
- Agency Vet Launches First Multicultural Podcast Network
MAD, Larissa Faw - Wednesday, July 11, 2018
The first podcast network to specifically target multicultural audiences across its enti ...
- DAN Continues LATAM Buildup With Global Mind Acquisition
MAD, Steve McClellan - Wednesday, July 11, 2018
The move follows earlier acquisitions this year of multicultural agency M8, n ...
- Billups Taps Kinetic Veteran For Business Development Role
People on the Move, Steve McClellan - Wednesday, July 11, 2018
Independent OOH agency Billups has named Cherie Johnson as its new Boston-bas ...
- Sorrell's S4 Wins Bidding War For MediaMonks
MAD, Steve McClellan - Tuesday, July 10, 2018
The controversial acquisition followed a week of public squabbling between Sorrell a ...
- USAF, GSD&M Unveil 'The Hanger' Experiential Campaign
MAD, Larissa Faw - Tuesday, July 10, 2018
The activation is designed to look like an Air Force aircraft hang ...
- Is Living Well The Best Revenge? Not For Sir Martin
Mediapsssst, Richard Whitman - Tuesday, July 10, 2018
In Sorrell's case, not even close. No, his revenge is far bet ...
- R/GA Austin Elevates Three Senior Leaders
People on the Move, Steve McClellan - Tuesday, July 10, 2018
Interpublic Group’s R/GA has promoted Candice Hahn to senior vice president, managi ...
- R/GA Veteran Colborn Jumps To Lippincott For CXO, Innovation Role
MAD, Steve McClellan - Monday, July 9, 2018
Colborn, who is based in New York, joins the consultancy after ...
- Omnicom Agencies Expand Strategic Teams
MAD, Larissa Faw - Monday, July 9, 2018
TLGG, sparks & honey and GSD&M have separately announced plans to expa ...