- SendGrid Launches New Agency Partner Program
Email Marketing Daily, Jess Nelson - Friday, May 19, 2017
SendGrid Thursday announced the launch of a new email management program tailor ...
- Agency Execs Focus On Voice For Brand Engagement
AI & IoT Daily, Chase Martin - Friday, May 19, 2017
As messaging capabilities expand within the Internet of Things, voice appears ...
- CP+B's Lori Senecal Leaving Agency Business
MAD, Larissa Faw - Thursday, May 18, 2017
The departure comes as a shock to many, who say Senecal ...
- Lindsay Pattison's Second Day Job At GroupM: Chief Transformation Officer
MAD, Steve McClellan - Thursday, May 18, 2017
Pattison, global CEO of Maxus, takes on the added duties of managi ...
- Experience This: Grandesign Gobbles Up Hadley Media In Mid-Seven-Figure Deal
MAD, Steve McClellan - Thursday, May 18, 2017
Experiential marketing and media buying firm Grandesign Media, has acquired Hadley Medi ...
- GroupM Names New Chief Technology... Uh... Transformation Officer
Mediapsssst, Richard Whitman - Thursday, May 18, 2017
There was once a time that the CxO title actually meant somethin ...
- Radical Transparency In Politics And Media
Online Spin, Josh Engroff - Friday, May 19, 2017
In medieval Latin, the word "transparency" means "shining through," and in mo ...
- Grey Matter: Agency's Centennial Logo Incorporates Brainwaves Of Its Staff
MAD, Steve McClellan - Wednesday, May 17, 2017
The new logo is designed not only to celebrate Grey's centennial anniversa ...
- Serta Launches First 'Masterbrand' Campaign
MAD, Larissa Faw - Wednesday, May 17, 2017
The "Declare Peace" campaign, from agency Doner, is designed to address t ...
- Samsung, WPP Shops Reimagine The Pop-Up Store
MAD, Steve McClellan - Wednesday, May 17, 2017
The firms unveiled a new turnkey pop-up product at WPP's Global Reta ...
- The Eight Companies Selected For R/GA's Tech Venture Studio
Mediapsssst, Richard Whitman - Wednesday, May 17, 2017
The selected companies are said to represent the future of mobile marketi ...
- Ad Agency Choices Speak Volumes About Main Parties
Around the Net In MAD London, Sean Hargrave - Wednesday, May 17, 2017
There is a lot to be said about the two main partie ...
- McDonald's Apologizes For Ad Seen As Trivializing Bereavement
MAD, Steve McClellan - Tuesday, May 16, 2017
McDonald's apologized Monday for an ad that is running in the ...
- Publicis Probes Affluent Asian Travelers In New Report
MAD, Larissa Faw - Tuesday, May 16, 2017
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangement ...
- Dalton Agency Merges With Bill Hudson Agency In Nashville
MAD, Larissa Faw - Tuesday, May 16, 2017
The 100-person advertising agency currently operates seven locations in the Southeast offeri ...
- Ecole Weinstein Departs Havas For FCB
MAD, Larissa Faw - Tuesday, May 16, 2017
She reports to Liz Taylor, FCB Chicago's chief creative officer. At Hav ...
- Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
The shift in consumer behavior leads to brands bidding on their o ...
- McDonald's Ad Backfires, Twitter Addresses Royals' Losing Streak
MAD, Larissa Faw - Monday, May 15, 2017
In an effort to align more with local promotions and events, McDonald ...
- McKinney Installs New Leadership At Its New York Office
MAD, Steve McClellan - Monday, May 15, 2017
Joe Maglio, former managing director at Havas New York, has been appoint ...
- Y&R's Sable Expounds On Culture, Marketing In New Podcast
MAD, Steve McClellan - Monday, May 15, 2017
The podcast, debuting this week, is called Y&R Madison & Culture a ...
- Small Charleston Agency Opens Charlotte Office
Mediapsssst, Richard Whitman - Monday, May 15, 2017
Charleston-based Blackwell and Co. is growing and the agency has decided ...
- Congratulations, Omnicom, On Winning One Show Holding Company of the Year
Mediapsssst, Richard Whitman - Sunday, May 14, 2017
In all, 51 Omnicom agencies won 332 Pencils and Merits from approximate ...
- Why Bigger Isn't Necessarily Better In Adland
MAD, Jean Freeman - Thursday, May 11, 2017
For years, this industry has been obsessed with growth, big, all encompassi ...
- Added Plus: Zenith Rebrands To Showcase Its New ROI+ Agency Approach
MAD, Larissa Faw - Thursday, May 11, 2017
Zenith is revealing its first major rebrand since 2002 to better showca ...
- In Branding As In Life, Little Things Add Up
MAD, Larissa Faw - Thursday, May 11, 2017
That's the message in a rebranding effort for Freight Handlers Inc. ...
- Vivendi Makes $2.5 Billion Offer For Controlling Stake In Havas
MAD, Steve McClellan - Thursday, May 11, 2017
Both firms are controlled by Bollore Group, which has been pushing f ...
- WPP's Sorrell: Amazon Search Threat To Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2017
At the LIGHT Summit at Stanford University, WPP CEO Martin Sorrell sa ...
- Didit Acquires The Halo Group
MAD, Steve McClellan - Wednesday, May 10, 2017
In addition to branding services, The Halo Group offers creative advertising, P ...
- Young & Laramore Helps Hillman Launch New High & Mighty Hardware Brand
MAD, Larissa Faw - Wednesday, May 10, 2017
The agency will assist with brand positioning, logo creation, package design a ...
- 2017 Agency M&A Activity Off To A Slower Start
MAD, Steve McClellan - Wednesday, May 10, 2017
Through the first four months of the year, the value of acquisitio ...