- Arc Worldwide Appoints Cancilla Chief Creative Officer, N.A.
MAD, Fern Siegel - Monday, July 29, 2024
Before Arc, he was creative director at the Obama Foundation. ...
- Kia Launches Olympics Effort For Carnival
Marketing Daily, Tanya Gazdik - Monday, July 29, 2024
With such a large viewing audience, the 2024 Summer Olympics is t ...
- Ascential Slashes Value Of Hudson MX, Cites Longer Than Expected Sale Process
MediaDailyNews, Joe Mandese - Tuesday, July 30, 2024
In first-half results released this morning, Ascential plc said it took ...
- Jimenez To Manage Social Media For 62Above
People on the Move, Fern Siegel - Monday, July 29, 2024
Jimenez will oversee social-media initiatives for clients, such as Temecula Valley Winegrowe ...
- Cactus Adds AOR Duties For Hoosier Lottery
Accounts on the Move, Fern Siegel - Friday, July 26, 2024
The first campaign is timed with the upcoming Paris Olympics. ...
- Dotdotdash Hires Nguyen As Chief Client Officer To Navigate Tech, Culture
MAD, Fern Siegel - Friday, July 26, 2024
The company says she will act as a "translator" to help busine ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Volkswagen Enlists Olivia Wilde To Direct Atlas Creative
Marketing Daily, Tanya Gazdik - Sunday, July 28, 2024
Much like the Atlas, the hero and her cups are anything b ...
- Isobel To Handle Creative Duties For Beyond Meat
Accounts on the Move, Fern Siegel - Thursday, July 25, 2024
The agency's remit is to show how changing dietary habits improves t ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing
MAD, Steve McClellan - Thursday, July 25, 2024
Influential will be aligned with consumer data unit Epsilon to better identi ...
- Amazon Ads Pitches SMBs That Don't Sell On The Platform
MAD, Steve McClellan - Thursday, July 25, 2024
In addition to the health and fitness industries, Amazon Ads aims ...
- NA Performance Stunts Havas Growth Through The First Half
MAD, Steve McClellan - Thursday, July 25, 2024
Outside of North America, the company was in growth mode, with Euro ...
- Hyundai Sponsors Olympics, Launches Two Brand Efforts
Marketing Daily - Top of the News, Tanya Gazdik - Friday, July 26, 2024
Hyundai is launching two campaigns during the Olympics. ...
- Liquid Advertising Promotes Bishop to SVP, Global Strategy
People on the Move, Fern Siegel - Thursday, July 25, 2024
The appointment dovetails with the agency's growth, working with top gaming stud ...
- SPCSHP Earns A Tasty Win: Creative AOR For American Dairy Queen
MAD, Fern Siegel - Wednesday, July 24, 2024
The new agency's first work is expected in 2025. ...
- Agencies, It's Time To Be Our Boldest Advocates
MAD, Sharon Napier - Wednesday, July 24, 2024
Here are five things agencies can focus on to build an agen ...
- Stagwell Continues Shopping Spree With Leaders Acquisition
MAD, Steve McClellan - Wednesday, July 24, 2024
Based in Tel Aviv, Leaders is a digital agency specializing in influenc ...
- Uber Launches Global Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2024
Created internally by Uber's creative team, the effort depicts the joy a ...
- ANA: Advertisers Struggling With Retail Media Networks
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Advertisers tapping into retail media networks are struggling with performance, data a ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- The Mayor Showcases Ted Danson's Charm In 4 Consumer Cellular Spots
MAD, Fern Siegel - Tuesday, July 23, 2024
The agency won creative AOR duties in March and just debuted i ...
- Ogilvy Creates Influence Shield To Address Controversial Influencers
MAD, Fern Siegel - Tuesday, July 23, 2024
The agency considers Influence Shield as a risk-management service. ...
- Code and Theory Taps LaRose And Clark To Jointly Run Retooled Production Ops
MAD, Steve McClellan - Tuesday, July 23, 2024
The move comes as AI is revolutionizing content production services with clien ...
- Southwest Airlines Teams With TikTok Creators For 'Shoppable Flights'
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Southwest Airlines has launched a "shoppable flights" program allowing TikTok audiences ...
- Ascential, Informa Agree To Pay Shareholders Cash Dividend On Hudson MX Sale
MediaDailyNews, Joe Mandese - Wednesday, July 24, 2024
The agreement, part of Informa's $1.5 billion bid for Ascential, would p ...
- Amsterdam-Based Copywriter Collective Expands To The U.S.
Mediapsssst, Richard Whitman - Tuesday, July 23, 2024
The firm will have representatives in New York, Los Angeles and Chica ...
- Corner Table Creative Adds Strategists, Design Director
People on the Move, Fern Siegel - Tuesday, July 23, 2024
Crystal Lam heads design. Hannah Mayblum is senior creative strategist. ...
- Former BBDO NY CEO Flanik Joins Revolt In New NA CEO Role
MAD, Steve McClellan - Monday, July 22, 2024
Revolt was recently acquired by global sustainability firm Anthesis to boost i ...
- Publicis Creative Adds Three To Executive Team
MAD, Steve McClellan - Tuesday, July 23, 2024
Tiffany Edwards joins as EVP of integrated growth and business acceleration f ...
- Kinesso's Mission: Everything Shoppable Everywhere All At Once
Media 3.0, Joe Mandese - Tuesday, July 23, 2024
That's what Kinesso Commerce says its new "ShopNow" creative units will enab ...