- Media Works Names New President, Elevates Staffers
People on the Move, Fern Siegel - Monday, July 7, 2025
Michele Selby moves into a consultant role at year's end and Melis ...
- AI Tops Marketing Agenda As Global Adoption Surges, Nielsen Says
Research Intelligencer, Robert Williams - Tuesday, July 8, 2025
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization ...
- Test Drive: Infiniti QX60 More Than A Refresh
Drive Time, Tanya Gazdik - Monday, July 7, 2025
A new campaign from Publicis Q includes the spot "The Following" playi ...
- Tea-ser: 'Gossip Girl' Stars Share Betty Booze Vodka Iced Teas
MAD, Fern Siegel - Thursday, July 3, 2025
The Maximum Effort creative blurs the line between fiction and reality. ...
- Cactus Restructures, Watson Upped To CCO
MAD, Fern Siegel - Thursday, July 3, 2025
Key staffers have been promoted in media and creative to usher ...
- Small World: Lil McDonald's Happy Meals Launches Worldwide
MAD, Fern Siegel - Thursday, July 3, 2025
Tms' multichannel campaign spans toys, digital and retail. ...
- Hogarth's Glasson On Cannes, How AI Is Transforming Content Production
MAD, Steve McClellan - Thursday, July 3, 2025
Cannes is changing in a good way, says Richard Glasson, CEO ...
- Dentsu: Gaming Is The New Social, Brands Remain Cautious
MediaDailyNews, Colin Kirkland - Thursday, July 3, 2025
As younger cohorts flock to interactive gaming platforms like Roblox and Fortnit ...
- Elevado Taps Ehrich As AI-Savvy Campaign Producer
MAD, Fern Siegel - Wednesday, July 2, 2025
The creative studio helps agencies and brands chart AI creativity and strat ...
- Zenni Optical Selects Yodel Mobile To Grow U.S. App Audience
MAD, Fern Siegel - Wednesday, July 2, 2025
The focus is utilizing data-led decisions and performance reporting into actionable resu ...
- Giada De Laurentiis Cools Off With Peroni Beer Ice
MAD, Fern Siegel - Wednesday, July 2, 2025
The Quality Meats creative brings a little taste of the dolce v ...
- Ad Group Enero Names Ball CEO
MAD, Steve McClellan - Wednesday, July 2, 2025
Ball joined in February as chief operating officer and helped devise ...
- Redscout Adds 4 Accounts To Client Roster
Accounts on the Move, Fern Siegel - Tuesday, July 1, 2025
Wins include Thorne, El Car Wash, Aspen Dental and a beauty br ...
- Pizza Hut Turns Pineapple Love Into Spicy Moments
MAD, Fern Siegel - Tuesday, July 1, 2025
Pizza Hut's Lover's Line offers four new pies. The creative is ...
- BAM Connection Enlarges Rohto Portfolio
MAD, Fern Siegel - Tuesday, July 1, 2025
The agency is now responsible for all Rohto Eyedrops work in t ...
- Report: Agencies Fail To Leverage Pricing Strategically
MAD, Steve McClellan - Tuesday, July 1, 2025
According to Ignition, the objective of the survey was to investigate agen ...
- MSM's New Logo Highlights Agency's Media Creds
Out to Launch, Fern Siegel - Tuesday, July 1, 2025
The visual refresh is accompanied by changes to the executive team. ...
- New Company Seeks To Help Publishers And Marketers Scale Up
Publishers Daily, Ray Schultz - Tuesday, July 1, 2025
David Krulewich, founder of Audiology, debuts Mission Media AI. ...
- Aventi Group Ups Melgaard To Partner
MAD, Fern Siegel - Monday, June 30, 2025
The veteran marketer is particularly adept at social media-digital marketing practices. ...
- The 'Leaf' Agenda: Canadians Buy Local In Response To U.S. Tariffs
MAD, Fern Siegel - Monday, June 30, 2025
Maple Leaf Foods puts premium on national pride with OOH campaign. ...
- Tech Investor Buys Nashville Agency FlyteVu
MAD, Steve McClellan - Monday, June 30, 2025
The agency is known for its work for Bumble, as well ...
- Don't Fear The Meta Ad Automation
MAD, Claire Russell - Monday, June 30, 2025
The job of agencies is to help clients navigate the entire ecosyst ...
- Ad Market Remains Tepid, Expands 4.4% In May
MediaDailyNews, Joe Mandese - Monday, June 30, 2025
The U.S. ad market improved slightly in May, which expanded 4.4% ov ...
- Fifty Thousand Feet Revamps Ecommerce Site For Thibaut
MAD, Fern Siegel - Friday, June 27, 2025
The agency streamlined the purchase process to accommodate a large inventory. ...
- Sabrina Carpenter Refreshes With Dunkin's Daydream
MAD, Fern Siegel - Friday, June 27, 2025
Artists Equity Advertising created the social spot. ...
- Elon Didn't Kill Hashtags, He Just Called The Time of Death
MAD, Sam Rubin - Friday, June 27, 2025
At best, hashtags are harmless. At worst, they make your brand lo ...
- Horizon Media Bolsters Tech Team
MAD, Steve McClellan - Monday, June 30, 2025
Industry veterans Krish Kuruppath, Jeremy Flynn and Allan Johnson, all in n ...
- Saatchi & Saatchi Wellness Names 3 To Leadership Team
People on the Move, Fern Siegel - Friday, June 27, 2025
Brendan Gallagher is now president of the Publicis Health network. ...
- Hamilton Joins M+C Saatchi Performance, Focuses On Setting Digital Standards
MAD, Fern Siegel - Thursday, June 26, 2025
As managing director, the ad vet is driving agency growth. ...
- Jonathan Bailey Goes 'Off Script' As The Martini Man
MAD, Fern Siegel - Thursday, June 26, 2025
Shot in Southern Italy, Ogilvy's creative invites spontaneity. ...