- Cacique Foods Selects Periscope As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will handle brand strategy and is expected to launch ...
- Planet Propaganda Wins Horizon Fitness Treadmill Campaign
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will be responsible for developing a growth-oriented creative strategy, wi ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- For One Ad Agency Leap Day Is A Weeklong Celebration
Mediapsssst, Richard Whitman - Thursday, February 29, 2024
Hanson Dodge positions itself as the shop that helps "good people a ...
- Are You Really Supporting Diverse Suppliers?
Planning & Buying Insider, Charles Cantu - Friday, March 1, 2024
Here are three questions to ask your suppliers to see if they' ...
- Above+Beyond To Handle Itsu's Creative, Shape Brand Platform
Accounts on the Move, Fern Siegel - Wednesday, February 28, 2024
The chain of East Asian-inspired fast-food restaurants and grocery is kick-starting i ...
- StrawberryFrog Names Sonderup Executive Creative Director
MAD, Fern Siegel - Wednesday, February 28, 2024
The 22-year ad vet claims his share of industry awards. The agency ...
- What Will He Do For An Onqor? Joe Kaul's Ambitious Agency Growth Plan
Mediapsssst, Richard Whitman - Wednesday, February 28, 2024
London-based digital agency founder Joe Kaul says he plans to build ...
- Adam&EveDDB Wins Volkswagen Commercial Vehicles UK Account
Accounts on the Move, Fern Siegel - Tuesday, February 27, 2024
The agency had previously handled the account in 2019. ...
- EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2024
Long-time media agency exec Jill Kelly is out as U.S. CEO ...
- Penn To Investors: Tech Spending Starting To Come Back
Mediapsssst, Richard Whitman - Tuesday, February 27, 2024
By mid-year Stagwell CEO Mark Penn said he expects "the flood gat ...
- Vincent Promoted To President, Cornett
People on the Move, Fern Siegel - Tuesday, February 27, 2024
Her expertise includes experiential, cause marketing and sponsorship activations. ...
- Mod Op Acquires RTO+P, Expands Creative Capabilities
MAD, Fern Siegel - Monday, February 26, 2024
The buy expands Mod Op's capabilities in social media, experiential marketing a ...
- Stagwell Adds Survey Product To Its Marketing Cloud Suite
MAD, Steve McClellan - Monday, February 26, 2024
Stagwell said 200,000 new consumers will be added to the survey offeri ...
- Stagwell M&A Spree Continues With Deal To Acquire What's Next Partners
MAD, Steve McClellan - Monday, February 26, 2024
When the deal closes, WNP will become the first co-branded member ...
- Buick Focuses On Design With New Slogan
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
With new products like the 2024 Buick Envision and 2025 Buick Encla ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Sorrell Backer Lord Rothschild Dies At 87
Mediapsssst, Richard Whitman - Monday, February 26, 2024
A member of the well-known European banking dynasty, Lord Rothschild was kno ...
- Ocampo Heads Political Campaigns, Digital Ad Efforts For My Code
People on the Move, Fern Siegel - Monday, February 26, 2024
Lizet Ocampo wukk support campaigns looking to connect diverse audiences through digit ...
- Stagwell's Brand Performance Network Elevates Pruitt To Global CMO
MAD, Steve McClellan - Friday, February 23, 2024
Prior to joining Stagwell, Pruitt was CMO at The Honest Company a ...
- CPMs On Cookieless Ad Inventory Rise As Competition Increases
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- CTP Opens North Carolina Outpost Focused On Key Industries
MAD, Fern Siegel - Thursday, February 22, 2024
The outpost will handle industries where CTP has developed ad/branding expertise, includi ...
- The Shipyard Adds Strategy Ace Carr To Its C-Suite
MAD, Steve McClellan - Thursday, February 22, 2024
Nigel Carr is known or pioneering the strategic planning discipline at Chiat/Da ...
- Stagwell Acquires London's Sidekick, Aligns It With Consultancy Allison
MAD, Steve McClellan - Thursday, February 22, 2024
Sidekick is a collective of specialist agencies focused on experiential, digital storytellin ...
- Huge Adds Achara and Weiss To Its C-Suite
MAD, Steve McClellan - Thursday, February 22, 2024
The firm has hired Chidi Achara as Chief Product Officer and Ma ...
- M&C Saatchi Selects Its Next CEO
MAD, Steve McClellan - Thursday, February 22, 2024
Zaid Al-Qassab was most recently was Chief Marketing Officer (CMO) at t ...
- Hy-Vee Names Ogilvy As Strategic-Creative Partner
Accounts on the Move, Fern Siegel - Wednesday, February 21, 2024
Hy-Vee operates retail pharmacies in more than 275 locations across eight Midweste ...
- Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
MAD, Fern Siegel - Wednesday, February 21, 2024
The principals say the alliance offers a boutique agency experience with mo ...
- Pendleton Whisky Celebrates The Western Spirit
MAD, Fern Siegel - Wednesday, February 21, 2024
The creative from Vitro showcases the Western way of life and t ...
- StrawberryFrog Launches Transformation Company
MAD, Steve McClellan - Wednesday, February 21, 2024
SF has tapped Daniel Gomez Seidel to be principal and managing direct ...