- Stagwell Agency Team Launches New Brand Identity
MAD, Steve McClellan - Tuesday, February 20, 2024
The rebranding includes a shortening of the New York and Fort Lauderdale-locat ...
- Honda Launches 'DreamCab' Trivia Series
Marketing Daily, Tanya Gazdik - Tuesday, February 20, 2024
Hosted by media personality and former HBCU Division 1 basketball player, N ...
- Abercrombie & Fitch Names Amplify Events Partner
Accounts on the Move, Fern Siegel - Monday, February 19, 2024
Amplify will produce immersive events for the apparel retailer throughout 2024. ...
- TMW Unlimited Drives Suzuki As Integrated Creative AOR
MAD, Fern Siegel - Monday, February 19, 2024
Work will begin immediately to launch the new Suzuki Swift, building ...
- M&C Saatchi Taps Jo Bacon As CEO Of Revamped Agency
MAD, Fern Siegel - Friday, February 16, 2024
The appointment follows M&C's reorganization of its U.K. operations into a sing ...
- Worldwide Partners Bolsters Capabilities With 4 New Agencies
MAD, Steve McClellan - Friday, February 16, 2024
The agencies expand the network's capabilities in experiential, B2B and PR a ...
- Stagwell Eyes International Expansion In 2024
Mediapsssst, Richard Whitman - Sunday, February 18, 2024
CEO Mark Penn said in a recent note to investors that th ...
- St. Luke's Wins Checkatrade, Named Lead Creative
Accounts on the Move, Fern Siegel - Thursday, February 15, 2024
Checkatrade is a major U.K. trade directory, connecting consumers with quality tradespeop ...
- VML Consolidates Canadian Operations
MAD, Steve McClellan - Thursday, February 15, 2024
Taxi and Wunderman Thompson Canada are merged to form VML Canada, whi ...
- Mercedes-Benz Launches G-Class 'Diamonds' Limited Edition
Marketing Daily, Tanya Gazdik - Thursday, February 15, 2024
Set to a cover of "Fever," the 60-second video from teamx ...
- The Shotline Campaign Gives Voice To Victims, Confronts Lawmakers On Gun Violence
MAD, Fern Siegel - Wednesday, February 14, 2024
Each message, in the victim's voice, will be sent as a ca ...
- GroupM NA Names Kim COO, Reilly CGO
MAD, Steve McClellan - Wednesday, February 14, 2024
JiYoung Kim has been appointed COO and Lynne Reilly has been nam ...
- Fintech Chime Names Croud Brand Media Planning Agency
Accounts on the Move, Fern Siegel - Tuesday, February 13, 2024
Croud has been charged with increasing brand visibility in the U.S. ...
- Arnold Adds 2 Senior Execs To Account, Strategy Units
MAD, Fern Siegel - Tuesday, February 13, 2024
Both hires follow AOR wins for Walmart-owned Sam's Club, PNC Bank a ...
- R3: Publicis Groupe Is No. 1 In New Business For 2023
MAD, Steve McClellan - Tuesday, February 13, 2024
The Groupe had net new business revenue of $700 million, up near ...
- LinkedIn Launches Media Planning API For Agency Partners
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
LinkedIn has launched a Media Planning API, introducing the ability for agen ...
- NatureSweet Selects Bakery As AOR
Accounts on the Move, Fern Siegel - Monday, February 12, 2024
The agency's first work for the brand begins this summer. ...
- Havas Buys Agency Ledger Bennett, Restructures UK B2B Ops
MAD, Steve McClellan - Monday, February 12, 2024
In 2022, Havas Media Network UK launched a dedicated B2B division, Hav ...
- Atomic London Names Vita As Head Of Strategy
People on the Move, Fern Siegel - Monday, February 12, 2024
Previously, Vita was head of planning for VCCP London. ...
- Rhone Names Ima-Home Lead Agency
Accounts on the Move, Fern Siegel - Friday, February 9, 2024
The appointment comes as Rhone expands its retail stores and plans ...
- WPP Takes Stake Agency Startup OH-SO Digital
MAD, Steve McClellan - Friday, February 9, 2024
The agency will launch next month, initially with offices in Hamburg a ...
- Valvoline Releases Pre-Super Bowl Spot
Marketing Daily, Tanya Gazdik - Saturday, February 10, 2024
It's the first time the brand has launched creative in conjunction wi ...
- True Classic's 'Collab' With Food, Beverage & Makeup SB Advertisers
Mediapsssst, Richard Whitman - Sunday, February 11, 2024
True Classic makes Tee shirts so they don't collaborate with the lik ...
- Ranson Upped To Chief Client Officer, Red Door Interactive
People on the Move, Fern Siegel - Thursday, February 8, 2024
Ranson will work with clients including Shea Homes, Titleist and Intuit. ...
- Bridges Consumer Healthcare Selects Curiosity As AOR
Accounts on the Move, Fern Siegel - Wednesday, February 7, 2024
Curiosity with overseeing four of Bridges' brands. The first work debuts ...
- Agency Leader Brennan Nevada Johnson On Why Black History Month Matters
MAD, Steve McClellan - Wednesday, February 7, 2024
She's a descendant of BHM Founder Carter G. Woodson and is concern ...
- Publicis Groupe Surges In Q4 As Full-Year Growth Reaches 6.3%
MAD, Steve McClellan - Thursday, February 8, 2024
The organic growth outlook for the full-year 2024 is between 4% a ...
- Hyundai Plans To Share Instagram Channel
Marketing Daily, Tanya Gazdik - Wednesday, February 7, 2024
"Basically, we're going to AirBnB their Instagram to other brands," says Jas ...
- Microsoft Back In The Big Game With Copilot Ad
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Microsoft will run the first Super Bowl ad in four years ...
- St Luke's Names Proudlock As Strategy Director
People on the Move, Fern Siegel - Wednesday, February 7, 2024
The agency said Proudlock had an "incredible record of helping brands rai ...