- Horizon Media Unveils Full-Service Agency
MAD, Steve McClellan - Tuesday, December 10, 2024
The move marks the independent media agency's further expansion into the creati ...
- Merman Signs 'Lasso' Producer Lowney For U.S. Commercial Work
MAD, Steve McClellan - Tuesday, December 10, 2024
In addition to his Emmy-winning work on Ted Lasso, Irish filmmaker Decl ...
- Dentsu Promotes Annette Male To CEO UK & Ireland
MAD, Steve McClellan - Wednesday, December 11, 2024
She succeeds Angela Tangas, who is leaving Dentsu after seven years, t ...
- Adam&EveDDB To Launch Global Campaign For Puma
MAD, Fern Siegel - Monday, December 9, 2024
The account will be led by agency teams in London and Ber ...
- Vivendi Shareholders Approved Separation Plan
MAD, Steve McClellan - Monday, December 9, 2024
The vote approved a plan for Vivendi subsidiaries Havas, Canal+ and Lou ...
- 'New' Omnicom Would Be Global, NA Billings Leader
MAD, Steve McClellan - Monday, December 9, 2024
Combined, the companies have total global billings of $71 billion for th ...
- Agency Aims To Help Kids 'Learn How To Think'
Marketing Daily, Les Luchter - Monday, December 9, 2024
Nail Communication's book, "Mindy and Mind," allows young kids to explore t ...
- The Definitive Omnicom/Interpublic Podcast
Media 3.0, Joe Mandese - Tuesday, December 10, 2024
You've read the headlines and analysis of Omnicom's deal to acquire Interpubli ...
- New Engen Appoints Coughlin To Head Social Commerce
People on the Move, Fern Siegel - Monday, December 9, 2024
Social commerce is becoming a dominant trend in the retail and C ...
- A Tail (SIC) Of Two Media-Buying Industries
Planning & Buying Insider, Joe Mandese - Tuesday, December 10, 2024
A very, very short one, and an increasingly long one. ...
- Trade School Selects Choi To Lead Creator Strategy, Marketing
MAD, Fern Siegel - Friday, December 6, 2024
Atlanta-based Trade School, which launched in 2020, is a sister agency ...
- M&C Saatchi Group Names Bellan-White CEO Of Its North American Ops
MAD, Steve McClellan - Friday, December 6, 2024
Bellan-White has served as CEO of M&C Saatchi SS+K since January a ...
- The Death Of The Freelancer
MAD, Melisa Smith - Friday, December 6, 2024
Advertising increasingly depends on freelance talent. That's changing fast as the t ...
- Chrysler Gets Into Holiday Spirit With Elf Search
Marketing Daily, Tanya Gazdik - Sunday, December 8, 2024
The holiday campaign, created by Razorfish, will run through Christmas Eve acro ...
- Omnicom Agrees To Acquire IPG In Stock Deal Expected To Close In Second Half Of 2025
MediaDailyNews, Joe Mandese - Monday, December 9, 2024
Jon Wren will remain chairman-CEO, while IPG CEO Philippe Krakowksy will jo ...
- Holding Co. Consensus Revised Upward This Year And Next
MediaDailyNews, Joe Mandese - Monday, December 9, 2024
IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlo ...
- Report: Musk To Pay Marketers To Advertise On X
Mediapsssst, Richard Whitman - Sunday, December 8, 2024
Not really, but that's one recent tidbit in a newsletter that pok ...
- Why Walking In This Stiletto Collective CEO's Shoes Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, December 11, 2024
What's your work/life philosophy? For Ly Tran, intrepidity is at the t ...
- IPG Sells Agency Huge To Investment Company AEA
MAD, Steve McClellan - Thursday, December 5, 2024
IPG confirmed in July that it was considering the sale of bo ...
- DBC, Kent Team On New Consulting Group
MAD, Steve McClellan - Thursday, December 5, 2024
DBC Consulting will provide advisory services related to M&A, go-to-market and grow ...
- Toyota Debuts Holiday Effort, 'Best Friends' Support
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2024
Toyota is partnering with Best Friends Animal Society, the nation's largest no-ki ...
- Insignis Cash Names Uncharted Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, December 4, 2024
The financial company also tapped Goodstuff Communications as media agency. ...
- Worldwide Partners Adds Agencies, Assignments
MAD, Steve McClellan - Wednesday, December 4, 2024
The independent agency network has added eight new agencies and assignments fr ...
- TMA's CRS Study To Be Expanded, Scaled Across Entire Omnicom Advertising Group
MAD, Steve McClellan - Wednesday, December 4, 2024
The study measures both a brand's standing in culture and identifies actio ...
- IPG Sells Huge, Acquires Commerce Data Platform
MediaDailyNews, Joe Mandese - Thursday, December 5, 2024
Interpublic this morning announced the sale of DUMBO-based digital agency Huge a ...
- Spence Joins Think Shift As VP, Strategy
People on the Move, Fern Siegel - Wednesday, December 4, 2024
The new post is the Canadian agency's first hire as it expan ...
- CEO Switch At MediaSense As Posnanski Succeeds Brown
MAD, Steve McClellan - Wednesday, December 4, 2024
Jamie Posnanski served as a senior executive at Accenture Song after ...
- Brady Elevated To CEO, Stagwell's The People Platform
MAD, Steve McClellan - Wednesday, December 4, 2024
The platform uses mobile and location technology, consumer surveys, and third-party da ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
The technology identifies whether content is correctly optimized to serve queries a ...
- Create Advertising Promotes 3 Execs, New EVP In L.A.
MAD, Fern Siegel - Monday, December 2, 2024
Suneil Beri returns to Los Angeles in a new role: EVP, executi ...