- Sussman Names Shaffner Agency President
People on the Move, Fern Siegel - Monday, January 29, 2024
Previously, Cathy Shaffner was Chief Investment Officer for Empower Media. ...
- Independent Agency Of The Year: Acadia
Agency of the Year, Joe Mandese - Sunday, January 28, 2024
Most of us think of big ideas as lightbulb moments, but t ...
- TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
MAD, Fern Siegel - Friday, January 26, 2024
"We look to make Nissan an even more culturally relevant brand," sa ...
- Digitas Named Media AOR For Supergoop
MAD, Fern Siegel - Friday, January 26, 2024
Digitas will handle various media activations to augment the brand's growth. ...
- M&C Saatchi Reports 2023 Revenue Shortfall Of 7%
MAD, Steve McClellan - Friday, January 26, 2024
The firm also disclosed the hiring of an executive recruiter to he ...
- Management Makeover At Stagwell Agency Instrument
MAD, Steve McClellan - Saturday, January 27, 2024
The Portland, OR-based agency has promoted Laurel Burton to CEO, Leon Anders ...
- Toyota Has A Change Of Heart About Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot was created by Toyota's agency of record, Saatchi & Saatch ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Creative Agency Of The Year: OpenAI
Agency of the Year, Steve McClellan - Thursday, January 25, 2024
While OpenAI is not an agency per se, it is a high ...
- Amica Insurance Sells Importance Of Human Connections
MAD, Fern Siegel - Thursday, January 25, 2024
The latest campaign for the insurer is the first expansion of t ...
- BBH Scoops Up Haagen-Dazs As Global Lead Creative Agency
MAD, Fern Siegel - Thursday, January 25, 2024
BBH handled the account in the 1990s, producing "Heat," the brand's fir ...
- WPP Merging Global PR Networks, Hill & Knowlton And BCW
MAD, Steve McClellan - Thursday, January 25, 2024
The merged entity, called Burson, will have more than 6,000 employees ...
- Hyundai Uses Vikings, 'Barracuda' To Showcase Santa Fe Capabilities
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot features the original 1977 hit "Barracuda" by Heart and ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Cause For Concern: Poverty Tops The List
Mediapsssst, Richard Whitman - Thursday, January 25, 2024
That's according to a new study by brand and purpose consultant Revo ...
- Intermark Group Selects Paulo As Chief Growth Officer
People on the Move, Fern Siegel - Thursday, January 25, 2024
The marketing agency utilizes a psychology-driven approach to drive revenue growth. ...
- California Olive Ranch Selects Argonaut As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, January 24, 2024
The brand is the largest grower of olives for extra virgin oli ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Post-Merger, VML Debuts Global Creative Team
MAD, Fern Siegel - Wednesday, January 24, 2024
Led by Debbi Vandeven, now global CCO of VML, the team compris ...
- Publicis Goes All In On AI
MAD, Steve McClellan - Thursday, January 25, 2024
The company announced today that it is investing 300 million euros ov ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- Is Havas In Danger Of Losing B Corp Status?
Mediapsssst, Richard Whitman - Wednesday, January 24, 2024
After it won the Shell media account last fall, a watchdog gro ...
- Leo Burnett Named QDOBA's Creative AOR
MAD, Fern Siegel - Tuesday, January 23, 2024
The announcement is part of the brand's plans for substantial growth ov ...
- Real Estate Platform Opendoor Going Live For The Super Bowl
MAD, Steve McClellan - Tuesday, January 23, 2024
With two in-game spots and a half-time live stream, the firm wi ...
- Stellantis and TRG Part Ways
MAD, Steve McClellan - Tuesday, January 23, 2024
The carmaker said that for now there is no replacement to ser ...
- Havas Paris Campaigns Against Biases Of Job Recruiters
Mediapsssst, Richard Whitman - Tuesday, January 23, 2024
The agency is teaming with Club 21e Siecle, a non-profit dedicated ...
- S4 Capital Expecting 2023 Organic Revenue Drop Of 4%
MAD, Steve McClellan - Monday, January 22, 2024
Company shares fell 4% on the news. In November, the firm sa ...
- Chevrolet Secures Exclusive MLS Canada Sponsorship
MAD, Steve McClellan - Monday, January 22, 2024
The new partners said it is the first time a single bra ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- GroupM Taps Wavemaker's Farjami As NA CEO
MediaDailyNews, Joe Mandese - Monday, January 22, 2024
Farjami succeeds Mindshare Global CEO Adam Gerhart, who had been handling t ...