- Report: Comms Leaders Worry About Geopolitics, Polarization, Misinformation
Mediapsssst, Richard Whitman - Monday, January 22, 2024
A study by Stagwell's Harris Poll and communications trade association Page identifi ...
- Billion Dollar Boys Beefs Up U.S. Operations
People on the Move, Fern Siegel - Monday, January 22, 2024
Influencer-marketing agency Billion Dollar Boy, which gained 30 clients in 2023, includi ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 23, 2024
DeepMind, an Alphabet company and sibling to Google, has created an ...
- 2023 Executive of the Year: Bill Koenigsberg
Agency of the Year, Joe Mandese - Monday, January 22, 2024
MediaPost selected Koenigsberg as our media executive of the year for h ...
- Quiet Storm Names Meer Head Of Planning, Focuses On Client Strategy
MAD, Fern Siegel - Friday, January 19, 2024
Meer will head the agency's strategic arm, working on accounts such ...
- M&C Saatchi Creates Unit To Focus On 'Fancom' Passions
MAD, Fern Siegel - Friday, January 19, 2024
Fancom, a new term, represents how modern audiences behave around their passion ...
- General Motors, Ford Salute Detroit Lions
Marketing Daily, Tanya Gazdik - Saturday, January 20, 2024
The new GM logo was created by two IPG agencies, McCann Detro ...
- TBWA\Chiat\\Day LA Ups Nelson To President
People on the Move, Steve McClellan - Friday, January 19, 2024
TBWA\Chiat\Day\ Los Angeles has named Courtney Nelson president of the agency. Nels ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Sunday, January 21, 2024
The review follows the appointment of the company's new marketing chief, E ...
- Boasberg Directs Strategy, Marketing For Planet Propaganda
MAD, Fern Siegel - Thursday, January 18, 2024
Boasberg said his position allows him to take a "deeper focus ...
- Havas Taps VML's Schulman For New CX Leadership Role
MAD, Steve McClellan - Thursday, January 18, 2024
Havas has been integrating consumer experience capabilities into a global network sin ...
- Stagwell's Assembly Appoints Keeble Global CFO
MAD, Steve McClellan - Thursday, January 18, 2024
The agency also elevated James Appleby to UK managing director and h ...
- Advertising Trade Group Tackles Workplace Mental Health Issues
Mediapsssst, Richard Whitman - Thursday, January 18, 2024
The effort is being driven by the Institute of Practitioners of Advertisin ...
- Predictions For Future Google Performance And Monetization Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, January 19, 2024
What will Google look like in 2050? SEO experts at content performan ...
- Sorrell Speaks To Cautious Clients At Davos, Sees 'Cocktail Of Political Risk'
MAD, Steve McClellan - Wednesday, January 17, 2024
Last year, clients were "super cautious," the S4 Capital chief told ...
- Gap Inc. Reviews Its $190 Million U.S. Media Assignment
MAD, Steve McClellan - Wednesday, January 17, 2024
The long-time incumbent is Omnicom's PHD. A source with knowledge of t ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- MMGY Global Adds Presidents For EMEA, Americas
People on the Move, Fern Siegel - Wednesday, January 17, 2024
The integrated marketing agency has expanded its global team. ...
- Porter Geeks Out On Politics At LoopMe
Performance Marketing Insider, Laurie Sullivan - Thursday, January 18, 2024
Robin Porter has a fascination with politics - one reason why Loop ...
- Is The Next Generation Of AI, IRL?
Media 3.0, Joe Mandese - Wednesday, January 17, 2024
Of all the new year prediction pitches I've received, I have ...
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
Mediapsssst, Richard Whitman - Tuesday, January 16, 2024
LP co-founder Rick Wilson woke up at 3:00 AM one day la ...
- Scarfone Upped To SVP/Media Relations At M&C Saatchi S&E NA
People on the Move, Steve McClellan - Tuesday, January 16, 2024
M&C Saatchi Sport & Entertainment North America has promoted Vicki Scarfone to seni ...
- Ammunition Adds Russell, Goel To C-Suite
MAD, Fern Siegel - Monday, January 15, 2024
The hires follow a 70% increase in business, according to the Atlan ...
- Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority List
MAD, Steve McClellan - Monday, January 15, 2024
A lot of focus on the impact of AI on agencies h ...
- Acura 'Unlocks The Energy' For ZDX Electric Vehicle
Marketing Daily, Tanya Gazdik - Tuesday, January 16, 2024
Created by MullenLowe Los Angeles, the effort will be featured at Sundan ...
- One Strategist's Take On New Tech That Solves 'Real Human Problems'
Mediapsssst, Richard Whitman - Monday, January 15, 2024
Long-time agency strategist and current CEO of Stagwell's Harris Poll John Gerze ...
- San Diego Mojo Taps InnoVision Marketing Group As AOR
Accounts on the Move, Fern Siegel - Friday, January 12, 2024
The bilingual marketing agency will introduce the new women's volleyball team ...
- W+K To Help DoorDash Craft Its Super Bowl Ads This Year
MAD, Steve McClellan - Friday, January 12, 2024
This is the third appearance for the commerce platform, which will showca ...
- Engelgau Steps Down As CEO Of IPG's Acxiom
MediaDailyNews, Joe Mandese - Friday, January 12, 2024
Five years after acquiring Big Data giant Acxiom for $2.3 billion, Interpubl ...
- Digitas' SWAT Unit Focuses On Social To Build Brand Culture
MAD, Fern Siegel - Thursday, January 11, 2024
The SWAT team is helping to strengthen a brand's connection with consumer ...