- Stagwell, MNTN Partner On Targeting, Measurement Metrics
MAD, Steve McClellan - Thursday, January 11, 2024
The partners say they are also prioritizing automated optimization technology with t ...
- Academy Sports + Outdoors Taps Acadia As Its Customer Analytics AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The award followed an RFP process. To service the account, Acadia ...
- MGM Resorts Taps Mischief As Creative AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The firms said they will jointly work on briefs for the M ...
- Publicis Groupe Sends Personalized New Year Videos To 100,000 Employees
MAD, Steve McClellan - Thursday, January 11, 2024
Thanks to Gen AI, Marcel and months of planning, the Groupe se ...
- Omlet Selects McGarrah Jessee To Grow U.S. Market
Accounts on the Move, Fern Siegel - Tuesday, January 9, 2024
McJ's initial work, slated for early this year, will focus on Omlet ...
- BMB Appoints Joll, Bonny To Head Strategy And Growth
MAD, Fern Siegel - Tuesday, January 9, 2024
"BMB has an excellent pedigree and an ambition ideally suited for t ...
- Accenture Agrees To Buy Work & Co.
MAD, Steve McClellan - Tuesday, January 9, 2024
Founded in 2013, the design and innovation agency will become part ...
- OMG Taps O'Connell For Newly Created Intel Role
MAD, Steve McClellan - Tuesday, January 9, 2024
Joanna O'Connell has been named chief intelligence officer, North America and wi ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Hill Holliday Will No Longer Use Certain Dog Breeds In Its Ads
Mediapsssst, Richard Whitman - Tuesday, January 9, 2024
The agency got a shoutout from PETA for committing not to u ...
- New Year, New CEO: Ryan Phelan Takes Over At RPE Origin
Email Insider, Ray Schultz - Tuesday, January 9, 2024
Among the issues facing email senders is the disappearance of third-party cookie ...
- Volvo Teases Debut Of New VNLs With Influencer Campaign
MAD, Steve McClellan - Monday, January 8, 2024
The influencer campaign revolves around a version of the truck - stripp ...
- Honda Partners With Musician Bishop Briggs
Marketing Daily, Tanya Gazdik - Monday, January 8, 2024
The campaign extends to Honda social media channels in mid-January with thr ...
- Havas Media Transforms Once Again
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
Two years ago, Havas Media Group asserted transformation is a "constant sta ...
- GYK Antler Taps Telian As Head Of Media
People on the Move, Fern Siegel - Monday, January 8, 2024
Telian has overseen creative and performance-driven media programs for New Balance, Bo ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Ogilvy's Eicoff Agency Names Marshall President
MAD, Fern Siegel - Friday, January 5, 2024
Delia Marshall is first woman to hold this position in the agency ...
- Meet The New Owner Of Hill Holliday and Deutsch NY
MAD, Steve McClellan - Friday, January 5, 2024
Cam Murchison formed Attivo in 2020 after serving in a number ...
- Headed To CES? The Action Is On The Convention Floor - Here's How You Walk It
MAD, David Sable - Friday, January 5, 2024
It's a journey where the rubber meets the road, where the ta ...
- Verizon Switches Off Drama In Latest Home Internet Campaign
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
A post-holiday Verizon Home Internet ad switches off a drama queen ...
- Stagwell Acquires Agency Team Epiphany
Mediapsssst, Richard Whitman - Friday, January 5, 2024
Led by Coltrane Curtis and Lisa Chu, the agency, specializes in cultur ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
Marketers and agencies weigh in to discuss the new tool that defaul ...
- Stagwell's ARound Upgrades In-Stadium AR Experience With Immersal Tie
Mediapsssst, Richard Whitman - Thursday, January 4, 2024
Immersal is bringing its turnkey WebAR solution to the partnership enabling great ...
- IPG Sells Hill Holliday, Deutsch NY to New Zealand Marketing Group Attivo
MAD, Steve McClellan - Wednesday, January 3, 2024
Both agencies will continue to operate with their current leadership, under the ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
IAS has released a new metric dubbed "quality attention," which integrates med ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- Why IPG Is Selling Hill Holliday and Deutsch NY
Mediapsssst, Richard Whitman - Wednesday, January 3, 2024
HH's and DNY's capabilities-good as they are--are duplicated at other shops with ...
- MSC Cruises Promotes 'Beauty' Of Sea Travel
Out to Launch, Fern Siegel - Wednesday, January 3, 2024
The global campaign is running in more than 30 countries. ...