- What Do Mark Read And Nick Emery Have In Common?
Mediapsssst, Richard Whitman - Tuesday, January 2, 2024
Beside lengthy careers at WPP, that is. Answer: They were both nam ...
- Singles Hoping To Make New New Year Connections
MAD, Steve McClellan - Tuesday, January 2, 2024
Tinder wants to help them do it and is launching a n ...
- Most-Read Stories Reveal '23 Was A Year Of Transition
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
From the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- Omnicom Completes $900M Acquisition Of Flywheel Digital
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- Last Second Holiday Shopper? Don't Panic, This AI Tool Can Help
Mediapsssst, Richard Whitman - Friday, December 29, 2023
Stagwell agency Yamamoto unveiled the "Yuletide" AI shopping tool for those ...
- Are 3D Anamorphic Billboards The Future? Q&A With BCN Visuals' Lina Maggi
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
A study by BCN Visuals finds more than half of viewers a ...
- Most Read MAD Stories Of 2023
Mediapsssst, Richard Whitman - Thursday, December 28, 2023
Stories about programmatic media problems, Adland AI joint ventures, mergers and acquisitio ...
- Quigley-Simpson Names Ratner And Piazza To Top Posts
MAD, Fern Siegel - Wednesday, December 27, 2023
Jeff Ratner has been named president of media, analytics and data. Ma ...
- M&C Saatchi Trims Down With Asset Disposals
MAD, Steve McClellan - Wednesday, December 27, 2023
The London-based firm said the moves were in line with its strate ...
- What Psssst You Off In 2023
Mediapsssst, Richard Whitman - Wednesday, December 27, 2023
Stories about return-to-work mandates proved to be of great interest, including ...
- Ad Market Expands For 8th Consecutive Month In November
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2023
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- The Joy (And Reach) Of Agency Holiday Videos
Mediapsssst, Richard Whitman - Tuesday, December 26, 2023
Klick Health launched its annual video two weeks ago and it h ...
- After Lackluster Growth In 2023 Holding Companies Face Daunting 'Threats'
MAD, Steve McClellan - Friday, December 22, 2023
A growing mid-sized agency sector, IT services firms and ecommerce growth ...
- BMB Wins Creative Account For Kerry Dairy Consumer Foods
Accounts on the Move, Fern Siegel - Thursday, December 21, 2023
The agency has been tasked with growing the brands. ...
- How AI Can Make Us More Human Over the Holidays
MAD, Dulani Porter - Thursday, December 21, 2023
The holiday season, with its joy and challenges, is an ideal ti ...
- BMW Consolidates Marketing At Omnicom Group
Marketing Daily, Tanya Gazdik - Thursday, December 21, 2023
BMW's previous agency roster in the U.S. included Interpublic's Performance Art (da ...
- Forecast: Mushroom Boom To Bloom In 2024
Mediapsssst, Richard Whitman - Thursday, December 21, 2023
A survey from Stagwell's Harris Poll and Instacart also predicts an increa ...
- Ficek To Oversee Digital Activations For 62Above
MAD, Fern Siegel - Wednesday, December 20, 2023
Brad Ficek will drive advanced analytical and in-house programmatic capabilities for clie ...
- Klick Health To Award Employees $1M For Best AI Ideas In 2024
MAD, Steve McClellan - Wednesday, December 20, 2023
And to get Klicksters' innovative juices flowing, the agency had former Barenak ...
- The Hispanic Collective and the Financial Journey
MAD, Stephen Paez - Wednesday, December 20, 2023
Brands who leverage influencers, have a strong presence across social networks a ...
- Stagwell, RealClearPolitics Unveil New Polling Platform
MAD, Steve McClellan - Wednesday, December 20, 2023
The new platform follows a September announcement by the companies that th ...
- Agency Group Spreads Joy Of Holiday Storytelling To Hospitalized Kids
Mediapsssst, Richard Whitman - Wednesday, December 20, 2023
Omnicom's Purpose Group has created a book series intended to help ea ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2023
Brands often encounter challenges in planning timely and relevant campaigns, according ...
- Meta Quest Creates Real-World Chaos To Launch 'Wrath'
MAD, Fern Siegel - Tuesday, December 19, 2023
The trickster god Loki disrupted real-life events to promote the new ...
- Unveiling the Future At CES '24: Privacy Reigns, Platforms Rise, and Brands Reset
MAD, Jeremy Lockhorn - Tuesday, December 19, 2023
Will your agency be ahead of the tech game? Or lost ...
- Dentsu's 2024 Media Trends Report
Mediapsssst, Richard Whitman - Tuesday, December 19, 2023
Dentsu's report takes a deep dive into the impact generative AI wi ...
- Rapp Taps Deshpande For Global Marketing Sciences Role
People on the Move, Steve McClellan - Tuesday, December 19, 2023
Omnicom agency Rapp has hired Amit Deshpande as Global Chief Marketing Scienc ...
- Zurilgen, Costa Reteam At Ogilvy For IBM
MAD, Fern Siegel - Monday, December 18, 2023
The pair will drive the client's creative vision as part of EightBa ...
- The Time Santa Was Diagnosed With Cancer
MAD, Steve McClellan - Monday, December 18, 2023
It's the "true story" told in a film that anchors the annu ...
- Omnicom Names AI Expert Santos To Its Board
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
In addition to her AI expertise, Asurion CIO Casey Santos also ...