- Worldwide Partners Adds Agencies, Assignments
MAD, Steve McClellan - Wednesday, December 4, 2024
The independent agency network has added eight new agencies and assignments fr ...
- TMA's CRS Study To Be Expanded, Scaled Across Entire Omnicom Advertising Group
MAD, Steve McClellan - Wednesday, December 4, 2024
The study measures both a brand's standing in culture and identifies actio ...
- IPG Sells Huge, Acquires Commerce Data Platform
MediaDailyNews, Joe Mandese - Thursday, December 5, 2024
Interpublic this morning announced the sale of DUMBO-based digital agency Huge a ...
- Spence Joins Think Shift As VP, Strategy
People on the Move, Fern Siegel - Wednesday, December 4, 2024
The new post is the Canadian agency's first hire as it expan ...
- CEO Switch At MediaSense As Posnanski Succeeds Brown
MAD, Steve McClellan - Wednesday, December 4, 2024
Jamie Posnanski served as a senior executive at Accenture Song after ...
- Brady Elevated To CEO, Stagwell's The People Platform
MAD, Steve McClellan - Wednesday, December 4, 2024
The platform uses mobile and location technology, consumer surveys, and third-party da ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
The technology identifies whether content is correctly optimized to serve queries a ...
- Create Advertising Promotes 3 Execs, New EVP In L.A.
MAD, Fern Siegel - Monday, December 2, 2024
Suneil Beri returns to Los Angeles in a new role: EVP, executi ...
- De Beers Relies On Classic Tag: 'Diamonds Are Forever'
MAD, Fern Siegel - Monday, December 2, 2024
The campaign celebrates various relationships - romantic, friendship, familial - with jewe ...
- Investment Firm CIAM Challenges Validity Of Vivendi Spin-Off Plan
MAD, Steve McClellan - Monday, December 2, 2024
A French court is holding a hearing Wednesday December 4 on ...
- Stagwell Appoints Day Executive Chairman Of Allison Worldwide
MAD, Steve McClellan - Monday, December 2, 2024
Ray's appointment comes as Allison Worldwide Chairman Scott Allison and Vice Cha ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...
- Gravity Global Recruits Florio As Chief Creative Officer
MAD, Fern Siegel - Wednesday, November 27, 2024
Before the appointment, she was ECD for global brands at Ogilvy N ...
- Volkswagen's ID.Buzz Promises 'Life Half-Full'
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
Another spot is in the works will break during the "Saturday Nig ...
- Chevrolet Brings Back Holiday Spot
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
This year's creative, called "The Sanctuary," highlights a special relationship between ...
- GroupM, Song First For Telco-Backed Identifier
MediaDailyNews, Joe Mandese - Friday, November 29, 2024
The identifier, operational in Spain and being rolled out to Germany, Franc ...
- Enjoy The Feast: 'Brown Friday' Is Coming
Mediapsssst, Richard Whitman - Tuesday, November 26, 2024
Roto-Rooter and agency Doe-Anderson are out with a new "horror" film trailer/ ...
- Valtech Selects DeCheser As First Global CCO
People on the Move, Fern Siegel - Tuesday, November 26, 2024
DeCheser will oversee strategy and creative for the agency's top brands, includi ...
- A1RWATER Names BBH USA Creative AOR
MAD, Fern Siegel - Monday, November 25, 2024
The agency will handle strategic direction for the next-generation water company. ...
- Pearlfisher Promotes Sia To ECD
People on the Move, Fern Siegel - Monday, November 25, 2024
Sia has been with the agency 12 years, handling top brands. ...
- FWV, Baker & Bonner Align For Western Marketing Partnership
MAD, Fern Siegel - Friday, November 22, 2024
The two agencies have a long history of immersion in the Americ ...
- Logan Will Lead Strategy For Grey New York
MAD, Fern Siegel - Friday, November 22, 2024
Logan will work with clients including Applebee's, Modelo and Haleon. ...
- New Agency Targets Startups, Early-Stage Players In Fitness/Health/Wellness Arena
MAD, Steve McClellan - Friday, November 22, 2024
The new agency FitVisible, part of Fastlane, cites a recent report fr ...
- Jeep Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2024
The automaker is using its famous "jump ball" approach to choosing ...
- Survey Reveals TikTok's Influence Over Holiday Shopping Habits
MediaDailyNews, Colin Kirkland - Friday, November 22, 2024
A new survey by marketing agency MGH showcases TikTok's influence over user ...
- Luxury Liner Silversea Sails With Superbloom As Creative AOR
MAD, Fern Siegel - Thursday, November 21, 2024
The agency's first work is expected in early 2025, highlighting the val ...
- JumpCrew Names Stacy COO
MAD, Steve McClellan - Thursday, November 21, 2024
Shawn Stacy joins the agency after serving as Chief of Staff a ...
- Long-time Publicis Media Exec King Departing
MAD, Steve McClellan - Thursday, November 21, 2024
King was one of the founders of pioneering media agency Zenith, launch ...
- Camozzi Joins MindgruveMacarta As ECD
People on the Move, Fern Siegel - Thursday, November 21, 2024
Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Health ...
- AD&Co. Debuts Social Brand Division Studio A, 'This Is Me' Campaign
MAD, Fern Siegel - Wednesday, November 20, 2024
The new unit will produce digital programming for advertising, social media a ...