- Navigating the Future of Commerce - 2024 Predictions
MAD, Paul Williams - Wednesday, December 6, 2023
The ability to build unique and self-contained media placements that integrate seamless ...
- IPG Unveils New Space To House Innovation-Focused Agencies, Specialists
MAD, Steve McClellan - Thursday, December 7, 2023
Both Huge and R/GA will relocate to the space in Brooklyn Na ...
- Horizon's Night Market Taps Mindshare's Greenwald, Merge's Kelly
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Mara Greenwald was named SVP-commerce media and Katie Kelly SVP-commerce experience ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Dentsu Americas Adds Media CEO, Strategy And Client Chiefs
Mediapsssst, Richard Whitman - Wednesday, December 6, 2023
Sean Reardon has been named CEO Media Practice for the region, a ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Dentsu Shaves Global Ad Outlook, Again
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Dentsu's new forecast cites a slowing of the world's economy heading in ...
- You've Read The ANA's Programmatic Report; Now What?
Mediapsssst, Richard Whitman - Tuesday, December 5, 2023
The report is full of recommendations to optimize programmatic planning and buyin ...
- O'Neill Named Agency Principal, Young & Laramore
People on the Move, Fern Siegel - Tuesday, December 5, 2023
O'Neill joined the Indianapolis-based agency in 2016. ...
- Agencies Fear Missing AI Adoption
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Limited Ad-Supported CTV Helping Lower TV Screen Ads? Yes, But...
TV Watch, Wayne Friedman - Wednesday, December 6, 2023
A recent study from GroupM says it expects average TV/video ad hou ...
- CEO Switch At Publicis Creative US As Nam Replaces Swinand
MAD, Steve McClellan - Monday, December 4, 2023
Susie Nam was most recently U.S. CEO/Americas at Droga5 and will overs ...
- Zenith Quietly Releases Updated Forecast, Revises 2024 Growth Down 1.6 Percentage Points -- With A Caveat
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
The Publicis Media unit now projects 2024 global ad spending will ri ...
- Dentsu Taps 360i's Loughnane To Run X
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
Shenda Loughnane move from global managing director of 360i to global bra ...
- Dentsu Expands Retail Business, Taps Monahan To Manage It
Mediapsssst, Richard Whitman - Monday, December 4, 2023
The holding company said that for the first time its expanded offeri ...
- Bounteous Names 2 Execs For Finance, Consumer Units
People on the Move, Fern Siegel - Monday, December 4, 2023
Mike Swartz and Ronak Desai were hired to strengthen vertical offerings. ...
- DDB Worldwide Names Sobhani As President, Chief Creative Officer, International
MAD, Fern Siegel - Friday, December 1, 2023
Chaka Sobhani, formerly with Leo Burnett Worldwide, is based in London a ...
- Havas Acquires Klareco Communications, Strengthens Strategic Muscle In APAC
MAD, Fern Siegel - Friday, December 1, 2023
Once the deal closes, the agency will be renamed H/Advisors Klareco. ...
- Disney Hits Launches First Multispot Ad Campaign
Marketing Daily, Laurie Sullivan - Saturday, December 2, 2023
The campaign spotlights how Disney Hits brings musical enchantment to fans ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
MediaDailyNews, Joe Mandese - Sunday, December 3, 2023
"Advertising spending re-accelerated in the second half of 2023 after four sl ...
- Accenture Song In The UK Will Oversee Plusnet's Social Media
Accounts on the Move, Fern Siegel - Thursday, November 30, 2023
Accenture Song has been Plusnet's lead agency of record since 2010. ...
- Mindshare Named Media AOR For Denny's Corp.
MAD, Fern Siegel - Thursday, November 30, 2023
The 70-year-old fast-food franchise has partnered with the media agency to enga ...
- The Delusion List
Planning & Buying Insider, Joe Mandese - Friday, December 1, 2023
The shift from "exclusion" to "inclusion" lists is perhaps the most importa ...
- Game Seven Wins Beverage Business, Named BlueTriton's Social-Digital AOR
MAD, Fern Siegel - Wednesday, November 29, 2023
BlueTriton's CMO said the new assignment will "help our portfolio engage, differentia ...
- Dhawan Named CFO For S4 Capital
MAD, Fern Siegel - Wednesday, November 29, 2023
A former Adevinta executive, Dhawan said she wanted to "capitalize on t ...
- 50,000feet Adds 2 Executives In Latest Expansion, Focuses On U.S.
MAD, Fern Siegel - Tuesday, November 28, 2023
Doug Gallow will drive client and new business growth across the age ...
- GSD&M Names Newman As President
MAD, Fern Siegel - Tuesday, November 28, 2023
Newman, who spent a few years at the Austin-based company, returns ...
- If Bill Gates Had Invented AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 29, 2023
Computers today require the user to lead the machine. In the n ...