- Everyone Knows Flo From Progressive
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 27, 2023
It's pretty hard to find consumers who don't know -- and li ...
- Ad Market Expands For Fourth Consecutive Month, October Climbs 3.2%
MediaDailyNews, Joe Mandese - Monday, November 27, 2023
U.S. ad spending rose 3.2% vs. October 2022, the strongest gain sin ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
Planning & Buying Insider, Joe Mandese - Tuesday, November 28, 2023
If you guessed sponsorships, you probably also figured out that it m ...
- Opendoor Taps Mischief @ No Fixed Address For Creative Work
Mediapsssst, Richard Whitman - Saturday, November 25, 2023
The agency will develop a 2024 Super Spot for the online re ...
- Preacher Employs Martin Short For Wealthsimple 'Work'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new ad marks the first campaign for the fintech company ...
- Hijinks Collective Taps Iveson As CEO, Focuses On 'Positivity'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new agency produces a "creative bubbles" model with client partners, ...
- Mediahub Wins OURA Global Media Account
MAD, Steve McClellan - Tuesday, November 21, 2023
The agency will handle media planning, buying, and audience strategy across Nor ...
- How One Agency Learned The Value Of Independence
MAD, Kevin Reilly - Tuesday, November 21, 2023
It wasn't a perfect match, but it was good enough for bo ...
- Meta Awarded Default Judgment Over $36M Ad-Fraud Scheme Targeting Agency Employees
MediaDailyNews, Wendy Davis - Tuesday, November 21, 2023
A judge on Tuesday recommended that Meta Platforms be awarded a defau ...
- Mischief @ No Fixed Address Named Pizza Hut's Social AOR
Accounts on the Move, Fern Siegel - Monday, November 20, 2023
The agency's remit is to expand partnerships and brand popularity among young ...
- Wavemaker Taps iProspect's Worsley As Global Performance Lead
MediaDailyNews, Joe Mandese - Tuesday, November 21, 2023
Chris Worsley, who joins from U.K. managing director of Dentsu's iProspect, repor ...
- Castor Joins OKRP As Group Creative Director For Metro Account
People on the Move, Fern Siegel - Monday, November 20, 2023
OKRP's "Nada Yada Yada" idea has been embraced as a brand platfo ...
- Young & Laramore Wins Dewalt Creative Account
Accounts on the Move, Steve McClellan - Friday, November 17, 2023
Stanley Black & Decker (SBD) has selected Young & Laramore (Y&L) as t ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- Iris Selects Woodward As Managing Director To Strengthen Participation Agency Credo
MAD, Fern Siegel - Friday, November 17, 2023
Woodward's hire is part of Iris' strategy to enhance brand growth. ...
- Connelly Partners Launches Major Expansion Plan
MAD, Steve McClellan - Friday, November 17, 2023
The Boston-based agency is opening a new West coast office, expanding i ...
- Loris Nold Will Be Publicis Groupe's Next CFO
MAD, Steve McClellan - Friday, November 17, 2023
Currently CEO Publicis EMEA, Nold will succeed Michel-Alain Proch as Groupe C ...
- Compass Presses Case Against Flywheel Digital
Mediapsssst, Richard Whitman - Friday, November 17, 2023
Omnicom has a pending deal to acquire Flywheel for $835 million. Compa ...
- Dow Jones Taps Mediahub To Work With New In-House Media Unit
MAD, Steve McClellan - Thursday, November 16, 2023
The business publisher also tapped Mother and eg+ Worldwide for creative a ...
- Departing GroupM Chief McDonald Joins Ziff Davis Board
MediaDailyNews, Joe Mandese - Thursday, November 16, 2023
"We are thrilled to welcome Kirk to our board of directors," sa ...
- Mindshare, Snapchat Study 'Need States' Of Social Media Users
Mediapsssst, Richard Whitman - Thursday, November 16, 2023
The study was conducted in two parts, with a quantitative survey ...
- Prophet Names Feldmeth Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, November 16, 2023
Feldmeth has been a senior partner at San Francisco-based Prophet for s ...
- Colle McVoy Adds Sarmiento As Chief Creative Officer
People on the Move, Steve McClellan - Thursday, November 16, 2023
Stagwell’s Minneapolis-based creative agency Colle McVoy has hired creative executi ...
- Leagas Delaney Names Kit Dayaram Creative Director
MAD, Fern Siegel - Wednesday, November 15, 2023
The veteran creative will work across the independent agency's client base. H ...
- OMG's Hearts & Science Names Siddall Chief Media Officer
MAD, Steve McClellan - Wednesday, November 15, 2023
The role is new and follows similar appointments at sibling agencies O ...
- Former PHD Chief Sullivan Joins Advisory Board Of Ad-Tech Firm Equativ
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
Catherine Sullivan, who stepped down as U.S. CEO of Omnicom Media Group ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Report: Zoomers Are Driving The 'Era Of Mass-Niche'
Mediapsssst, Richard Whitman - Wednesday, November 15, 2023
The report, from Horizon Media's WHY Group, finds that Gen Z ...
- Erin Riley Promoted US CEO TBWA\Chiat\Day
People on the Move, Steve McClellan - Wednesday, November 15, 2023
TBWA has announced the promotion of Erin Riley to US CEO of TBWA\Chiat\Day, ...
- Cotton Incorporated Names GALE Strategic-Creative Agency
Accounts on the Move, Fern Siegel - Tuesday, November 14, 2023
Previously, adam&eveDDB handled the account for nearly 20 years. ...