- Luxury Liner Silversea Sails With Superbloom As Creative AOR
MAD, Fern Siegel - Thursday, November 21, 2024
The agency's first work is expected in early 2025, highlighting the val ...
- JumpCrew Names Stacy COO
MAD, Steve McClellan - Thursday, November 21, 2024
Shawn Stacy joins the agency after serving as Chief of Staff a ...
- Long-time Publicis Media Exec King Departing
MAD, Steve McClellan - Thursday, November 21, 2024
King was one of the founders of pioneering media agency Zenith, launch ...
- Camozzi Joins MindgruveMacarta As ECD
People on the Move, Fern Siegel - Thursday, November 21, 2024
Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Health ...
- AD&Co. Debuts Social Brand Division Studio A, 'This Is Me' Campaign
MAD, Fern Siegel - Wednesday, November 20, 2024
The new unit will produce digital programming for advertising, social media a ...
- Hanson Dodge Taps Schroeder To Manage Its Largest Media Client
MAD, Steve McClellan - Wednesday, November 20, 2024
Kate Schroeder will assume lead responsibilities on the agency's newest and large ...
- Quad/Graphics Names Havas' Maleeny Chief Client Strategy/Integration Officer
MAD, Steve McClellan - Wednesday, November 20, 2024
He will lead Quad's efforts to add new clients and expand t ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...
- Wpromote Appoints Bendzick CEO
People on the Move, Fern Siegel - Wednesday, November 20, 2024
Andrea Bendzick will lead the agency's vision for brands such as Peacoc ...
- Primacy Promotes Shanley To COO
MAD, Fern Siegel - Tuesday, November 19, 2024
A 14-year vet of the company, she will oversee operations across a ...
- AKQA Taps Zeller For New Head Of Social Role
MAD, Steve McClellan - Tuesday, November 19, 2024
The agency has been developing its social practice over the past f ...
- Ad Results Media Taps Stein For Senior Media Planning Role
MAD, Steve McClellan - Monday, November 18, 2024
The GroupM and OMD veteran most recently led media pitches, audits a ...
- WongDoody Taps Monks' Davis To Lead U.S. Operations
MAD, Steve McClellan - Monday, November 18, 2024
Separately, the agency has named Christian Golz, as global head of immersi ...
- What Trump's Deregulation Means for Advertising Agencies
MAD, Mike Kapetanovic - Monday, November 18, 2024
Trump's second term will likely mirror his first, where federal contracts favor ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%
MediaDailyNews, Laurie Sullivan - Tuesday, November 19, 2024
Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- Rob Murray Takes Over As CEO, Overdrive Interactive
People on the Move, Fern Siegel - Monday, November 18, 2024
Before this, he held CEO roles at iProspect and 3Q Digital. ...
- Tombras Ups Execs, Names Caiozzo Chief Creative Officer
MAD, Fern Siegel - Friday, November 15, 2024
Tombras has rearranged its executive suite. The agency just named Pa ...
- Leo Burnett To Shutter Detroit Office After Loss Of GM Business
MAD, Steve McClellan - Sunday, November 17, 2024
The agency notified the state of Michigan that it would shutter t ...
- Lexus Marks 25 Years Of 'December To Remember'
Marketing Daily, Tanya Gazdik - Monday, November 18, 2024
The spots features the signature jingle and giant red bows and pl ...
- Pourri Names Shadow AOR
Accounts on the Move, Fern Siegel - Thursday, November 14, 2024
The eco-friendly brand removes household and pet odors. ...
- MikeWorldWide Debuts AI-Focused Social Agency Everywhere
MAD, Fern Siegel - Thursday, November 14, 2024
"With AI woven into the core of our strategy, we create campaig ...
- Dentsu Downgrades 2024 Growth After Flat Q3
MAD, Steve McClellan - Thursday, November 14, 2024
The Americas regions reported an organic revenue decline of 3.1%. The go ...
- Salient Global Rebrands, Pivots To 'Experience' Agency
MAD, Steve McClellan - Thursday, November 14, 2024
Now simply Salient, the agency, formed in Chicago in 2021, has add ...
- Santana Named CXO At React Digital @ Chemistry.
People on the Move, Steve McClellan - Friday, November 15, 2024
Independent full-service advertising agency Chemistry has named Javier Santana CXO of its digital unit, React Digit ...
- Amplify Takes Majority Stake In Brand Consultancy Problem Child
MAD, Fern Siegel - Wednesday, November 13, 2024
The two agencies will operate as independent businesses, but collaborate on releva ...
- WPP Acquires Full Ownship Of T&Pm
MAD, Steve McClellan - Wednesday, November 13, 2024
With the agreement, T&Pm is placing WPP's AI-powered marketing operating system, W ...
- MWG Taps Burnett's Nolan For Top NA Creative Post
MAD, Steve McClellan - Wednesday, November 13, 2024
It's the second big creative hire for the network in as ma ...
- OMG, Publicis, Dentsu Cited As 'Leaders' In Forrester Media Report
MAD, Steve McClellan - Wednesday, November 13, 2024
The new "Wave" report analyzes 12 media management service providers that Forrest ...