- GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
MAD, Steve McClellan - Wednesday, November 15, 2023
The companies will be working with a select group of GroupM clien ...
- Wavemaker Retains Church & Dwight, Holistic Approach Cited
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The GroupM unit continues an 18-year relationship with the global consumer packag ...
- StrawberryFrog, Dynata Find Widespread Worker Unfulfillment
Mediapsssst, Richard Whitman - Tuesday, November 14, 2023
The results in the new "WorkShift" study indicates three out of fo ...
- Hipwell Takes Reins At Adam&EveDDB As CEO
MAD, Fern Siegel - Monday, November 13, 2023
Previously, Hipwell was chief client officer at the London-based agency. ...
- Publicis Production Reorganizes Internal Teams To Serve Specific Ad Categories
MAD, Steve McClellan - Monday, November 13, 2023
From a production standpoint, teams focused on single categories can more efficient ...
- 3.know: Omnicom Digital's Jonathan Nelson & Forrester's Jay Pattisall
Media 3.0, Joe Mandese - Tuesday, November 14, 2023
The Omnicom Digital chief and Forrester's principal analyst discuss the rapid infusi ...
- Hill Holliday Taps Vohlidka To Lead New 'Social Force' Team
People on the Move, Steve McClellan - Monday, November 13, 2023
Interpublic’s Hill Holliday has appointed Adam Vohlidka as its new executive vi ...
- WPP Taps Geraghty For Chief Client Officer Role
MAD, Steve McClellan - Friday, November 10, 2023
The Landor & Fitch CEO succeeds Lindsay Pattison who is shifting ...
- With Help From SuperHeroes Mr. Pickles Pacific Northwest Gin Makes Its Debut
MAD, Steve McClellan - Friday, November 10, 2023
Ads and a live activation break during the Biofreeze USA Pickleball Championsh ...
- TMA: NFL Gets 'Cultural Resonance' Boost Among Women Thanks To Taylor Swift
Mediapsssst, Richard Whitman - Friday, November 10, 2023
According to the agency, the NFL's resonance among women 25-35 has gro ...
- Holmes To Head Publicis Collective In New York
MAD, Fern Siegel - Thursday, November 9, 2023
Prior to her appointment, Holmes was managing partner-global account director at Media ...
- Pixly Launches 'Podcast Influencer' Unit
MAD, Steve McClellan - Thursday, November 9, 2023
One of the first brands to utilize the new unit is NordVP ...
- Stagwell Partners With Google Cloud, Sada To Build Out AI Marketing Toolkit
Mediapsssst, Richard Whitman - Thursday, November 9, 2023
With the arrangement Stagwell intends to develop tools to enhance market resear ...
- 'Must Be A Jameson' Targets Adventurous Spirits That Favor Smooth Whiskey
MAD, Fern Siegel - Wednesday, November 8, 2023
Ogilvy debuted its first creative work for the Irish whiskey since winni ...
- 2 New Creatives Added To Wolff Olins' Team
MAD, Fern Siegel - Wednesday, November 8, 2023
Though based in the U.K., both Khatouli and Adams will work wi ...
- Omnicom Merges Two Precision Marketing Group Agencies
MAD, Steve McClellan - Wednesday, November 8, 2023
Organic, now in its 30th year, is the surviving brand and wi ...
- CEO Switch At Dentsu Creative U.S. As Klaassen Takes The Helm
MAD, Steve McClellan - Wednesday, November 8, 2023
Abbey Klaassen replaces Paulo Fogaca as US CEO Dentsu Creative. Fogaca w ...
- Report: Return-To-Office Mandates Driving Employee Churn In Adland
Mediapsssst, Richard Whitman - Wednesday, November 8, 2023
That's according to marketing talent platform WorkReduce which surveyed 1,000 industry employe ...
- Rappo, Marsden To Handle Client Strategy For PMG
People on the Move, Fern Siegel - Wednesday, November 8, 2023
Together, they bring more than 40 years of combined expertise in digit ...
- WPP, Sprinklr Create Global CXM-Focused Partnership
MAD, Steve McClellan - Tuesday, November 7, 2023
Under the deal, WPP becomes Sprinklr's first global agency partner and cal ...
- Agencies Now Recognized Under TikTok's Marketing Partners Program
MediaDailyNews, Colin Kirkland - Wednesday, November 8, 2023
The new "Agency" category will help brands looking to run creative a ...
- Stagwell Adds Brazilian Shop To Its Global Affiliate Network
MAD, Steve McClellan - Monday, November 6, 2023
Clarita was founded in 2018 by Pedro Cavalcanti who previously served ...
- JICs & MOCs: Ten Cornerstones
MediaDailyNews, John Grono, Tony Jarvis - Monday, November 6, 2023
The motivation for this White Paper came from a recent claim, ...
- Dentsu Preps Merkury Media, Creative Solutions For 2024 Rollout
Mediapsssst, Richard Whitman - Monday, November 6, 2023
When these new identity-enabled media and creative solutions go live next ye ...
- Ad, PR Jobs Increased 2.3% In October
Mediapsssst, Richard Whitman - Friday, November 3, 2023
Over the past year the industry has added 8,500 jobs, an increa ...
- Los York Taps Cabuli For LA-based Creative Director Role
People on the Move, Steve McClellan - Friday, November 3, 2023
Creative studio Los York has hired Kevin Cabuli as creative director w ...
- Xpedition Establishes London Presence With 2 Senior Hires
MAD, Fern Siegel - Thursday, November 2, 2023
This month, Xpedition is debuting advertising and experiential campaigns for YouTube, Fitb ...
- Stagwell Reports 7% Organic Net Revenue Decline For The Third Quarter
MAD, Steve McClellan - Thursday, November 2, 2023
CEO Mark Penn said "We have trimmed our costs, implemented new system ...
- Stagwell Acquires Social Specialist Movers+Shakers
MAD, Steve McClellan - Thursday, November 2, 2023
Terms were not disclosed. The agency will join Stagwell's Constellation network ...
- Mini Brings Drivers Together, Launches Global Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2023
With the slogan "Nice to Meet You Again," the campaign celebrates t ...