- Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'
Media 3.0, Joe Mandese - Thursday, November 14, 2024
It's not literally a lab with beakers and test tubes, but utiliz ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Majority Names Davis Agency President
People on the Move, Fern Siegel - Wednesday, November 13, 2024
The 3-year-old Atlanta agency is in partnership with founder Shaquille O'Neal. ...
- Advertisers, Creators Raise Performance Across YouTube, Reddit
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2024
An open mind and trust drive consumer spending, according to the stud ...
- National TV Spending Rises 1% To $3.1B In September, NFL Soars
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Ad spend for NFL programming witnessed a 32% year-over-year gain in t ...
- Arthur Elliott Selects Rivera As CMO To Boost Agency's Growth
MAD, Fern Siegel - Tuesday, November 12, 2024
Michael Rivera is charged with expanding the agency's creative footprint across diver ...
- Mars Launches Global Agency Review, Includes Media, Ecommerce
MAD, Steve McClellan - Tuesday, November 12, 2024
Mars spent an estimated $1.7 billion on measured media globally in 20 ...
- Media Agency Kose Elevates King To President
MAD, Steve McClellan - Tuesday, November 12, 2024
As President, Joe King will oversee business development and client relationship manageme ...
- Sweet Deal: Cumberland Packing Corp. Names Broken Heart Love Affair AOR
Accounts on the Move, Fern Siegel - Monday, November 11, 2024
The agency's first work for In The Raw rolls out in spri ...
- Allen & Gerritsen Taps Costello For Top Marketing/Biz Dev Role
MAD, Steve McClellan - Monday, November 11, 2024
Costello joins from Voicify, a platform for brands to deploy chatbots a ...
- MediaSense Acquires R3, Expanding Capabilities, Global Footprint
MAD, Steve McClellan - Tuesday, November 12, 2024
The deal is part of an ambitious expansion plan developed when Apia ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- H&R Block Taps Ogilvy One As CRM Agency
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The Lacek Group, an Ogilvy One company based in Minneapolis, will le ...
- BBH USA Enlarges Creative Team
MAD, Fern Siegel - Friday, November 8, 2024
The agency hired Jane Cronk and Ricardo Franco as executive creative direct ...
- Doucette Named Chief Creative Officer McCann Worldgroup Canada
MAD, Steve McClellan - Friday, November 8, 2024
She joins from Dentsu Creative and succeeds Ian Mackenzie who is shifti ...
- Toyota Targets Young Latinos For Corolla
Marketing Daily, Tanya Gazdik - Sunday, November 10, 2024
The automaker enlisted Conill to develop a creative campaign focused on t ...
- LifeStance Health Assigns The Unquantifiable Creative AOR
MAD, Fern Siegel - Friday, November 8, 2024
The company is a major provider of virtual and in-person outpatient mental-hea ...
- CEO Switch At Publicis Groupe's Fallon: Baker Succeeds Novak
MAD, Steve McClellan - Thursday, November 7, 2024
Nikki Baker joined the agency in 2019, has served as Co-Chief Creati ...
- Sweaty Betty Taps House 337 For Global Brand Campaign
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The British retailer carries running gear, workout and yoga clothes. ...
- McCann Worldgroup Ups De Pietri To Global Creative Partner
MAD, Fern Siegel - Wednesday, November 6, 2024
Previously, the agency's CCO in Spain, De Pietri is a Grand Pr ...
- Andrews Takes Reins As Ogilvy Canada CEO
MAD, Fern Siegel - Wednesday, November 6, 2024
Andrews has held leadership posts at various agencies, including CEO, BBDO Can ...
- Stagwell: CEOs Say Election Will Impact 2025 Business Strategy
MAD, Steve McClellan - Wednesday, November 6, 2024
The global survey from Stagwell's NRG research unit found that CEOs outsi ...
- London Agency Pablo Opens New York Outpost With 3 Clients
MAD, Fern Siegel - Tuesday, November 5, 2024
Scott Vitrone, chief creative officer, and Hannah Hewitt, managing director, will overs ...
- Stagwell's Code And Theory Launches Government Experience Practice; Taps Sale To Run It
MAD, Steve McClellan - Tuesday, November 5, 2024
Dominic Sale, a federal government senior executive with 30 years of indust ...
- Known Agency Named Moderna's Media Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2024
The incumbent was Omnicom's Hearts & Science, according to account database servi ...
- Broadway Agency Serino Coyne Names New Leadership
People on the Move, Fern Siegel - Tuesday, November 5, 2024
Diana Salameh has been promoted to EVP. Tina Wargo joins as direct ...
- MullenLowe West Expands Executive Roster
MAD, Fern Siegel - Monday, November 4, 2024
Steph Kohnen joins as executive creative director and Donesh Olyaie is he ...
- Haleon Selects Vistar As 'Preferred' Programmatic Partner
MAD, Steve McClellan - Monday, November 4, 2024
Via the partnership, Vistar will work with Publicis Media, Haleon's media agen ...
- The Shipyard Wins Brand AOR Duties For San Diego Regional Airport Authority
MAD, Steve McClellan - Monday, November 4, 2024
The remit includes media, creative and a series of events that a ...
- Translation Taps Publicis Veteran Akwue For President's Role
MAD, Steve McClellan - Monday, November 4, 2024
According to the agency, a core focus for Akwue will be "operationalizi ...