- Freshpet Adds Empower To Agency Roster
Mediapsssst, Richard Whitman - Thursday, November 2, 2023
Cincinnati-based Empower joins Cage Point as another media agency serving the client ...
- WPP Names Pattison Global Chief People Officer
MAD, Steve McClellan - Wednesday, November 1, 2023
She succeeds Jennifer Remling, who is leaving to become chief people offic ...
- American Airlines Debuts 'Life Awaits' Campaign
MAD, Steve McClellan - Wednesday, November 1, 2023
The creative work is from AOR Walton Isaacson. EssenceMediaCom is doing t ...
- ANA Uses 'Theo's Story' To Launch Effort Combating Online Hate
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
The spot, created by Ogilvy, follows the story of an LGBTQ+ you ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- CBS Sells Out Super Bowl LVIII
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Media agency execs say the NFL has been resilient despite the we ...
- With A Focus On Culture, Moroch Adds Green As Executive Creative Director
MAD, Steve McClellan - Tuesday, October 31, 2023
Green is the former creative leader at culture agency Cashmere and boa ...
- USPS Launches Holiday Effort With Easter Eggs
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2023
The effort highlights the USPS's radically improved delivery network as part ...
- Microsoft Advertising, Media.Monks Independently Strengthen Presence In China
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Microsoft Advertising and Media.Monks in two separate announcements have strengthened positions ...
- Participation
MediaDailyNews, Joe Mandese - Wednesday, November 1, 2023
While I can't get any straight on-the-record facts about what Omnicom's "participatio ...
- Tough Year For GroupM As McDonald Prepares To Exit
Mediapsssst, Richard Whitman - Tuesday, October 31, 2023
GroupM has lost significant business this year in North America including Walgreen ...
- GroupM NA CEO McDonald Departing At Year's End
MAD, Steve McClellan - Monday, October 30, 2023
Mindshare Global CEO Adam Gerhart will serve as interim head of Grou ...
- OMD Widens Lead In RECMA's New Diagnostics Report
MAD, Steve McClellan - Monday, October 30, 2023
It's the sixth consecutive Diagnostics report over three years in which t ...
- Big Holding Groups Poised For Full-Year Growth Of 3% to 4%
Mediapsssst, Richard Whitman - Tuesday, October 31, 2023
That's according to Madison & Wall's Brian Wieser who did some calculatio ...
- Preston Spire Selects Kimble As CMO
People on the Move, Fern Siegel - Monday, October 30, 2023
Kimble will lead business development for the agency. ...
- Stagwell Sells Healthcare Agency To Accenture Song For $245 Millon
MAD, Steve McClellan - Friday, October 27, 2023
Stagwell CEO Mark Penn said the proceeds would be reinvested in digit ...
- Mazda Reaches 'Across The Chasm' With Purpose
Marketing Daily, Tanya Gazdik - Sunday, October 29, 2023
A brand is "every experience people have with that organization, what th ...
- Yelp Adopted AI - Then It Really Adopted AI
MediaDailyNews, Laurie Sullivan - Sunday, October 29, 2023
Yelp is benefiting from an advanced bidding system by advancing AI technolog ...
- Ascential Initiates Sale Of Hudson MX, Omnicom Participating
MediaDailyNews, Joe Mandese - Monday, October 30, 2023
As part of today's surprise announcement that Omnicom has acquired Ascential's Flywhe ...
- Kim Promoted To MRM's Global Chief Commerce Officer
People on the Move, Fern Siegel - Friday, October 27, 2023
Kim is credited with leading a 30% growth of the agency's commer ...
- Chabanne Appointed CEO GroupM France
People on the Move, Steve McClellan - Friday, October 27, 2023
GroupM has appointed Alexandra Chabanne CEO of its operation in France. She h ...
- House 337 Creates AI Guidelines For Advertising
MAD, Fern Siegel - Thursday, October 26, 2023
AI has altered the digital ad landscape - and the global sh ...
- WPP Cuts Full-Year Growth Outlook After Sluggish Q3 Performance
MAD, Steve McClellan - Thursday, October 26, 2023
Organic growth is now expected to be no more than 1%. T ...
- Boathouse Group Launches Social Impact Practice
MAD, Steve McClellan - Thursday, October 26, 2023
The company said it would leverage AI solutions to understand the soci ...
- Empower Taps Mindshare's Marshall For Dual President/Chief Growth Officer Role
MAD, Steve McClellan - Thursday, October 26, 2023
Marshall joined the agency from Mindshare last month. He is a 20-ye ...
- Chevrolet Reveals New Tagline
Marketing Daily, Tanya Gazdik - Friday, October 27, 2023
"Together let's drive" will replace "Find New Roads" starting with a campai ...
- Dentsu Forms Global Practices Structure, Taps Swayne For Media
MediaDailyNews, Joe Mandese - Friday, October 27, 2023
WIlliam Swayne, who began his career at Carat in 2000, will overs ...
- Cutwater Adds Su, Juul To Creative Lineup
People on the Move, Fern Siegel - Thursday, October 26, 2023
Cutwater has named Amy Su as creative director and Justin Juul ...
- Charm City Taps Spark As Creative Marketing AOR
Accounts on the Move, Fern Siegel - Wednesday, October 25, 2023
Spark will evolve Visit Baltimore's brand, which launched in 2020. ...
- Dentsu Promotes Andrade CEO EMEA Region
MAD, Steve McClellan - Wednesday, October 25, 2023
He succeeds Giulio Malegori who was recently upped to COO at pare ...