• by Fern Siegel , September 30, 2024

Greater Fort Lauderdale has selected Spark as its new ad agency of record to oversee creative brand development, media planning and buying and strategic marketing campaign services for Visit Lauderdale. 

The assignment is developing campaigns aimed at both domestic and international markets. The focus is reinforcing Greater Fort Lauderdale’s position as a must-visit destination across various platforms.

First work from Spark will appear in October.

Stacy Ritter, president-CEO of Visit Lauderdale, said: “We are confident that this partnership will bring fresh energy and ideas to our marketing efforts, helping us attract even more visitors to our beautiful region.”

Spark's client work includes Brand USA, Norwegian Cruise Lines, Visit Baltimore, Marriott International and Hilton Hotel & Resorts.