- Webster To Head Ogilvy's Global Tech Practice
People on the Move, Fern Siegel - Wednesday, March 13, 2024
David Webster was tapped to bolster the agency's value across the C-su ...
- Fissler Selects Sed As U.S. Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, March 12, 2024
The German cookware brand is expanding its presence in the U.S. wi ...
- Razorfish Creator Colab Focuses On Cultural Relevance For Brands
MAD, Fern Siegel - Tuesday, March 12, 2024
The Razorfish Creator Colab is developing made-for-platform content that focus on cultur ...
- Thompson Reuters Unveils First Brand Makeover In 16 Years
MAD, Steve McClellan - Tuesday, March 12, 2024
With help from Stagwell agency Code and Theory, the company's visual identit ...
- New York Agency L&C Names Moy Its First CEO
MAD, Steve McClellan - Tuesday, March 12, 2024
The agency was founded by creative veterans Gian Carlo Lanfranco and Rolan ...
- Canine DNA Company Embark Seeks To Connect With Dog Lovers
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2024
The effort, from AOR Boston-based Colossus, includes a 30-second spot featuring ...
- Kassan Out At MediaLink, Legal Actions Filed
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2024
The news is the latest in a series of high-profile developments involvi ...
- Hook Names New ECD, Chief AI Officer
People on the Move, Fern Siegel - Tuesday, March 12, 2024
Hook has added to its senior leadership, upping agency vets. ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Stagwell's Assembly Restructures NA, Taps Jennings As MD
MAD, Steve McClellan - Monday, March 11, 2024
The media agency has reorganized with a series of promotions and ...
- 5 Agencies Consolidate To Create Amp
MAD, Fern Siegel - Friday, March 8, 2024
AMP Agency, Upshot, Hatch, Genome and SmallTalk consolidated into a new integrat ...
- Anomaly Selects Jahan As Head Of Transformation, North America
People on the Move, Fern Siegel - Friday, March 8, 2024
Jahan will develop innovative solutions in digital experiences, content and organizational strat ...
- Monkey Shoulder Names Special London Global Creative Agency
Accounts on the Move, Fern Siegel - Thursday, March 7, 2024
Special's remit will include global strategy and creative development to grow t ...
- Havas Group Achieves 4.4% Growth For Full-Year 2023
MAD, Steve McClellan - Thursday, March 7, 2024
The Vivendi subsidiary had organic growth of 4.7% in the 4th quarte ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- Barkley And OKRP Merge To Form Indie Powerhouse
MAD, Steve McClellan - Wednesday, March 6, 2024
With more than 650 employees across five offices in Chicago, Kansas Cit ...
- Stagwell, The North Face Bring Rock Climbing To Sport Beach
Mediapsssst, Richard Whitman - Wednesday, March 6, 2024
Cannes Festival attendees will be able test their skills at the spor ...
- Robbins To Lead Clients Services For Ingredient
People on the Move, Fern Siegel - Wednesday, March 6, 2024
A longtime ad vet, Shane Robbins was previously was at Nerdery, ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M
Television News Daily, Wayne Friedman - Wednesday, March 6, 2024
AdTaxi found that 214 million U.S. adults consumed video content via streami ...
- MoPOP Names Iris As Activation-Engagement Agency To Elevate Brand
MAD, Fern Siegel - Tuesday, March 5, 2024
MoPOP highlights contemporary popular culture. Iris wants to ensure the museum maintai ...
- M&C Saatchi Auditor Fined For Role In Accounting Scandal
MAD, Steve McClellan - Tuesday, March 5, 2024
Among other flubs, KPMG let the agency improperly inflate its revenue ...
- Visit Dublin (Ohio) Invites 'Other Dublin' For A Visit
Marketing Daily, Tanya Gazdik - Tuesday, March 5, 2024
Paid social campaign delivered 192% more impressions and a 2x higher C ...
- Stagwell's Assembly Teams With Social App WeAre8
Mediapsssst, Richard Whitman - Tuesday, March 5, 2024
WeAre8 offers video advertising on an opt-in basis and pays viewers ...
- Jack Morton Conveys Brand Experiences Via Xara, New AI Tool
MAD, Fern Siegel - Monday, March 4, 2024
Xara is an AI-generated virtual intern that will explore and share insigh ...
- Accenture Buying Spree Includes Agencies In Australia, Germany and Singapore
MAD, Steve McClellan - Monday, March 4, 2024
Deals for the three agencies were all announced within the past wee ...
- Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor
MediaDailyNews, Joe Mandese - Tuesday, March 5, 2024
The Norwell, MA-based media shop is rolling out a new media data-manageme ...
- MediaPost Names Best In Auto Marketing For 2023
Drive Time, Tanya Gazdik - Monday, March 4, 2024
The Automotive Agency of the Year award goes to Carmichael Lynch, t ...
- Report: Digital Natives Aren't Digitally Exclusive
MAD, Steve McClellan - Friday, March 1, 2024
A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enj ...
- Genesis Launches 'Signature Event' Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 1, 2024
Creative from Innocean USA emphasizes simplicity and focuses on the product's signatu ...
- UK Green Activists Miffed That WPP's Read Is Now A CBE
Mediapsssst, Richard Whitman - Sunday, March 3, 2024
King Charles bestowed the honor on Read at the beginning of t ...