Stagwell’s Assembly has joined social platform WeAre8 as an official media partner.  

WeAre8 offers video advertising on an opt-in basis and pays viewers a small fee for each ad they watch.  

Viewers can keep the payments but also have the option of donating them to charities or climate change organizations. The group says that 60% of the media revenue booked is donated to worthy causes.  

Assembly has already placed campaigns from clients such as Amika and Lenovo.   

Seems like an easy way to give back. I might just try it. Of course, my contribution is not the point and wouldn’t add up to much. What the organizers are hoping for is scale. If 100 million people watched an ad a day, that would add up to, well, a lot.  

Viewers download the WeAre8 app to watch ads and interact with others on the app. It is the brainchild of Sue Fennessy who serves as CEO. The app was rolled out to the U.S. last year and also operates in the UK, Australia, and New Zealand.   

Fennessy was also the founder and former CEO of competitive ad tracker Standard Media Index, which was sold to private equity firm GTCR in 2022.   

Says Fennessy: “WeAre8 is built to be the antidote to the challenges that have arisen {on social media] in recent times - a community designed to value people and bring them together in a new social home that is not driven by divisive algorithms, where your time is valued, and advertising is a force for good.”