- 'How Dry I Am': New Theme Song For Younger Cohorts
CPG Insider, Steve Ellwanger - Friday, June 10, 2022
Conscientious drinking -- "dry dates," sampling low-alcohol brands and those with heal ...
- Absolut, Continuing To Mix It Up, Launches Front Yard Citrus Club
Marketing Daily, Les Luchter - Wednesday, June 8, 2022
Last summer, Absolut was encouraging pandemic-weary drinkers to mix responsibly with ea ...
- Hard Seltzers With Fruit Juice Hit The Campaign Trail
Marketing Daily, Les Luchter - Monday, June 6, 2022
Fruit Smash features an actual talking head turning a stale "Office Part ...
- Budweiser Celebrates Best Buds In Baseball And Beyond
Marketing Daily, Les Luchter - Monday, June 6, 2022
Budweiser fetes Adam Wainwright and Yadier Molina, pitcher-catcher duo of its hometo ...
- Kaley Cuoco Exits 'Flight Attendant,' Joins Smirnoff
Marketing Daily, Les Luchter - Thursday, June 2, 2022
Diageo's Smirnoff Red, White & Berry vodka announced that Cuoco had join ...
- Coors Light Takes On 'Unofficial' Summer Duties
Marketing Daily, Les Luchter - Thursday, June 2, 2022
Once self-designated as official beer of "drinking in the shower" and "bei ...
- 3 Cheers For Beers, Queers, Memorial Day
Marketing Daily, Les Luchter - Wednesday, May 25, 2022
Miller Lite has published a book, "Beers and Queer History," which tel ...
- Keystone, Busch Beers Court Rural America
Marketing Daily, Les Luchter - Tuesday, May 24, 2022
Keystone Light launched a :15 spot, "Bar Barn," in which a m ...
- Whisky Drinkers Transcend Stereotypes In The Glenlivet Campaign
Marketing Daily, Les Luchter - Tuesday, May 24, 2022
Google "whisky drinker" images, and you'll find lots of older whiter m ...
- Jose Cuervo To Launch User-Generated RTD Margarita
Marketing Daily, Les Luchter - Friday, May 20, 2022
RTD cocktails ranked as the top adult beverage drinkers anticipate buying mo ...
- For A 'Good Time,' Call Cantine Maschio's Prosecco
Out to Launch, Fern Siegel - Wednesday, May 18, 2022
The work positions the sparkling wine as making every day special. ...
- Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
Accounts on the Move, Fern Siegel - Tuesday, May 17, 2022
The Cincinnati agency's assignments focus on three ultra-premium tequilas. ...
- Edrington UK Appoints Wunderman Thompson As Global Digital Partner
Accounts on the Move, Fern Siegel - Friday, May 13, 2022
The new digital commerce strategy will launch in July. ...
- Bud Light Expands Texas-Specific Marketing
Marketing Daily, Les Luchter - Tuesday, May 10, 2022
A-B's first state-specific ad campaign centers on Texas, since one in eve ...
- Brands Mark Cinco De Mayo With Hard Seltzers, Tequilas, New Mixes
Marketing Daily, Les Luchter - Monday, May 2, 2022
Molson Coors/Coca-Cola's Topo Chico hard seltzer opens a pop-up Swap Shop tru ...
- Libby's Bubbled Wine Woos Women With Mom's Day Instagram Campaign
Marketing Daily, Les Luchter - Monday, May 2, 2022
"The sparkling wine category is predominantly supported by female consumers, and o ...
- New Campaign For Corona Refresca Debuts
Out to Launch, Steve McClellan - Thursday, April 28, 2022
Corona is out with a new campaign for its Corona Refresca ma ...
- Champagne Charlie Sails Into Heidsieck's 200th Birthday Celebration
Marketing Daily, Les Luchter - Tuesday, April 26, 2022
Heidsieck Champagne bottles are now on their way to New York v ...
- Can Anybody Win $15M In Bud Light's Perfect Draft Pick Contest?
Marketing Daily, Les Luchter - Monday, April 25, 2022
The odds of that actually happening seem about as likely as picki ...
- Boen Wine's New Virtual Assistant Supplants Terroir Gum
Marketing Daily, Les Luchter - Tuesday, April 19, 2022
Terroir Gum, which "tastes like dirt," was April Fool's prank, but A ...
- Scoperta Pushes Small Wineries To Younger Demos
Marketing Daily, Les Luchter - Monday, April 18, 2022
D2C wine marketplace launched its first marketing campaign -- featuring an ope ...
- Event Marketing As 'Hybrid World': Q&A With Heineken USA CMO
Marketing Daily, Les Luchter - Saturday, April 16, 2022
"Fans want an end-to-end experience, from the actual event itself to digit ...
- 'Good Day Sunshine': Happy 250th Birthday, Veuve Clicquot
Marketing Daily, Les Luchter - Wednesday, April 13, 2022
A cover of the classic Beatles song themes a new global campai ...
- Courteney Cox, Clos du Bois Fight Ageism In Alcohol Advertising
Marketing Daily, Les Luchter - Tuesday, April 12, 2022
First commercial directed by 57-year-old "Friends" star aims to combat an over-representati ...
- Anheuser-Busch Launches National Recycling League
Marketing Daily, Les Luchter - Tuesday, April 12, 2022
Each team has committed to reducing waste on game days through activiti ...
- Bacardi Heats Up 'Summer' With Cocktail Campaign
MAD, Fern Siegel - Tuesday, April 5, 2022
The creative, from BBDO, promotes new Bacardi real rum canned cocktails, Bacar ...
- Miller Lite Douses Watery Competitors With Snarky Campaign
Marketing Daily, Les Luchter - Tuesday, April 5, 2022
Non-Miller "Extremely Light Beer" is used like water, poured on the he ...
- A-B: Michelob Ultra Finds Joy With Top Athletes, Natty Vodka Parties It Up
Marketing Daily, Les Luchter - Monday, April 4, 2022
Michelob Ultra's"Joy is the Ultimate Trophy" campaign pairs that phrase with cropp ...
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
MAD, Fern Siegel - Friday, April 1, 2022
The new work will be parent company Fetzer Vineyards' largest marketing investme ...
- Slap-Happy Oscars Had At Least 1 Refined Moment: Premium Tequila Campaign Launch
Marketing Daily, Les Luchter - Friday, April 1, 2022
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komo ...