- Will Fruit Flies Sell (Or Repel) Sales For Reformulated Truly Hard Seltzer?
Marketing Daily, Steve Ellwanger - Wednesday, September 7, 2022
No. 2 hard seltzer brand bets that showing flies' attraction to i ...
- Non-Fungible Whisky: Johnnie Walker Releases NFT You Can Drink
MediaDailyNews, Colin Kirkland - Friday, September 2, 2022
The NFTs are stand-ins for an opportunity to buy future limited editio ...
- Johnnie Walker, Lilly Singh Push For Female Leadership
MAD, Fern Siegel - Tuesday, August 30, 2022
Johnnie Walker is committed to closing the gender cap in leadership wi ...
- Federal Government May Mandate Listing Ingredients On Wine Labels
Marketing Daily, Steve Ellwanger - Friday, August 26, 2022
Treasury Department report suggests "rules that protect consumers and public health whi ...
- Pabst Blue Ribbon Fills Michigan Hotel Rooms With Nostalgia
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Located in Michigan's Grand Traverse Motel, they're called The Arcade Room, T ...
- Constellation Tops Off Wine Buys, Reportedly Bails On Haus Aperitif Funding
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Constellation recently touted its ambition to be "the #1 player in fi ...
- D2C Wine Volume Declines As Prices Inch Higher
Marketing Daily, Steve Ellwanger - Friday, August 12, 2022
The overall drop in volume for all sizes of wineries is reflecti ...
- In Walkup To 30th Anniversary, Lagunitas Unleashes Dog Image Across Its Portfolio
Marketing Daily, Steve Ellwanger - Thursday, August 11, 2022
The dog will take on different looks depending on the product: ha ...
- Cincoro Tequila Positions Brand As Part Of 'Life Well Played'
MAD, Fern Siegel - Tuesday, August 9, 2022
"Life Well Played" positions Cincoro, translated as "five gold" in Spanish, ...
- Monster Will Debut 'The Beast Unleashed' Malt Beverage By Year's End
Marketing Daily, Steve Ellwanger - Tuesday, August 9, 2022
Containing 6% alcohol by volume, product will launch in the fourth quart ...
- Having Trimmed SKUs, Molson Coors Sees Beer, Seltzer Growth
Marketing Daily, Steve Ellwanger - Monday, August 8, 2022
"Real fruit that left the farm and has seen too much ...
- Gen Z And The Genial Vices
Marketing Daily, Todd Wasserman - Monday, August 8, 2022
One report from Berenberg Research found Gen-Zers drink 20% less than millennial ...
- Alcohol Beverage Trends Favor 'Better For You,' Ecommerce
CPG Insider, Steve Ellwanger - Friday, August 5, 2022
The better-for-you beverages include those with no and low-alcohol, lower calories a ...
- As Usher Describes Remy Martin Cognac, AI Generates Bottle Image
Marketing Daily, Steve Ellwanger - Wednesday, August 3, 2022
Ad aims to "find a harmony between what you see... and wh ...
- As Beer Lags, Anheuser-Busch Leans On Cutwater, Nutrl Premium Drinks
Marketing Daily, Steve Ellwanger - Tuesday, August 2, 2022
Launched in the United States last fall, Nutrl is a premium bra ...
- Naked Wines Blames 'Middleman' For High Retail Prices
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
As seen in the first major national campaign from D2C brand Nak ...
- Boston Beer Doubling Down On Taste Amid Hard Seltzer Decline
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
"We believe hard seltzers will remain an important beer industry segment ...
- Two Molson Coors Campaigns Get Juicy
Marketing Daily, Les Luchter - Tuesday, July 19, 2022
"It's getting juicy," declares Simply Spiked's first campaign ever, noting Coke's Simp ...
- Florida Panhandle Retailer Targets Vacationers Via OOH
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Campaign will run through Labor Day on 10 highway billboards, targeting "sur ...
- What's In The Sky(y)? Why, It's A 'Nope'-Themed Vodka Campaign
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Skyy, the film's "official spirit partner," says the movie will have "wi ...
- 2 Summery Brands Team Up To Give Away Pool Time
Marketing Daily, Les Luchter - Monday, July 11, 2022
High Noon, E&J Gallo's vodka-based hard seltzer brand, and Swimply, the "Airb ...
- Happy July 4th! Pernod Ricard Pushes U.S Whiskeys
Marketing Daily, Les Luchter - Friday, July 1, 2022
New American Whiskey Collective will produce and market Jefferson's, Smooth Ambler, Rabb ...
- Twisted Tea Marks 4th With Boston Twea Party
Marketing Daily, Les Luchter - Tuesday, June 28, 2022
The brand, owned by Boston Beer, decided to throw its own Bost ...
- Cowpokes Without Horses Plug RTD Spirit Ranch Rider
Marketing Daily, Les Luchter - Monday, June 27, 2022
Brand aims to "reflect a sense of joy," says co-founder. "The weird ...
- Reebok Beer? Harpoon Sneakers? Active Tie-In Goes Running
Marketing Daily, Les Luchter - Friday, June 24, 2022
Harpoon Brewery and Reebok, both based in Boston, have combined resources ...
- Simply Spiked, Refrshr Add Punch To Lemonade Season
Marketing Daily, Les Luchter - Wednesday, June 22, 2022
Simply Spiked Lemonade is an offshoot of Coke's Simply, which is simp ...
- Magic Hour, Sun Vacation: Spirit Brands Celebrate Solstice Creatively
Marketing Daily, Les Luchter - Monday, June 20, 2022
Reyka is sending $100 to 50 people via CashApp for winners ...
- Jack And Coke Marks Soft Drink Giant's Latest Alcoholic Entry
Marketing Daily, Les Luchter - Monday, June 13, 2022
The RTD beverage, which combines Coke with Brown-Forman's Jack Daniel's Tennessee Whiske ...
- Folks 'Freak Out Responsibly' For Hard Mtn Dew
Marketing Daily, Les Luchter - Monday, June 13, 2022
Folks are going to great lengths to get their hands on Ha ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...