Tag results for "analytics"
- Impact Radius Acquires Forensiq, Offers System With Built-In Fraud DetectionAiming to close the gap between ad tech and martech, Impact Radiu ...
- Google Analytics Begins Breaking Out IOS Traffic By Model Marketing Land reports that if you’re a Google Analytics user and you&rsquo ...
- Is Big Data Right? If So, France Will Win Euro 2016 And England Hearts Will Be Broken, Again!Big Data suggests good news for Nike and La Poste as Fran ...
- Meddling With ModelsRecently a media buyer asked me, in the course of a presentatio ...
- The State Of The Ad Biz: A Mess Of Our Own MakingWriting on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- Tenjin Raises $2.5 Million, Slated For Expansion and DevelopmentTenjin combines attribution, analytics and data aggregation to help simplify mobile marketin ...
- Study Finds Limitations In Traditional Analytics Tools, Suggests Self-Serve ApproachA new study conducted by Metamarkets finds that despite the growth ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, MindsetMarketters need to adopt a programmatic marketing approach to take advantage ...
- Tru Optik Taps Scott As CROLooking to boost its TV-media executive ranks, Tru Optik, audience measurement a ...
- GfK Taps Lindner To Run MRIMarketing and media research industry veteran Gregg Lindner has joined GfK ...
- Branded Content To Replace AdvertisingWith ad blocking increasing in popularity, especially among the younger generation, Mic.c ...
- Google Redesigns AdWords For Mobile-First Campaigns, Adds Programmatic Ad FeaturesGoogle unveiled Tuesday its vision for AdWords and Analytics -- completely rebui ...
- Google Lets Marketers Group Sites, Apps To Aggregate DataGoogle made it easier to group multiple properties within the Google Sear ...
- Optimatic Media Partners With Moat To Measure Viewability Across Its PlatformOptimatic Media, a global video technology platform connecting brands to engaged audience ...
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase DataAs part of its "datafront" event later today, Viacom will announce ...
- 'Seattle Times' CTO Treats Publication Like Tech Company 'ST' understands that through technology, we are becoming more of a digit ...
- Walmart's Mathur Joins WPP's Essence As Analytics HeadWPP digital agency Essence has appointed Anant Mathur to serve as i ...
- Intalytics Partners With Cuebiq, Merges Retailer Real Estate And Mobile DataCuebiq, a location intelligence company, announced a data partnership with Intalytics, ...
- Clear Channel Faces New Questions Over 'Spying Billboards'"Clear Channel Outdoor has tens of thousands of mobile and digital billboar ...
- Adobe Sets Triggers For Programmatic MessagesAdobe will release a remarketing tool Thursday that automatically triggers an emai ...
- Using Data In Predictive Analytics Helps B2Bs Throughout The FunnelB2B brands have so much data in their arsenals but they ne ...
- Google Analytics Rolls With Redesigned AppSince data is quickly becoming one of the more important pieces ...
- Lotame Looks To Local TV For DataLotame CEO Andy Monfried tells AdExchanger the company has a big advanta ...
- Microsoft's Azure Media AnalyticsTo Be Unveiled At NABAt NAB, Microsoft will unveil Azure Media Analytics, a platform of modul ...
- Nielsen Marketing Cloud Enhances Data, Analytics For Media PlanningNielsen is starting up a cloud-based tool for marketers to manage the ...
- Zuora, Time Inc. Partner To Provide End-to-End Subscription SolutionZuora Inc., the provider of subscription services for publishers like 'The Guardian ...
- NYMag Publisher Taps Taboola For Data And RevenueAdExchanger reports on New York Media's search for partners that will enab ...
- Facebook Has NO Shortage Of Young UsersA new comScore report shows the percentage of 18- to 34-year-old Internet use ...
- Cablevision Media, FourthWall Team For Data AnalyticsCablevision Media Sales will expand the reach of its data analytics too ...
- Police Calculate Threat Levels Based On Social MediaPolice departments around the country are using high-powered analytics software to co ...
