Tag results for "analytics"
- B2B Executives Use Marketing Analytics To Boost The Bottom Line More B2B marketers are using marketing analytics to improve return on investme ...
- Parse.ly Launches Data Pipeline For Real-Time AnalyticsThere's been a lot of news lately about data management plaforms (DMP ...
- Facebook Unveils Enhanced Video Metrics, Promising Publishers Deeper Audience DiveAiming to draw more premium video to its platform, "Facebook is givi ...
- Cincopa Releases Data Heatmaps For Video MarketingCincopa released a new data visualization tool Tuesday that tracks customer engageme ...
- Goodway Group Appoints John Merryman CTO In A Newly Created RoleProgrammatic media services firm Goodway Group on Tuesday announced it named Jo ...
- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart MoveAd-tech executives say Dentsu Aegis' move to take a majority stake ...
- Dentsu To Buy Majority Stake In Data Marketing Firm MerkleDentsu Inc.’s Dentsu Aegis Network has agreed to acquire a majority sta ...
- 'Forbes' Teams With Oracle Marketing Cloud To Increase Ad RevenueOracle's data analytics will allow Forbes to work with ad partners ...
- Zeta Interactive Acquires Acxiom Impact, Strengthens Cloud, CRM, Email Marketing Zeta Interactive, the data-driven marketing company founded by John Sculley and Dav ...
- AppNexus Launches PreBid Enterprise Exchange Management SystemAiming to expand its focus on header bidding, AppNexus on Thursday announc ...
- Contently Launches Document Analytics For Tracking Downloadable Content Contently, a content marketing company, released a measuring tool Wednesday that trac ...
- Nuance Acquires TouchCommerce For $215 MillionNuance Communications said Thursday it has signed an agreement to acquire TouchCommer ...
- Google Introduces Cloud Natural Language, Speech APIsGoogle has announced that two Cloud Machine Learning APIs are entering beta: Cloud Natur ...
- Most Businesses See Data As Main IoT Benefit, Eye Security ChallengesFifty-six percent of businesses say Big Data analytics is the main i ...
- A Closer Look At The State Of Predictive AnalyticsThe use of predictive analytics, which helps marketers use customer data ...
- Datorama Incorporates Slack: Enables Real-Time Data Visualization, CollaborationDatorama, a New York-based startup that has been helping agencies and bran ...
- Wal-Mart's Venkat Achanta Joins Neustar As Chief Data And Analytics OfficerWal-Mart Store Inc.’s data chief is leaving the retailer to join Neuste ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- Don't Fear Sampling in Google AnalyticsTom Capper describes a guide to sampling statistical data when it's n ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play ModelGameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- Neustar Names Venkat Achanta Chief Data And Analytics OfficerNeustar, a provider of real-time data services, said it appointed Venkat Achan ...
- Adams + Fairway, AdMobilize Partner On Real-Time Vehicle Data For Out-Of-Home AdvertisingAdams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announc ...
- Localytics Integrates With Oracle For Omnichannel MarketingThe mobile engagement and analytics platform has announced the launch of ...
- The Benefits Of Auomated BuyingWhile there are a baffling array of tactics when it comes ...
- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
- Cloud Analytics Provider Keen IO Delivers Real-Time Native AnalyticsCloud analytics Platform Keen IO 's new Native Analytics tool enables custome ...
- Nielsen Acquires Repucom, Expands Sports AnalyticsNielsen has acquired sports measurement company Repucom. Nielsen says the purchase expan ...
- Conde Nast Launches Spire For Consumer Purchase Insights, TargetingHigh-end magazine publisher Conde Nast has joined forces with 1010data, a da ...
- Collective Closes $34M Funding Round With Ad-Tech Reporting Solution Collective, a data-driven programmatic ad-tech firm, announced that it closed a $ ...
