Nuance Communications said Thursday it has signed an agreement to acquire TouchCommerce for $215 million in a combination of cash and stock to strengthen customer services for enterprise companies. The Board of Directors at both companies have approved the transaction, which should close by the end of Nuance’s 2016 fiscal year, Sept. 30.
TouchCommerce is known for its Web chat technology and self-service customer cloud platforms. The addition of TouchCommerce aims to help accelerate Nuance’s Enterprise business and expand its customer care solutions with a range of digital offerings, including live chat, customer analytics and the ability to personalize services.
Marina Kalika, senior director of product marketing at TouchCommerce, told Search Marketing Daily, that TouchCommerce leverages the virtual assistant technology from Nuance Communications for the new product.