- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
- P&G's Always Teams With Thrive Global To Launch Period-Tracking App
Marketing Daily, Les Luchter - Wednesday, August 18, 2021
Always will also donate up to 1 million pads to Feeding Ameri ...
- Charter, Roku End Long Spectrum TV App Standoff
Digital News Daily, Karlene Lukovitz - Wednesday, August 18, 2021
But Roku's nearly four-month standoff with Google, blocking any new installations ...
- App Store Law Would Give Publishers More Flexibility
Publishing Insider, - Friday, August 13, 2021
A new bill would prevent big tech companies from forcing app publishe ...
- Google Bans Tracking Tool That Sold Location Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google has banned SafeGraph -- a company that sold Android users' locati ...
- CTV Commands A 35% Share Of Q2 Video Ad Impressions
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
Connected TV is the best platform for completion of advertising, with ...
- Bill Would Require Google, Apple To Allow App 'Sideloading,' Outside Payment Systems
Digital News Daily, Wendy Davis - Wednesday, August 11, 2021
The bill could reshape the mobile app marketplace by imposing new restrictio ...
- HBO, Max To Exit Amazon Prime Video Channels In Q3
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
AT&T has specified a time frame for shifting Amazon Prime Video acce ...
- Match Unveils New Brand Platform 'Adults Date Better'
MAD, Amy Corr - Tuesday, August 10, 2021
The new platform is based on research conducted by Mojo Supermarket, whe ...
- Ready Or Not, COVID-19 Variants Create Hybrid Early Holiday Shopping Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
This holiday season, like last year, is sure to look different wi ...
- Hinge, OkCupid Target LGBTQIA+ Singles And Beyond
Marketing Daily, Les Luchter - Thursday, August 5, 2021
OkCupid is embracing just about everyone -- nonbinaries, pansexuals, nonmonogamists and submissiv ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Performance Marketing Insider, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- LG Smart TVs To Carry HBO Max In U.S.
TV Watch, Fern Siegel - Wednesday, August 4, 2021
The new deal with LG will give the streamer an additional view ...
- Snapping Up The Apps: What People Want, And How They're Using Them
Email Insider, Ray Schultz - Monday, August 2, 2021
Most people feel apps have become a critical part of their live ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent o ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive Media
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
The Children's Advertising Review Unit has updated its children's ad guidelines ...
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To Minors
Digital News Daily, Wendy Davis - Tuesday, July 27, 2021
Facebook plans to prohibit advertisers from targeting ads to users under ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft Teams
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
The deal, which is likely to close in first-half 2022, gives publishe ...
- Mobile Time: App Use Rises As Much As 45% In 2 Years
Performance Marketing Insider, Laurie Sullivan - Friday, July 16, 2021
Brazil tops the list for time spent in apps, which leapt 3 ...
- SparkPost's Inbox Tracker Now Offered On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Tuesday, July 13, 2021
Inbox Tracker provides analytics on email deliverability. This data can be access ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77 ...
- Sailthru Forms Integration With Segment To Tie Email, Other Channels To A Single User
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
Marketers can also combine mobile data with email engagement, the company s ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, July 7, 2021
"Although we recognize that advertising is an important source of revenue f ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App Annie
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
Consumers spent $34 billion worldwide in Q2 2021 on mobile apps ...
- New Tool Allows Teams To Share Email Inboxes
Email Marketing Daily, Ray Schultz - Friday, July 2, 2021
The new Spark app feature prevents the confusion that can occur wh ...
- Domino's Website Violated Americans With Disabilities Act, Judge Finds
Digital News Daily, Wendy Davis - Wednesday, June 30, 2021
The pizza chain Domino's violated the federal Americans with Disabilities Act a ...
- Peacock Is Finally On Amazon Fire TV
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
The long-delayed deal with Amazon also includes support for NBCU's network ap ...
- Apple Search Ads Expand To Mainland China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Apple launched search ads in the U.S. about five years ago. Th ...
- Apple Says Tight Control Over Apps Boosts Security And Privacy
Digital News Daily, Wendy Davis - Wednesday, June 23, 2021
Apple, which famously doesn't allow sideloading, says in its new report th ...
- AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social Control
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Experts say there's a lot at stake, and are concerned that ...