- Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
The percentage of Americans who report they are spending more time wi ...
- Health Apps Must Notify Consumers About Unauthorized Disclosures, FTC Says
Digital News Daily, Wendy Davis - Wednesday, September 15, 2021
Apps "are routinely caught playing fast and loose with user data, leavi ...
- Facebook Unveils New Conversational Ad Formats, Aimed At Small Businesses
MediaDailyNews, Colin Kirkland - Thursday, September 16, 2021
A business can choose any of the company's messaging platforms and Facebo ...
- SmartNews' $2 Billion Valuation Reflects Tech Stance
Publishing Insider, - Thursday, September 16, 2021
SmartNews differentiates its platform by personalizing the experience for the reader bas ...
- Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knock ...
- Apple Must Allow Developers To Point Consumers To Outside Payment Options
Digital News Daily, Wendy Davis - Friday, September 10, 2021
A federal judge on Friday ordered Apple to allow developers to dire ...
- Parent Goes Through Puberty in Ad for Life 360
MAD, Todd Wasserman - Thursday, September 9, 2021
In the ad, from Wunderman Thompson, teen calls Mom in for ...
- Facebook, Ray-Ban Create Smart Glasses - But Will Consumers Buy Them?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
The smart glasses can capture pictures and short videos, make calls a ...
- FTC Unseals Allegations Against Facebook, Including Monthly User Data
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
The FTC on Wednesday unsealed a host of previously secret material involvi ...
- 'USA Today' Launches Digital Sports Experience In Local Markets
Publishers Daily, Ray Schultz - Wednesday, September 8, 2021
USA Today Sports+ will allow subscribers to customize their hometown sports experie ...
- Google To Enable Calls Via The Gmail App
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
Co-workers can hold ad-hoc conversations through Gmail, using the Google Meet capabil ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- New Headspace Campaign Targets The Delta Blues
D2C Insider, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has chang ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Microsoft Start Feeds Publishers' Digital Content To Readers
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 7, 2021
The news feed connects behavior as consumers jump from one device ...
- 'Too Cute': Baileys, Bumble, Hello Sunshine Launch Rom-Com Shorts
Marketing Daily, Les Luchter - Thursday, September 2, 2021
Three rom-com short films, each inspired by real stories from Bumble's "Me ...
- MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage
MediaDailyNews, Joe Mandese - Friday, September 3, 2021
The final version provides additional detail related to its consideration of "continuo ...
- WhatsApp Fined $266M By Ireland Data Privacy Regulator Over Data Shared With Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
WhatsApp was fined a record $266 million following an inquiry into i ...
- Despite Better Than Expected Tracking Opt-In Rates, iOS Continues To Lose Share To Android
Mobile Insider, Joe Mandese - Thursday, September 2, 2021
Three months into Apple's enforcement of its App Tracking Transparency (ATT) framewor ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Apple And Google Must Let App Developers Use Other Payment Systems In South Korea
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
The bill will require Apple and Google to allow competing payment syste ...
- ESP Cordial Now Offers Platform Through Amazon's AWS Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, August 31, 2021
The marketing platform can help brands send email and other messages, t ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
Netflix has launched two games in Poland -- the first offerings ...
- TikTok Tests Longer Video, More Options For Advertisers
Digital News Daily, Colin Kirkland - Thursday, August 26, 2021
TikTok, which dominates short-form video, now plans to compete with long-form medi ...
- Apple Settles Antitrust Battle, Will Pay $100 Million And Revise App Store Policies
Digital News Daily, Wendy Davis - Thursday, August 26, 2021
Apple has settled an antitrust lawsuit claiming it abused its market pow ...
- Apple Offers News Publishers A Commission Break... If They Join New Partner Program
Digital News Daily, Karlene Lukovitz - Friday, August 27, 2021
Larger publishers can now qualify for a 15%, instead of 30%, f ...
- Dating App Makes Out: Zoosk Monetizes Emails With Advertising
Email Marketing Daily, Ray Schultz - Thursday, August 26, 2021
The app drives revenue by increasing ad sizes for its email inventor ...
- 'The Washington Post' Is Expanding Its TikTok Team, App Reaches 1M Followers
Publishers Daily, Ray Schultz - Tuesday, August 24, 2021
The 'Post' will add an associate producer and a community editor f ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...
- Google And New Mexico Reach Settlement Over Children's Privacy
Digital News Daily, Wendy Davis - Monday, August 23, 2021
If finalized, the deal will resolve claims that AdMob facilitated tracking f ...