- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- Titan Forms Strategic Email Alliance With GMO Internet
Email Marketing Daily, Ray Schultz - Wednesday, June 14, 2023
The partnership will facilitate email marketing by small businesses in Asia a ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
MediaDailyNews, Joe Mandese - Friday, April 14, 2023
The findings, based on a study of 3,000 consumers in Japan, sho ...
- 70.3% Of Dentsu Survey Respondents Unaware Of Web3
Performance Marketing Insider, Laurie Sullivan - Friday, April 14, 2023
Awareness of Web3 is highest among males between the ages of ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase
Television News Daily, Wayne Friedman - Thursday, April 13, 2023
Although Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Should Marketers Consider ByteDance's Instagram-Like App Lemon8?
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
ByteDance is planning a global marketing push for the launch of Lemon ...
- Alibaba Splits Into 6 Groups - Will Google Follow?
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 29, 2023
Alibaba, one of China's largest ecommerce companies, this week announced plans ...
- House Speaker Endorses TikTok Ban
Digital News Daily, Wendy Davis - Monday, March 27, 2023
"It's very concerning that the CEO of TikTok can't be honest a ...
- App Happy: Consumers Are Using Them More To Shop, Follow Loyalty Programs
Email Insider, Ray Schultz - Tuesday, March 28, 2023
Most retail app activities have seen an increase this year, Airship repo ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
Netflix will reach 10 million ad-supported subscribers globally by the end ...
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 Restrictions
MediaDailyNews, Joe Mandese - Monday, March 13, 2023
Ad spending by Chinese marketers in the U.S. and other overseas marke ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- House Committee Advances Bill To Ban TikTok
Digital News Daily, Wendy Davis - Thursday, March 2, 2023
"If it's too dangerous to be on our phones, it's also t ...
- MonetizeMore Acquires Ad-Tech Platform Advanced Ads
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Omnicom Reports 9.4% Growth For Full-Year 2022
MAD, Steve McClellan - Tuesday, February 7, 2023
Omnicom reported 7.2% organic revenue growth for the fourth quarter. The curre ...
- China's Baidu To Launch ChatGPT-Style AI Technology, Merge Into Search Engine
Data & Programmatic Insider, Laurie Sullivan - Monday, January 30, 2023
The technology -- an AI chatbot service -- will launch as ...
- Run Rabbit Run: What One Analyst In China Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
Alaris Consulting Group in Shanghai published a report Sunday predicting trends a ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Fewer Data Breaches Occurred Last Year, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 18, 2023
The U.S. dropped from first place in leaked accounts in 2021 ...
- Higher-Education Marketers Lose $94.6M In Annual Ad Spend To Invalid Paid Clicks
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 10, 2023
CHEQ examined the prevalence of fraud in higher-education marketing and found o ...
- Xinapse, South Korean Firm, Is Entering U.S. Publishing Market
Publishers Daily, Ray Schultz - Monday, December 26, 2022
Xinapse, a South Korean AI startup, is planning to enter the U.S. publishing market and debut HyperReal Voic ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack Strategy
Email Insider, Ray Schultz - Wednesday, December 14, 2022
Only 12% of senior management is viewed as highly strategic and effecti ...
- Innocean Retains Havas Media Following Global Review Covering Hyundai Brands
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2022
The new assignment covers the Hyundai, Kia and Genesis brands and follo ...
- Samsung Partners With Qualcomm For Snapdragon Esports League
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Samsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- Art Of The Possible Named Creative Agency For Bibigo Snacks
Accounts on the Move, Fern Siegel - Tuesday, November 22, 2022
The brand is prepping for a European launch and will target Asi ...
- Baidu Benefits From Online Advertising Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Despite continued lockdowns due to COVID-19, China's largest search engine Baidu report ...