- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers ...
- Podcast Wars: Spotify To Launch Subs, Forgo Taking A Cut
Digital News Daily, Karlene Lukovitz - Monday, April 26, 2021
Spotify is hoping to be podcasters' choice over Apple, and achieve listen ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Social media is the most difficult medium overall for persons with disabiliti ...
- Clubhouse Ready For Marketing Sonic Boom
Marketing Insider, Brenda Martinez - Friday, April 16, 2021
How can brands cut through the new noise of Clubhouse? ...
- Spotify Should Ditch 'Dangerous' Voice Recognition Technology, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
The digital rights group Access Now is asking Spotify to promise ...
- B2B Audio, Video Content Platform Raises $7 Million
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
Casted will use the Series A funding to add staff and purs ...
- Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising
Mobile Insider, Joe Mandese - Thursday, April 1, 2021
So an increasing share of audio ad spending will be attributed ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sport ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will all ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served ...
- Pedigree Taps Into Clubhouse Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Pedigree partnered with Clubhouse moderators to welcome 20 adoptable dogs into the ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias cha ...
- Twitter's Clubhouse Rival, Spaces, Goes For Reach, Aims To Open Up Hosting By April
Digital News Daily, Karlene Lukovitz - Thursday, March 11, 2021
By opening up hosting to all Twitter users, Spaces could achieve rea ...
- a360 Media, Vurbl Form Ad Partnership To Monetize Podcasts
Publishers Daily, Ray Schultz - Thursday, February 25, 2021
Vurbl will stream embedded snippets, promos and playlists of a360 podcasts acro ...
- Spotify To Create Audio Ad Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 23, 2021
Development remains in the early stages, but when complete, the Spotify Audien ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
The integration will enable advanced audience targeting of audio audiences across connect ...
- What Ford's Partnership With Google Means
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Goog ...
- U.S. Adults Added Hour Of Digital Media Consumption In 2020, Video Up 27 Minutes
Video Insider, Karlene Lukovitz - Tuesday, January 26, 2021
Average video time now exceeds two minutes, and total digital media ti ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audienc ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media ...
- AI Synthesizes Content For Entertainment Into Multiple Languages -- Advertising, Live Sports To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Deepdub will announce the launch Wednesday of a platform aimed at revolutionizi ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wycl ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- Nielsen 'Adjusts' Radio Ratings For Bluetooth Headphones, One-Time Fix Boosts Estimates About 4%
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
The good news for the radio industry is that Nielsen just report ...
- SiriusXM Gains 169,000 Subs In Q3; Net Income Up 11%, Despite Ad Decline
Digital News Daily, Karlene Lukovitz - Monday, October 26, 2020
The audio service's ad revenue declined 23.5%, but subscriber revenue rose 26. ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into t ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
MediaDailyNews, Joe Mandese - Friday, September 25, 2020
In an unusual collaboration, Publicis Media's Spark Foundry has turned to ...