- Small Businesses Can Use Automated Custom Objects With New Data Service
Email Marketing Daily, Ray Schultz - Monday, October 4, 2021
ActiveCampaign touts hundreds of integrations, including those with Salesforce and Zendesk. ...
- Elm Street Technology Acquires OutboundEngine To Serve Real Estate Industry
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
Elm Street's Elevate helps companies conduct email, web, text and SEO campaign ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'
RTBlog, Joe Mandese - Monday, September 27, 2021
The kind that may not necessarily go down the elevator at nigh ...
- The Financial Force Of Email Marketing Software
Around the Net in Email, Ray Schultz - Thursday, September 16, 2021
Email automation not only serves as a marketing capability, it also driv ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Sma ...
- What A Way To B2B: Business Marketers Excel At Automation
Email Insider, Ray Schultz - Tuesday, September 14, 2021
B2B brands are at least slightly better at implementing marketing automation, Ascen ...
- Boostr Unveils New Reporting Tool For Publishers To Automate Tasks
Publishers Daily, Ray Schultz - Thursday, September 9, 2021
Multidimensional reporting allows media companies to track revenue by line item, a ...
- Automation Angst: Brands Face Hurdles In Using Tools To Their Full Potential
Email Insider, Ray Schultz - Wednesday, September 8, 2021
Despite challenges, most firms still say they are successfully deploying marketing automatio ...
- Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability a ...
- An Apple A Day Keeps Email Away: Senders Are About To Lose Their Main Metric
Email Insider, Ray Schultz - Monday, August 23, 2021
Email marketers will have to replace the open rate, thanks to Appl ...
- Consumers Will Jump Ship Over Bad Customer Service, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The State of Digital Customer Experience Report found 40% of consumers a ...
- Sendlane Partners With ClickBank To Support Affiliate Marketers
Email Marketing Daily, Ray Schultz - Friday, August 13, 2021
The two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the compani ...
- SMS For SMBs: Keap Offers Automated Texting Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 10, 2021
Keap offers a broadcast tool with built-in compliance. The company claims th ...
- Microsoft Ads Adds Target Impression Share Bidding Option
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Microsoft is adding a Target Impression Share option to its suite ...
- Salesforce To Acquire RPA, Automation Firm Servicetrace
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The RPA provider will become part of MuleSoft, another Salesforce company. ...
- Act-On Software Names Gregg Ames And Syed Ahmed To Senior Roles
Email Marketing Daily, Ray Schultz - Thursday, July 29, 2021
The company is in growth mode following a recent infusion of $ ...
- Emplifi Debuts Email Virtual Assistant, Tool For Handling Customer Requests
Email Marketing Daily, Ray Schultz - Tuesday, July 27, 2021
The firm also has added support for WhatsApp and Google Business Messag ...
- Automation Platform Sendlane Raises $20 Million In Funding
Around the Net in Email, Ray Schultz - Friday, July 23, 2021
Sendlane, a multichannel automation platform started in 2018, has raised $20 milli ...
- A Guide To Using Email Automation
Around the Net in Email, Ray Schultz - Tuesday, July 20, 2021
Email automation tools can help you automatically send the right email ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues a ...
- Yandex, Grubhub Partner To Launch Self-Driving Delivery On U.S. College Campuses
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 6, 2021
The service will come to select college campuses in the fall. Driverle ...
- Five Positive Email Marketing Trends
Around the Net in Email, Ray Schultz - Thursday, July 1, 2021
Prudent firms should be exploiting email marketing to boost revenue and bra ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Darshan Kantak, VP product management for Google Ads and Search, has ...
- How Digital Evolution Is Driving Demand For Search Intelligence
Search & Performance Marketing Daily, Jim Yu - Tuesday, June 29, 2021
The pursuit of clean, useful, meaningful data to drive smarter optimizations h ...
- A Guide To Marketing Automation
Around the Net in Email, Ray Schultz - Friday, June 25, 2021
Marketing automation has become an essential tool. But how do you ma ...
- AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social Control
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Experts say there's a lot at stake, and are concerned that ...
- Nylas Raises $120 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Friday, June 18, 2021
The API firm provides email and work automation tools for developers. ...
- Wunderkind And Klaviyo Team Up On Triggered Ecommerce Emails
Email Marketing Daily, Ray Schultz - Wednesday, June 16, 2021
Performance marketing company Wunderkind says the integration with data and marketing automati ...
- Brands Can Boost Conversions With A Marketing Automation Audit
Around the Net in Email, Ray Schultz - Friday, June 4, 2021
Brands facing conversion challenges should conduct a marketing automation audit. This ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and T ...