- SailPoint Technologies Enhances Identity Platform
Digital News Daily, Ray Schultz - Tuesday, March 2, 2021
Developers can now customize and automate functions to enhance company security, identi ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Performance Marketing Insider, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliv ...
- Microsoft Ads Replaces Manual CPC Bidding - What Advertisers Need To Know
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 9, 2021
Microsoft's new approach to bidding will roll out between March and Apr ...
- Email Automation Can Help You In B2B
Around the Net in Email, Ray Schultz - Monday, February 8, 2021
Email automation plays a key role in B2B lead generation. But markete ...
- Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
Email Insider, Ray Schultz - Friday, February 5, 2021
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...
- What Ford's Partnership With Google Means
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Goog ...
- A Guide To Email Automation
Around the Net in Email, Ray Schultz - Tuesday, February 2, 2021
Email automation cab help brands send timely, relevant emails. But firms mu ...
- Xaxis North America President Talks About Brand Safety
Data & Programmatic Insider, Laurie Sullivan - Monday, January 25, 2021
More than ever, brands must take online measures to protect their ima ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth a ...
- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring a ...
- Instinct Vs. Data -- What Marketers Choose To Use
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Mond ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- How To Send Automated Email Sequences
Around the Net in Email, Ray Schultz - Tuesday, January 12, 2021
Automated email sequences are usually sent after a customer takes an actio ...
- FreeWheel, Tegna Extend Automated Transactions Partnership
Digital News Daily, Karlene Lukovitz - Friday, January 8, 2021
Tegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Stra ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
- Cofense Adds Auto Quarantine To Its Email Security Suite
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
Cofense claims it is reducing the time that security analysts must spe ...
- Automated Emails Drove 27% Of Online Orders In November: Study
Email Marketing Daily, Ray Schultz - Friday, December 18, 2020
Almost half of automated email orders occurred during the Cyber Ten Perio ...
- New TV Ad Advocacy Group Forms, Counts Local TV Execs As Members
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
The Media Ad Sales Council is being formed by Matrix, whose Monar ...
- Delivra And Episerver Team Up To Offer Personalized Marketing Capabilities Across Channels
Email Marketing Daily, Ray Schultz - Tuesday, December 15, 2020
Brands can create personalized campaigns using a simpler process, the companies cl ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springb ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email simil ...
- Driving ROI With Tactile Marketing Automation
Around the Net In Digital, Ray Schultz - Friday, December 4, 2020
Automation can get you only so far: Customers crave intimacy. The soluti ...
- ActiveCampaign Names Dutta Satadip As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Satadip, the first to hold this title at ActiveCampaign, has worked ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Mediaocean Automates Local TV Pre-, Post-Buys
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TV
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Data and analytics company Tatari is starting up an automated next-day metr ...
- Google Says Its Ads Are Not Based On Personal Gmail Data, Rolls Out Email Privacy Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google wants to make it perfectly clear it does not use person ...
- Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Marketers don't fully understand technology's role in driving business and media goal ...