- GM Talks Deal With Peugeot's Parent For Opel
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 15, 2017
After years of heavy maintenance and repair bills, General Motors is looki ...
- TEN Taps Tubular For Video Data, Content Strategy
Publishers Daily, Erik Sass - Tuesday, February 14, 2017
TEN will incorporate the video intelligence provided by Tubular Labs into i ...
- Mazda Aims To Convey Its Maturity, Quality
Marketing Daily, Tanya Gazdik - Tuesday, February 14, 2017
"I just need a small portion of the people who really ca ...
- What People Would Do While In A Self-Driving Car
Connected Thinking, Chuck Martin - Sunday, February 12, 2017
One of the promises of self-driving cars is the potential of n ...
- Nissan Realigns Omnicom Agency Structure
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
"As marketing changes and evolves, we need more integrated people and data-driv ...
- Nissan Expands 'Midnight' Editions, Adds Pickup
Marketing Daily, Tanya Gazdik - Sunday, February 12, 2017
CHICAGO - The automaker will market the editions via digital assets ...
- Ford Invests $1B In Argo AI Startup Founded By Google, Uber Engineers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2017
The deal, framed by Ford as more of an "investment" rather th ...
- Chrysler Partners With BraunAbility, Canine Companions For Independence
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
There are several more "phases" to the promotion which will be announc ...
- Lexus Returns To Fashion Week
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
Lexus will provide a fleet of vehicles for designers, models, editors, retaile ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, February 10, 2017
Kia Motor's YouTube commercial, "Hero's Journey," which features Melissa McCarthy driving t ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- Windy City Promises No Shortage Of Vehicle Reveals
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2017
It is consistently one of the nation's largest auto shows in ter ...
- Automakers Need To Consider Female Customers More Thoughtfully
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2017
Women want to feel like the person they are purchasing from deserv ...
- Lincoln Features Bluesman In Grammys Spot
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2017
"Cord" will take over the YouTube desktop site on Feb.10 and ...
- Ford Unveils Expedition Via Facebook Live
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2017
"A big part of our marketing will be going after that fami ...
- Windy City Promises No Shortage Of Vehicle Reveals
Marketing: Automotive, Tanya Gazdik - Wednesday, February 8, 2017
It is consistently one of the nation's largest auto shows in ter ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 8, 2017
Hyundai saw a spectacular jump to the #2 spot of the leaderboar ...
- Volvo Cars Partners With Tablet Hotels For Luxury Lodge
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2017
The lodge is part of a bigger campaign promoting work-life balance. T ...
- Lexus, Kia, Alfa Romeo Big Auto Winners In Super Bowl
Marketing Daily, Tanya Gazdik - Monday, February 6, 2017
"Using the Super Bowl to generate awareness for a new brand ...
- Opting Out Of Super Bowl, Toyota Focuses On California On Game Day
MAD, Larissa Faw - Thursday, February 2, 2017
Developed with agency Saatchi & Saatchi LA, a local ad showcases t ...
- Honda Reveals Star-Studded Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2017
The 60-second commercial stars the all-new 2017 Honda CR-V and Amy Adam ...
- Audi's Super Bowl Spot Focuses On Women's Equality
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2017
The spot concludes with a commitment from Audi on equal pay f ...
- CBS Radio, Wrapify Drive OOH Ads In D.C.
MediaDailyNews, Fern Siegel - Tuesday, January 31, 2017
The out-of-home ads match a driver to the campaign in their locatio ...
- Ford Strongly Criticizes Trump Travel Ban
Marketing Daily, Tanya Gazdik - Monday, January 30, 2017
"Respect for all people is a core value of Ford Motor Compan ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 31, 2017
Chevrolet saw a 1211% increase in digital engagements between Sunday and Monda ...
- Mercedes-Benz Targets Younger Audience With 'Customised Agencies'
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Mercedes-Benz is targeting a younger audience and responding to rapid technological chan ...
- Millennials Prefer Practicality Over Luxury In Cars
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Millennials view cars as a necessity rather than a luxury, according ...
- Industry Groups Tackle Privacy In Connected Cars
AI & IoT Daily, Chase Martin - Thursday, January 26, 2017
As cars become more connected, two industry groups are aiming to educa ...
- Honda, Time Inc. Sponsor Pop-Up For NHL All-Star Game
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
Honda, the title sponsor of this weekend's NHL All-Star Game, is partneri ...
- Like It Or Not, Autonomous Cars Are Coming
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2017
Long before the technology was even conceived, there used to be jok ...