- Ram Truck Urges Drivers: 'Go Your Own Way'
Marketing Daily, Tanya Gazdik - Wednesday, May 1, 2019
"Ram is clearly shooting for leadership in the marketplace in terms ...
- The New Left/Right Brain CMO
Show Daily, Nina Lentini - Thursday, May 2, 2019
"People are looking for car advice," Yogi Jashnani, CMO, Advance Auto Part ...
- Toyota Supra, Mr. Peanut Engage In Epic Race
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2019
The race was captured in a 2-minute and 18-second video created ...
- Death Of Car Use Among Younger Cohorts Has Been Greatly Exaggerated
Marketing Insider, Mario Carrasco - Wednesday, May 1, 2019
You may be surprised to learn that millennials account for 35% ...
- JLR Tests Rewarding Drivers For Sharing Data
Around the Net In MAD London, Sean Hargrave - Tuesday, April 30, 2019
Jaguar Land Rover is trialling a scheme that rewards its owners f ...
- Honda Named Best Overall Brand
Marketing Daily, Tanya Gazdik - Monday, April 29, 2019
The automaker also was recognized by Kelley Blue Book as the Be ...
- Consumers Give Self-Driving Cars More Consideration
Drive Time, Tanya Gazdik - Monday, April 29, 2019
CarGurus uncovered a perception shift over the past year, with consumers expressi ...
- Valvoline Sponsors Soccer Championship
Marketing Daily, Tanya Gazdik - Monday, April 29, 2019
Valvoline is partnering with O'Reilly Auto Parts to expand reach to reta ...
- Consumer Ambivalence Towards Self-Driving Cars
Research Brief, Jack Loechner - Monday, April 29, 2019
Recent research by GlobalWebIndex reveals internet users in the UK and t ...
- Evolving The Cross-Channel Strategy
Show Daily, Nina Lentini - Monday, April 29, 2019
Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget, pointed to the brands' cross-channel messagi ...
- Lexus Official Vehicle Of 'Men In Black'
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2019
Automaker's RC F "recently underwent an update to make it an ev ...
- Acura Renews NOLA Jazz Fest Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2019
Festival-goers can view the automaker's full model lineup and take complimentary phot ...
- The New Backseat: How Mobility Evolution Will Open Doors for Marketers
Marketing Insider, Alex Giannikoulis - Friday, April 26, 2019
Everyone will become passengers in autonomous cars, which will rewrite the paradi ...
- Ferrari North America Names Raare And S3 As Email Agency Of Record
Email Marketing Daily, Ray Schultz - Thursday, April 25, 2019
A new email campaign will begin to roll out before summer. Ferra ...
- Martin Agency Wins CarMax Review
MAD, Steve McClellan - Wednesday, April 24, 2019
One of the key initiatives Martin will support is the nationwide rollo ...
- Pennzoil Launches 'Proof' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2019
"Proof is in the Pennzoil" presents facts about what makes Pennzoil sta ...
- CMO Explains Why NFL Still Important To Hyundai
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2019
"Our branded content strategy is about delivering stories that people want ...
- Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart
MediaDailyNews, Joe Mandese - Thursday, April 25, 2019
In a rare cross-industry exercise to plan for how 5G and AT ...
- How Mazda Harnessed The Power Of Data
Show Daily: Videos, Nina Lentini - Thursday, April 25, 2019
In a recent survey it conducted, respondents brought up the same k ...
- Alfa Romeo Is Still In Love With Driving -- And Branding
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
That sexy Italian has been playing games with you. Alfa Romeo, ba ...
- See What 'Black Panther' Did For Lexus Sales
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Every time Marvel Studios announced anything about its "Black Panther" film, soci ...
- Rivian, An Electric Adventure Vehicle, And Its Outdoor Partners
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Rivian works with brand partners Alex Honnold, who won an Oscar aft ...
- Lincoln Brings Influencers Together For A Salon
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Jon Pearce, global chief creative officer at Hudson Rouge, said client Linco ...
- Technology Both Helps And Hurts The Automotive Industry
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
"Affordability is a problem now," said Ian Beavis, Chief Strategy Officer, AM ...
- Mitsubishi, Hyundai Execs On The Attention Challenge
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Kimberley Gardiner, Mitsubishi NA CMO, noted how consumers' views of cars ha ...
- Cars.com Supports Families Grieving Military Loss
Marketing Daily, Tanya Gazdik - Tuesday, April 23, 2019
The digital automotive marketplace is going beyond traditional dollar donations and ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed
The MediaPost Cases, Nina Lentini - Wednesday, April 24, 2019
The 2% market share player had to reflect internally on how ...
- Audi Group Partners For Advanced Sensors On Autonomous Cars
AI & IoT Daily, Chuck Martin - Monday, April 22, 2019
Aeva agreed to develop and equip its LiDAR (Light Detection and Rangin ...
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto Buyers
Digital News Daily, Alex Weprin - Monday, April 22, 2019
The deal lets marketers build custom audiences for car buyers for eve ...
- Surprise Critter Appears In Kia Soul Spot
Marketing Daily, Tanya Gazdik - Monday, April 22, 2019
The spot shows three new Kia Soul models driving on what cou ...