- Integrated Online Campaign / Healthcare & Fitness: Greater Than One / EMD Serono / How I Fight MS
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Greater Than One's "How I Fight MS" campaign follows five adults livi ...
- Integrated Online Campaign / Food & Beverage: Ryan Partnership / Unilever / Magnum Ice Cream "Pleasure Personified"
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Style icon and former fatty Karl Lagerfeld and starlet Rachel Bilson team ...
- Integrated Online Campaign / Food & Beverage: Ryan Partnership / Unilever / Hellmann's "Build The Perfect Sandwich"
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Hellmann's teamed up with celebrity chef Bobby Flay to promote Hellmann's mayonnai ...
- Integrated Online Campaign / Food & Beverage: OMD / Quaker Oatmeal / Amazing Starts with the Heart
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Until recently, Kashi and Cheerios led the market for heart-healthy food. ...
- Integrated Online Campaign / Financial Services/Banking/Investments: Time Inc. Lifestyle Group / Real Simple / Chase / Chase Blueprint
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Real Simple's campaign on behalf of Chase Blueprint artfully knitted together offli ...
- Integrated Online Campaign / Financial Services/Banking/Investments: Luckie & Company / Regions Bank / Regions auto loans
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Taking out a car loan is a big financial step, especially onlin ...
- Integrated Online Campaign / Financial Services/Banking/Investments: EURO RSCG Worldwide / Oppenheimer Funds Inc. / Globalize Your Thinking
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
To help Oppenheimer promote its global/international funds, Euro RSCG employed a parall ...
- Integrated Online Campaign / Entertainment: TV (Non-News): TargetCast / AMC / Experience The Killing
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
TargetCast used search, display, video, mobile, gaming and social to generate tune- ...
- Integrated Online Campaign / Entertainment: TV (Non-News): PHD / Discovery Channel / Storm Chasers Season 4
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
To promote the fourth season of Storm Chasers, PHD placed potential viewe ...
- Integrated Online Campaign / Entertainment: TV (Non-News): Bravo / Bravo / Bethenny Ever After
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Building momentum for the second season of the "Bethenny" reality series, Bra ...
- Integrated Online Campaign / Entertainment: News/Sports/Information: Acxiom Integrated Agency / Microsoft / MSN Preference Center Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In attempts to get subscribers to read newsletters, Microsoft created the "M ...
- Integrated Online Campaign / Entertainment: News/Sports/Information: Hill Holliday / Major League Baseball / MLB Fan Cave
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Hill Holliday created a digital platform that helped mlb engage with fa ...
- Integrated Online Campaign / Entertainment: News/Sports/Information: Carat USA / Philips/Lighting / A Simple Switch
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
"A Simple Switch" was a multi-dimensional campaign using bought media to promo ...
- Integrated Online Campaign / Entertainment: Music: The FADER, Inc. / Chrysler / FIAT USA / The FADER FORT by FIAT
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
FIAT targeted a younger crowd to relaunch the North American FIAT 5 ...
- Integrated Online Campaign / Entertainment: Music: FlashFoto Inc. / Los Tigres del Norte / Yourpicturewith
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Los Tigres launched a campaign using FlashFoto technology that would enable fa ...
- Integrated Online Campaign / Entertainment: Music: Eventful, Inc. / KISS / KISS: 22 Cities, 22 Unsigned Bands!
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Generating an emotional connection with fans, the iconic rock group KISS r ...
- Integrated Online Campaign / Entertainment: Movies: Fox/Moxie Interactive by Stardoll (Publisher)
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
For the release of Fox's Monte Carlo, popular tween girl site stardoll.c ...
- Integrated Online Campaign / Entertainment: Movies: Eventful, Inc. / Universal Pictures / Bring The Red Carpet Premiere of Your Highness To Your College!
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Universal turned to Eventful for a unique campaign, which let college studen ...
- Integrated Online Campaign / Entertainment: Movies: EPIX / EPIX / The Long Khan
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Is there a more passionate group out there than Trekkies? To promo ...
- Integrated Online Campaign / Education/Charity/Non-Profit: Velti / National Geographic / National Geographic's "The Last Lions" Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The documentary The Last Lions, aimed at educating people about the B ...
- Integrated Online Campaign / Education/Charity/Non-Profit: One to One Connect / The American Society for the Prevention of Cruelty to Animals (ASPCA) / ASPCA Awareness through Apps
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
ASPCA's creative approach to develop brand awareness through apps via mobile a ...
- Integrated Online Campaign / Education/Charity/Non-Profit: Mint.com / Mint.com / Math and Money Program
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In the context of the financial downturn, mint.com and parent company Intu ...
- Integrated Online Campaign / Consumer Packaged Goods: Organic, Inc. / Kimberly-Clark/ U by Kotex* / Ban the Bland
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Last year, U by Kotex helped break the cycle of period sha ...
- Integrated Online Campaign / Consumer Packaged Goods: Isobar / adidas / adidas CLIMACOOL Ride
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The campaign exceeded expectations in a number of ways. Over 152 milli ...
- Integrated Online Campaign / Consumer Packaged Goods: Campbell Ewald / Chicken of the Sea / Chicken of the Sea -- 2011 Integrated Online Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Outspent 52 to 1,we embarked on an online strategy for Chicken ...
- Integrated Online Campaign / Business-to-Business: The Economist Group (TEG) / Thomson Reuters / Ideas Arena: Global Leaders
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The Economist Group created the "Ideas Arena: Global Leaders" campaign around t ...
- Integrated Online Campaign / Business-to-Business: Google / Google / Watch This Space
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Google's "Watch This Space" campaign featured a sleek Web site that w ...
- Integrated Online Campaign / Business-to-Business: Approva Corporation / Approva Corporation / Control Freak
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Approva's new online campaign, I Love Control Freaks, sought to shine ...
- Integrated Online Campaign / Beverage (Non-Alcoholic): VML / Gatorade / G Series Before, During and After
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Promoting Gatorade as part of evolving sports nutrition meant upping its digit ...
- Integrated Online Campaign / Beverage (Non-Alcoholic): Initiative / Dr Pepper/Snapple Group / Dr Pepper CHEGG
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Since Coke and Pepsi hold pouring rights on most college campuses, ...