- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2019
Viant has been working for years to wipe out fraudulent impressions fr ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2019
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-par ...
- Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Performance Marketing Insider, Laurie Sullivan - Thursday, May 30, 2019
Marketing plans that include AI to optimize media buying and bidding contin ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Digital News Daily, Laurie Sullivan - Wednesday, May 8, 2019
The bid option, target return on ad spend, automatically calculates advertisers' bid ...
- Adobe Automates Bidding Performance, Google Becomes First Publisher Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
Adobe Advertising Cloud on Tuesday announced updates to its search capability th ...
- An Hourly Bidding Algorithm Launches For Amazon Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 20, 2019
The hourly bidding algorithm is powered by an econometrics and machine-learning da ...
- Bing Shares Insights Into AI And Rankings, Foreshadows Updates And Releases
Performance Marketing Insider, Laurie Sullivan - Monday, March 18, 2019
Microsoft Bing emerges from the shadows to share details of some rece ...
- Reddit Jumps Into Pay Per Click, Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2019
Reddit's new bid type, pay-per-click advertising rolls out Wednesday and can ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- Digital First Media Makes Bid to Buy Gannett
Publishers Daily, Melynda Fuller - Monday, January 14, 2019
Digital First Media is well-known for buying up papers, then consolidating resourc ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I ha ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but bra ...
- Competitor Not Defending Their Trademark? Then Exploit It
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 9, 2019
Bidding on competitors' names is common practice in any search marketing strateg ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
- Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for displ ...
- Hulu To Launch New Private Marketplace
Digital News Daily, Alex Weprin - Tuesday, December 11, 2018
The automated, biddable marketplace will be operated by the supply-side video advertisi ...
- 1-800 Contacts Anticompetitive Ruling Shows Need To Tame Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 20, 2018
Internet advertising still seems pretty wild. At least one search marketer ...
- Simulmedia Creates DTC TV Buying Platform
Television News Daily, Wayne Friedman - Thursday, November 1, 2018
The platform is a bidding system that allows small daily minimum market ...
- Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Competitive brand bidding goes largely unchecked across search, and managing trademark infringemen ...
- OpenX Rolls Out Video Header-Bidding Solution
Digital News Daily, Alex Weprin - Thursday, August 9, 2018
The solution is built to take advantage of open-source Prebid technology. ...
- Microsoft Bing Expands Ad-Bidding Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 31, 2018
Bing Ads on Monday expanded its automated bidding strategies for campaigns th ...
- Who's On First: IPG Weighs In On Programmatic Auction Shift
MediaDailyNews, Joe Mandese - Tuesday, May 8, 2018
Interpublic's Magna unit this week published a report on the shift fr ...
- RhythmOne Drives Strong Revenue For Publishers, Aided By Traffic Technology
Publishing Insider, Melynda Fuller - Wednesday, April 25, 2018
According to a Google study, RhythmOne's match rate comes in at ...
- Bringing In Offline Data To Optimize Online Ad Bids
Data & Programmatic Insider, Laurie Sullivan - Monday, April 9, 2018
Marketers don't hear much about bringing in offline data to optimize onli ...
- Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines
RTBlog, Joe Mandese - Monday, April 9, 2018
eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time biddi ...
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...