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2023 Events Calendar
Email Insider Summit
December 11 - 14, 2022, Deer Valley
Search and Performance Insider Summit
December 14 - 17, 2022, Deer Valley
January 19, 2023, Washington DC
MediaPost All Stars
January 25, 2023, NYC
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January 25, 2023, NYC
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February 2, 2023, NYC
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February 15 - 18, 2023, La Jolla
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February 19 - 22, 2023, La Jolla
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March 19 - 22, 2023, Scottsdale
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March 22 - 25, 2023, Scottsdale
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April 16 - 19, 2023, Amelia Island FL
November 17, 2022, LA
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November 16 - 19, 2022, Santa Barbara
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October 16 - 19, 2022, Montauk
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October 9 - 12, 2022, Austin
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October 5 - 8, 2022, Austin
October 4, 2022, NYC
October 3, 2022, NYC
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Tag results for "bidding"
Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but bra ...
Competitor Not Defending Their Trademark? Then Exploit It
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 9, 2019
Bidding on competitors' names is common practice in any search marketing strateg ...
Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for displ ...
Hulu To Launch New Private Marketplace
Digital News Daily, Alex Weprin - Tuesday, December 11, 2018
The automated, biddable marketplace will be operated by the supply-side video advertisi ...
1-800 Contacts Anticompetitive Ruling Shows Need To Tame Search
Inside Performance, Laurie Sullivan - Tuesday, November 20, 2018
Internet advertising still seems pretty wild. At least one search marketer ...
Simulmedia Creates DTC TV Buying Platform
Television News Daily, Wayne Friedman - Thursday, November 1, 2018
The platform is a bidding system that allows small daily minimum market ...
Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Competitive brand bidding goes largely unchecked across search, and managing trademark infringemen ...
OpenX Rolls Out Video Header-Bidding Solution
Digital News Daily, Alex Weprin - Thursday, August 9, 2018
The solution is built to take advantage of open-source Prebid technology. ...
Microsoft Bing Expands Ad-Bidding Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 31, 2018
Bing Ads on Monday expanded its automated bidding strategies for campaigns th ...
Who's On First: IPG Weighs In On Programmatic Auction Shift
MediaDailyNews, Joe Mandese - Tuesday, May 8, 2018
Interpublic's Magna unit this week published a report on the shift fr ...
RhythmOne Drives Strong Revenue For Publishers, Aided By Traffic Technology
Publishing Insider, Melynda Fuller - Wednesday, April 25, 2018
According to a Google study, RhythmOne's match rate comes in at ...
Bringing In Offline Data To Optimize Online Ad Bids
Data & Programmatic Insider, Laurie Sullivan - Monday, April 9, 2018
Marketers don't hear much about bringing in offline data to optimize onli ...
Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines
RTBlog, Joe Mandese - Monday, April 9, 2018
eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time biddi ...
Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...
Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...
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