Tag results for "big data"
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study FindsA majority of consumers oppose the use of Big Data to determi ...
- Samba TV Starts SambaID Identifier To Measure CampaignsThe SambaID identifier provides "deduplication" that marketers need in a cross-device media-platfo ...
- Visible Leans On Its Site, Not Media, To ConvertAs brands contemplate a post-cookie future, many rely on their own si ...
- FTC's Slaughter Suggests Agency Will Scrutinize Behavioral Advertising"Can we move away from the outdated notice-and-consent model to govern questio ...
- NetWise Claims Tool Helps B2B Publishers Target AudiencesThe NetWise Audience Platform does not require an engineering team to us ...
- Wyden Bill Would Ban Exporting Americans' Personal Data To Some Countries"Shady data brokers shouldn't get rich selling Americans' private data to forei ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Finding The Right Email Target AudienceBrands have to define their target audience before they can launch ...
- 'Forbes' Launches First-Party Data PlatformPublisher joins Meredith, which last year launched its Data Studio. ...
- People Using TV Data Declined In Q4 After High Pandemic Viewing"Linear TV ratings continue the shift to older and older viewers, wi ...
- Presidency Lost: No Cambridge AnalyticaWhat would have happened if Cambridge Analytica had not folded in 20 ...
- Email Underpins Publisher Efforts To Collect First-Party DataFirst-party data has become more valuable for publishers and advertisers as consume ...
- MDC's CES Tour Pitches SwaS: 'Screen With A Service'Guided agency tours of CES are not uncommon, but this year's virtu ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' SiteWith the threat of Amazon Web Services pulling the plug Sunday ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company AlphonsoLG Electronics has bought a more than 50% controlling stake in ...
- It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'EASTON, CT -- In one of the most mind-expanding sessions of i-com ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data"Don't use small data to answer a Big Data question," said da ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data IntegrationAdvertisers take a lot of flak when it comes to mining da ...
- Big Dada: U.K. Probe Concludes Cambridge Analytica Broke No Laws, Just Society"Some observers may have treated this as indicating that the whole affa ...
- Watchdogs Blast GOP Privacy Proposal"The bill lacks adequate corporate obligations to prevent the invasive tracking ...
- Oracle Data Cloud To Launch Ad Measurement Tool For AdvertisersOracle will launch Moat Outcomes Wednesday, providing a way to get busine ...
- Firms Unite To Assist Japanese B2B Firms With Marketing In U.S.Transcosmos America and Zenrin are partnering to offer D!G!Sales, a new B ...
- How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, TechnologyThe acceleration of ecommerce under COVID has made CX a mandatory co ...
- 80% Will Need To Download COVID-19 Tracing AppThe University of Oxford's Big Data Institute has crunched the numbers a ...
- IAB Touts Ad Targeting In Fight Against COVID-19"Through news and digital advertising mediums, the advertising industry has provided gre ...
- BPA Makes Needed Changes To Circulation Audits Amid CoronavirusPublishers now have the leeway to opt out of reporting "age ...
- 'Big Data' Shows Encouraging Signs Of Consumer, Industrial Normalization In ChinaWhile China's industry marketing and consumer spending patterns are not necessarily correlat ...
- 'The Boston Globe,' Newlab Partner To Develop Data-Driven ToolsData-driven AI-based tools will be used to bring news to information deser ...
- Washington State Lawmakers Propose Privacy Bill -- AgainThe Washington Privacy Act, introduced again on Monday, would allow state residen ...
- 65% Have Connected Cars, 54% Concerned About How Data Is UsedMore consumers are getting connected car features, but automakers will have ...
