- Nat Geo 'Documentary' For Heineken H41 Makes Yeast Cinematic
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2018
A branded-content video, filmed in Patagonia, targets millennials with a new cra ...
- Conde Nast Refines Branded Content, Digital Advertising With New Beauty Studio
Publishing Insider, Melynda Fuller - Wednesday, September 12, 2018
The launch of the Conde Nast Beauty Studio was the next st ...
- East Meets West In New Film From TBWA, Mirum
Out to Launch, Steve McClellan - Monday, September 10, 2018
Helsinki Airport and Finnair teamed with their respective agencies to create ...
- Retailers' Branded Mobile Apps Drive Engagement, Sales
Digital News Daily, Gavin O'Malley - Tuesday, September 3, 2019
Retailers' branded mobile apps are increasing sales on their websites and in-stor ...
- Ozy Media Ramps Up Video Content, New Production Studio
Publishing Insider, Melynda Fuller - Tuesday, September 4, 2018
The goal is for video to become OZY's first language. Two upcomi ...
- Attention Spans Are Growing
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 28, 2018
The research attempts to prove that business professionals are paying more attenti ...
- How To Up Your Content Studio's Game
Publishers Daily, Adam Rossow - Tuesday, August 28, 2018
Beyond putting out great content and cultivating the audience that advertisers wan ...
- Cision Acquires ShareIQ To Search, Track Performance Of Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
ShareIQ finds, analyzes and indexes original pieces of visual content, and i ...
- Autotrader Enlists Conan O'Brien For Branded Content
Marketing Daily, Tanya Gazdik - Monday, July 23, 2018
In a 10-minute segment, O'Brien is on a quest to assist h ...
- Agency Vet Launches First Multicultural Podcast Network
MAD, Larissa Faw - Wednesday, July 11, 2018
The first podcast network to specifically target multicultural audiences across its enti ...
- IAB Creates Branded Content Studio Directory To Aid Media Buyers
Publishers Daily, Sara Guaglione - Monday, July 2, 2018
The directory has a search feature where users can look up studi ...
- Kevin Hart And Lionsgate's LOL Bring Donald Mac Back With Lyft For Season 2
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 19, 2018
On Tuesday, the day Season Two premieres, Laugh Out Loud will r ...
- Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2018
The U.S. product placement marketplace is poised to top $10 billion th ...
- Oath's RYOT Studio Rolls Out Branded Video Content Programs
Digital News Daily, Alex Weprin - Thursday, May 24, 2018
RYOT Studio, the branded content studio launched by Oath late last yea ...
- Facebook Building 'Branded Content Matching' Search Engine
Around the Net In Digital, Gavin O'Malley - Friday, May 18, 2018
Facebook is developing a “branded content matching” search engine to connect markete ...
- Facebook Builds Platform For Branded Content Campaigns
Digital News Daily, Gavin O'Malley - Friday, May 18, 2018
Marketers will be able to search through a list of potential influenc ...
- IAB Releases Branded Content Creation, Distribution Guide
Publishers Daily, Sara Guaglione - Tuesday, April 24, 2018
The guide outlines how to activate native advertising campaigns and measure t ...
- Hyundai Features NFL Prospects In Content Series
Marketing Daily, Tanya Gazdik - Friday, April 20, 2018
The 2018 NFL Draft is the start of Hyundai's fourth season ...
- Sykes Named CEO Of MOFILM
Digital News Daily, Alex Weprin - Wednesday, April 18, 2018
Sykes had been managing director of Europe for MOFILM, the video conte ...
- Hulu Sponsorship Deals For 'NBA On TNT' Playoff Games
Television News Daily, Wayne Friedman - Friday, April 13, 2018
Hulu will tout its 'Hulu with Live TV' for the first roun ...
- 'The Players Tribune,' Sharpie Partner For Product And Content Deal
Publishers Daily, Sara Guaglione - Wednesday, April 11, 2018
The Sharpie deal features four athletes: Aaron Rodgers, Chris Paul, Alex Morg ...
- Fuse Media Starts Fuse Collab, Branded Content Studio
Television News Daily, Wayne Friedman - Wednesday, April 11, 2018
The company includes Fuse, a 65-million-subscriber cable network, and its FM (Fu ...
- 'Domino' Creates Licensed Dinnerware With Lenox
Publishers Daily, Sara Guaglione - Friday, April 6, 2018
'Domino' says the collection was designed with millennials in mind, with ...
- TripleLift's ContentDial Shows Greater Brand Awareness, Engagement in Beta Tests For 2 Sites
Publishers Daily, Melynda Fuller - Thursday, April 5, 2018
By using ContentDial to target 'The Daily Dot' and 'Thought Catalog' reader ...
- Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over'
Publishers Daily, Sara Guaglione - Tuesday, April 3, 2018
The magazine focuses on coffee culture and a plant-based lifestyle, focusing ...
- Global SEO, Paid-Search Challenges Increasing
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 3, 2018
The promise of the internet for B2C and B2B marketing has alwa ...
- Render Media Shutters After Facebook's Algorithm Changes
Publishers Daily, Sara Guaglione - Thursday, March 29, 2018
The owner of recipe video publisher Cooking Panda and news and politi ...
- 'Esquire' Partners With Fine Furniture Design For New Line
Publishers Daily, Sara Guaglione - Friday, March 23, 2018
The furniture line will debut at the 2018 Spring High Point Mark ...
- Voice Assistant Users Want Brands To Provide Innovation, Utility
Connected Thinking, Chuck Martin - Wednesday, March 21, 2018
Many consumers using digital voice assistants want brands to help them impro ...
- Branded Entertainment Network Taps Butler As CEO
Digital News Daily, Alex Weprin - Monday, March 19, 2018
Ricky Ray Butler, who had been CCO of the company, will beco ...