- Barron's Group Focuses On Collaboration Across Portfolio, Partners With James Grant
Publishers Daily, Sara Guaglione - Friday, February 15, 2019
Dow Jones Media Group rebranded to Barron's Group in December, and n ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed ...
- Neubeck Named Creative Director, HearstMade, Branded Content Division
Publishers Daily, Sara Guaglione - Wednesday, January 30, 2019
In the newly created role, Neubeck will oversee all visuals for brand ...
- Contentsquare Raises $60M As Google Ties Search Directly To Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 28, 2019
Contentsquare on Monday announced it has raised $60 million in Series ...
- Amazon Releases New-To-Brand Metrics, Signaling Change In Search
Performance Marketing Insider, Laurie Sullivan - Thursday, January 24, 2019
Amazon wants to make it easier for marketers to estimate the co ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Hunker,' 'NYT' Team For Content Hub
Publishers Daily, Sara Guaglione - Tuesday, January 15, 2019
The hub lives on Hunker.com and is cobranded with 'The New Yo ...
- The New York Times' T Brand Studio To Produce Voice Skills for Advertisers
Publishers Daily, Melynda Fuller - Tuesday, January 15, 2019
The Times anticipates brands with an ecommerce or consumer packaged goods foc ...
- Wheelhouse Entertainment Takes Stake In Portal A To Produce Branded Content
MAD, Steve McClellan - Friday, January 11, 2019
The companies said they would offer their combined resources to help med ...
- Proof That Adland Totally Gets Content Marketing
London Blog, Sean Hargrave - Thursday, January 10, 2019
New research shows advertisers get that content marketing success is best measur ...
- Google Encourages Additional Content In Manufacturer Center
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 8, 2019
Google, which has been working to return the exact location on ...
- 'Mystery Box' Branded Content Invades YouTube, 'Loot Box' Concerns Linger
Digital News Daily, Alex Weprin - Thursday, January 3, 2019
A wave of sketchy branded content videos have hit some of t ...
- Digital Content Network Collab Launches Ad Sales Group
Digital News Daily, Alex Weprin - Wednesday, January 2, 2019
The company has worked in the branded content space for some tim ...
- Tastemade Partners With Capital One On Linear Series
Publishers Daily, Sara Guaglione - Friday, December 28, 2018
The video series will focus on the intersection of travel, food a ...
- Group Nine Forms Brandshop, In-House Branded Content Studio
Publishers Daily, Sara Guaglione - Wednesday, December 12, 2018
The launch of Brandshop brings together the creative service teams of Gro ...
- Fender: Leveraging What You Already Have
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fender made a list of things it wanted to test and th ...
- Digital Publishers Waste Money Solving Same Tech Problems
Publishing Insider, - Tuesday, November 27, 2018
Common technical standards for the industry may help publishers avoid duplicating the ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was throu ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each o ...
- WSJ Custom Studios Creates Online Video Destination For Prada Campaign
Publishers Daily, Sara Guaglione - Monday, October 22, 2018
WSJ Custom Studios create a hub for the fashion brand's campaign fi ...
- Turner Launches Turner Ignite Studios, Branded Content Unit
Television News Daily, Wayne Friedman - Monday, October 22, 2018
Turner Ignite Studios will be built as "social-first" and "client-first" and wi ...
- Fox Starts Fox Blocks, JAZ Ad Pods On 3 Sunday Nights
Television News Daily, Wayne Friedman - Friday, October 12, 2018
Fox says its efforts to lower commercial interruption take the form ...
- Google Expands Sponsorship Of MLB Postseason
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Google's multiplatform brand content partnership includes its Google Assistant service becoming t ...
- TV Ad Characters Really Add Value, But Are Underused
Around the Net In MAD London, Sean Hargrave - Wednesday, October 10, 2018
Research from the IPA and System1 shows that creativity, through brand moti ...
- Meerkats And Alien Robots Are TV's Secret Weapon
London Blog, Sean Hargrave - Wednesday, October 10, 2018
If you want a campaign to resonate longer, include a character ...
- Truvia Kicks Off 'Sweet' Packet Messages, Content Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Sponsored content on 'Upworthy' includes 'sweetness type' quiz by Vanessa Hill, article ...
- Pinterest Opens Content Marketing To Influencer Platforms
Mobile Insider, Gavin O'Malley - Thursday, September 20, 2018
Per the change, brands can expect more visibility into various stats li ...
- Psyop Acquires Content & Co.
MAD, Larissa Faw - Monday, September 17, 2018
Under the agreement, Content & Co founder/president Stuart McLean will remain ...