- Facebook Allows Branded Political Content
Digital News Daily, Gavin O'Malley - Friday, February 14, 2020
The company will require influencers to clearly label posts paid for ...
- Conde Nast Entertainment Creates Brand Studios, Expands Journalism Into New Areas
Publishers Daily, Melynda Fuller - Wednesday, February 12, 2020
The first Conde Nast brands to take the lead include 'The N ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...
- 'Fast Company,' AC Hotels By Marriott Partner On Co-Branded Content Series 'RE/DESIGN'
Publishers Daily, Melynda Fuller - Wednesday, January 29, 2020
The episodes, airing exclusively on FastCompany.com, feature designers Jonathan Adler and T ...
- Shapermint's Balancing Act Between Brand & Performance
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
After its meteoric growth since Shapermint first launched in 2018, the sha ...
- Stock Image Firm Now Lets Brands Sponsor Images
Email Marketing Daily, Ray Schultz - Friday, December 13, 2019
Unsplash images are widely used in email newsletters, and the firm ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on t ...
- Brands Told To Pick A Cause For Relevant Content Marketing
London Blog, Sean Hargrave - Friday, November 8, 2019
WMG research says content is becoming key to changing perceptions. Brand activi ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Mazda Partners With Nat Geo For Photo Contest
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
The activation is part of Mazda's "Power of Potential" platform, which hono ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...
- Megan O'Grady To Head Client Leadership At Hearstmade
Publishers Daily, Melynda Fuller - Wednesday, September 11, 2019
In this newly created post, O'Grady will focus on strategy and developmen ...
- Study: Education, Training Essential To Best Position Branded Content
Publishers Daily, Melynda Fuller - Thursday, August 29, 2019
The LMA's and LMC's project examines how local media can work wi ...
- Complex Networks Adds New Positions To Branded Content, Marketing Teams
Publishers Daily, Sara Guaglione - Monday, August 12, 2019
Jonathan Hunt will serve as executive vice president of marketing and audien ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Toyota RAV4 Featured In Millennial Foodie Show
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2019
Toyota was attracted to the series because of its millennial diverse ca ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
Dove invested in the #ShowUs image bank without profit to give t ...
- Hearst Sees How Data Mining Boosts Revenue
Show Daily: Videos, Nina Lentini - Thursday, June 20, 2019
"Data has become real. Our data is creating value for our advertiser ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Hearst Magazines: The Data-Driven Publisher
Show Daily, Nina Lentini - Thursday, June 13, 2019
The company employs trained data scientists. In fact, Mike Smith is ba ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees Gains
Television News Daily, Wayne Friedman - Friday, June 7, 2019
Viacom says that closely monitoring granular social media data helps it adju ...
- How Amazon, Instagram Influencer Content Changes Search
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2019
Instagram has turned influencer-produced organic branded content into ads that run throu ...
- Instagram Invites Advertisers To Place Branded Content In Users' Posts
Digital News Daily, Gavin O'Malley - Wednesday, June 5, 2019
Wading into new monetization models, Instagram is now inviting advertisers to promo ...
- New Analytics Tool Helps Brands Track Engaging Colors And Visuals
Digital News Daily, Ray Schultz - Thursday, May 30, 2019
To help marketers can identify the most engaging colors and images us ...
- Digital Innovation Puts Wind Beneath The Wing
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The digital experience encourages members to maximize the full value of t ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...