- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...
- Megan O'Grady To Head Client Leadership At Hearstmade
Publishers Daily, Melynda Fuller - Wednesday, September 11, 2019
In this newly created post, O'Grady will focus on strategy and developmen ...
- Study: Education, Training Essential To Best Position Branded Content
Publishers Daily, Melynda Fuller - Thursday, August 29, 2019
The LMA's and LMC's project examines how local media can work wi ...
- Complex Networks Adds New Positions To Branded Content, Marketing Teams
Publishers Daily, Sara Guaglione - Monday, August 12, 2019
Jonathan Hunt will serve as executive vice president of marketing and audien ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Toyota RAV4 Featured In Millennial Foodie Show
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2019
Toyota was attracted to the series because of its millennial diverse ca ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
Dove invested in the #ShowUs image bank without profit to give t ...
- Hearst Sees How Data Mining Boosts Revenue
Show Daily: Videos, Nina Lentini - Thursday, June 20, 2019
"Data has become real. Our data is creating value for our advertiser ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Hearst Magazines: The Data-Driven Publisher
Show Daily, Nina Lentini - Thursday, June 13, 2019
The company employs trained data scientists. In fact, Mike Smith is ba ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees Gains
Television News Daily, Wayne Friedman - Friday, June 7, 2019
Viacom says that closely monitoring granular social media data helps it adju ...
- How Amazon, Instagram Influencer Content Changes Search
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2019
Instagram has turned influencer-produced organic branded content into ads that run throu ...
- Instagram Invites Advertisers To Place Branded Content In Users' Posts
Digital News Daily, Gavin O'Malley - Wednesday, June 5, 2019
Wading into new monetization models, Instagram is now inviting advertisers to promo ...
- New Analytics Tool Helps Brands Track Engaging Colors And Visuals
Digital News Daily, Ray Schultz - Thursday, May 30, 2019
To help marketers can identify the most engaging colors and images us ...
- Digital Innovation Puts Wind Beneath The Wing
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The digital experience encourages members to maximize the full value of t ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Digital News Daily, Laurie Sullivan - Tuesday, April 23, 2019
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spik ...
- 'Axios' Hires Emily Allen To Lead Branded Content Studio
Publishers Daily, Sara Guaglione - Tuesday, April 23, 2019
The new senior vice president, branded studios, reflects an expansion of t ...
- Should You Launch A Branded Podcast?
MediaDailyNews, Stephanie Beran Sanderson - Tuesday, April 23, 2019
It takes more than a show's existence to prove success - ju ...
- Nativo, MNI Targeted Media Partner To Expand Branded Content For Advertisers
Publishers Daily, Sara Guaglione - Monday, April 22, 2019
The partnership will bring native advertising campaigns to small and mid-size brand ...
- Audi Teams With Marvel Studios For 'Avengers: Endgame'
Marketing Daily, Tanya Gazdik - Sunday, April 21, 2019
The film will feature both the all-electric Audi e-tron Sportback concept a ...
- NYT's T Brand Hires Agency Executive To Lead Creative
People on the Move, Steve McClellan - Friday, March 29, 2019
New York Times content studio T Brand has appointed Ben James he ...
- VentureBeat Introduces Marketing, Branded Content Studio VB Lab
Publishers Daily, Sara Guaglione - Friday, March 29, 2019
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strateg ...
- Ceros Rolls Out Updated Content Creation Platform
Digital News Daily, Alex Weprin - Friday, March 22, 2019
The updated studio product will include adaptive layouts, image editing, expanded animation ...
- Want Better Measurement Of Branded Video? Make It Shoppable
MAD, Jeremy Cohen - Monday, February 25, 2019
In the world of branded video, that lifelong vulnerability can be summ ...
- Barron's Group Focuses On Collaboration Across Portfolio, Partners With James Grant
Publishers Daily, Sara Guaglione - Friday, February 15, 2019
Dow Jones Media Group rebranded to Barron's Group in December, and n ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed ...
- Neubeck Named Creative Director, HearstMade, Branded Content Division
Publishers Daily, Sara Guaglione - Wednesday, January 30, 2019
In the newly created role, Neubeck will oversee all visuals for brand ...