- Hyundai Offers Branded Channel For Smart TVs
Marketing Daily, Tanya Gazdik - Saturday, September 12, 2020
The interactive app will help the automaker reach consumers in "unexpected ways ...
- KitchenAid, SKS Debut Branded Culinary Content
MAD, Larissa Faw - Friday, August 28, 2020
KitchenAid's "A Woman's Place" documentary is designed to provide a provocative lo ...
- Consumers Age 65 And Older Are Attracted To Non-Brand Terms
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 25, 2020
Microsoft provides data and details how marketers can successfully connect with consume ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, conne ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Group Nine Promotes Yosef Johnson To President, Brandshop
Publishers Daily, Melynda Fuller - Thursday, August 13, 2020
Johnson led the division to create 2,000 campaigns for advertisers such ...
- NBCUniversal Adds 11 New Advertising Formats For Marketers
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Under NBCU's Content and Commercial Innovations effort, these formats are intended ...
- Choice Hotels' Sleep Inn Partners With Relaxation App
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2020
Relax Melodies has developed an exclusive content series for Sleep Inn, includi ...
- Disney Media Networks Strikes 'Product Reveal' Branded Content Deal With Ford Motor
Television News Daily, Wayne Friedman - Thursday, July 2, 2020
The branded content deal with Ford Motor Company is a "first-ever, prime-ti ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoi ...
- NBC Expands Ecommerce Efforts With NBCUniversal Checkout
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
NBCUniversal Checkout will give companies the ability to set up ecommerce busine ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider Podcast, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- Complex Networks Taps GMs To Align Creative, Business Efforts
Publishers Daily, Sara Guaglione - Thursday, April 2, 2020
Donnie Kwak is now GM of Complex, the pop culture-streetwear brand. ...
- Nativo Unveils Mobile Ad Format Akin To Social Media 'Stories'
Publishers Daily, Sara Guaglione - Wednesday, March 18, 2020
Brands can repurpose assets created for social media in the popular "storie ...
- Fusing Creativity, Data To Create More Effective, Consumable Content
Marketing Insider, Ahnalise Draper - Friday, March 13, 2020
With the average person thumbing through 300 feet of content every d ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer Campaigns
MAD London, Marie Mostad - Thursday, March 12, 2020
Being duped into a fake influencer campaigns shows the need for authentici ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding bran ...
- Don't Forget To Bid On Your Own Brand Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, b ...
- Facebook Allows Branded Political Content
Digital News Daily, Gavin O'Malley - Friday, February 14, 2020
The company will require influencers to clearly label posts paid for ...
- Conde Nast Entertainment Creates Brand Studios, Expands Journalism Into New Areas
Publishers Daily, Melynda Fuller - Wednesday, February 12, 2020
The first Conde Nast brands to take the lead include 'The N ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...
- 'Fast Company,' AC Hotels By Marriott Partner On Co-Branded Content Series 'RE/DESIGN'
Publishers Daily, Melynda Fuller - Wednesday, January 29, 2020
The episodes, airing exclusively on FastCompany.com, feature designers Jonathan Adler and T ...
- Shapermint's Balancing Act Between Brand & Performance
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
After its meteoric growth since Shapermint first launched in 2018, the sha ...
- Stock Image Firm Now Lets Brands Sponsor Images
Email Marketing Daily, Ray Schultz - Friday, December 13, 2019
Unsplash images are widely used in email newsletters, and the firm ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on t ...
- Brands Told To Pick A Cause For Relevant Content Marketing
London Blog, Sean Hargrave - Friday, November 8, 2019
WMG research says content is becoming key to changing perceptions. Brand activi ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Mazda Partners With Nat Geo For Photo Contest
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
The activation is part of Mazda's "Power of Potential" platform, which hono ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...