- Fox, Pepsi Partner In New Prime-Time Game Show 'Cherries Wild' Touting Pepsi Wild Cherry
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherri ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for yo ...
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder
Digital News Daily, Zach Oscar - Wednesday, December 9, 2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Ir ...
- Mario Lopez Plays Sexy Colonel Sanders In New KFC Mini-Movie
QSR Insider, Sarah Mahoney - Tuesday, December 8, 2020
Who says chicken can't be sexy and schmaltzy? KFC is teaming ...
- Reality TV Is The One Thing America Can Agree On
Television News Daily, Kelsey Chickering, Alex Stoller - Wednesday, December 2, 2020
While America's obsession with reality TV may go back decades, our belov ...
- Southwest, Chase Surprise Essential Worker Couples With Honeymoons
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2020
Chase, Southwest and Brides.com created honeymoon experiences for essential worker couples who ...
- Jaguar Enlists CNN's Courageous Studios For Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
The debut film features the I-Pace on a visit to L'Auberge D ...
- Republica Havas Sets Up Custom Media Unit, Taps Publishing Veteran Beazel To Run It
Mediapsssst, Richard Whitman - Thursday, October 1, 2020
Havas House will work with Havas Group agencies and brands worldwide ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expect ...
- Hyundai Offers Branded Channel For Smart TVs
Marketing Daily, Tanya Gazdik - Saturday, September 12, 2020
The interactive app will help the automaker reach consumers in "unexpected ways ...
- KitchenAid, SKS Debut Branded Culinary Content
MAD, Larissa Faw - Friday, August 28, 2020
KitchenAid's "A Woman's Place" documentary is designed to provide a provocative lo ...
- Consumers Age 65 And Older Are Attracted To Non-Brand Terms
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 25, 2020
Microsoft provides data and details how marketers can successfully connect with consume ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, conne ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Group Nine Promotes Yosef Johnson To President, Brandshop
Publishers Daily, Melynda Fuller - Thursday, August 13, 2020
Johnson led the division to create 2,000 campaigns for advertisers such ...
- NBCUniversal Adds 11 New Advertising Formats For Marketers
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Under NBCU's Content and Commercial Innovations effort, these formats are intended ...
- Choice Hotels' Sleep Inn Partners With Relaxation App
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2020
Relax Melodies has developed an exclusive content series for Sleep Inn, includi ...
- Disney Media Networks Strikes 'Product Reveal' Branded Content Deal With Ford Motor
Television News Daily, Wayne Friedman - Thursday, July 2, 2020
The branded content deal with Ford Motor Company is a "first-ever, prime-ti ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoi ...
- NBC Expands Ecommerce Efforts With NBCUniversal Checkout
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
NBCUniversal Checkout will give companies the ability to set up ecommerce busine ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider Podcast, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- Complex Networks Taps GMs To Align Creative, Business Efforts
Publishers Daily, Sara Guaglione - Thursday, April 2, 2020
Donnie Kwak is now GM of Complex, the pop culture-streetwear brand. ...
- Nativo Unveils Mobile Ad Format Akin To Social Media 'Stories'
Publishers Daily, Sara Guaglione - Wednesday, March 18, 2020
Brands can repurpose assets created for social media in the popular "storie ...
- Fusing Creativity, Data To Create More Effective, Consumable Content
Marketing Insider, Ahnalise Draper - Friday, March 13, 2020
With the average person thumbing through 300 feet of content every d ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer Campaigns
MAD London, Marie Mostad - Thursday, March 12, 2020
Being duped into a fake influencer campaigns shows the need for authentici ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding bran ...
- Don't Forget To Bid On Your Own Brand Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, b ...
- Facebook Allows Branded Political Content
Digital News Daily, Gavin O'Malley - Friday, February 14, 2020
The company will require influencers to clearly label posts paid for ...
- Conde Nast Entertainment Creates Brand Studios, Expands Journalism Into New Areas
Publishers Daily, Melynda Fuller - Wednesday, February 12, 2020
The first Conde Nast brands to take the lead include 'The N ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...