- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
Thanks to White Castle's QSR roots, social media has long been ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email respons ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the importance of influencer marketing grows, especially in the fashion industr ...
- Hyundai Partners With Marvel Studios For Custom Content
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2021
The campaign features Sam Wilson appearing for the first time as Capta ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisio ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And eve ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netfl ...
- Hyundai, Disney Partner For Custom Ads
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2021
Digital content features talent and characters from "The Bachelorette," "black-ish," "SportsCenter" a ...
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create film ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, th ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- New Agency Misfits Will Target Fast-Growing Esports Audience
Mediapsssst, Richard Whitman - Tuesday, May 18, 2021
The shop, part of Misfits Gaming Group, will focus on content creati ...
- FuboTV Launches Branded Content Studio, Pumps Up Addressable
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The studio will work with advertisers on short- and long-form branded conte ...
- Marketing Firm ACC Network Strikes Hollywood Talent Deal
MAD, Larissa Faw - Monday, April 26, 2021
The deal, with Broken Road Productions' Todd Garner, will allow ACC ...
- Oklahoma Joe's Grills Up BBQ Content Series
MAD, Larissa Faw - Friday, April 23, 2021
This represents a new direction for the brand which typically has engag ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
Mediapsssst, Richard Whitman - Thursday, April 8, 2021
The agency orchestrated the production of a filmed roundtable featuring Black artis ...
- BBH Partners On Photography Competition Series Showcasing Samsung Phone
MAD, Steve McClellan - Friday, April 2, 2021
The series, streaming in April on Hulu, follows photographers as they comple ...
- RSA Films Vets Set Up New Production House
Mediapsssst, Richard Whitman - Monday, March 29, 2021
It's called Wild Gift and the founders are David Mitchell and Tom ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- 'Newsday' Offers Production Services To Outside Clients
Publishers Daily, Ray Schultz - Wednesday, March 17, 2021
The daily's facilities on Long Island include multimedia, stage set and ...
- Former 'BuzzFeed' Exec Teams With Golden State Co. On New Digital Media Shop
Mediapsssst, Richard Whitman - Monday, March 15, 2021
Jennifer Klawin spent nearly five years at 'BuzzFeed' overseeing sales strategy a ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- FanDuel Betting It Can Grow Even Bigger With New Content Deal
Mediapsssst, Richard Whitman - Wednesday, March 3, 2021
The sportsbook giant has struck a deal with WAVE.tv for the latt ...
- Cloud-Based Commercial Production Studio Preymaker Adds 2 Senior Leaders
Mediapsssst, Richard Whitman - Wednesday, February 24, 2021
Zachary Fortin will focus on clients and running projects and Bridgette Dor ...