- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- New Agency Misfits Will Target Fast-Growing Esports Audience
Mediapsssst, Richard Whitman - Tuesday, May 18, 2021
The shop, part of Misfits Gaming Group, will focus on content creati ...
- FuboTV Launches Branded Content Studio, Pumps Up Addressable
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The studio will work with advertisers on short- and long-form branded conte ...
- Marketing Firm ACC Network Strikes Hollywood Talent Deal
MAD, Larissa Faw - Monday, April 26, 2021
The deal, with Broken Road Productions' Todd Garner, will allow ACC ...
- Oklahoma Joe's Grills Up BBQ Content Series
MAD, Larissa Faw - Friday, April 23, 2021
This represents a new direction for the brand which typically has engag ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
Mediapsssst, Richard Whitman - Thursday, April 8, 2021
The agency orchestrated the production of a filmed roundtable featuring Black artis ...
- BBH Partners On Photography Competition Series Showcasing Samsung Phone
MAD, Steve McClellan - Friday, April 2, 2021
The series, streaming in April on Hulu, follows photographers as they comple ...
- RSA Films Vets Set Up New Production House
Mediapsssst, Richard Whitman - Monday, March 29, 2021
It's called Wild Gift and the founders are David Mitchell and Tom ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- 'Newsday' Offers Production Services To Outside Clients
Publishers Daily, Ray Schultz - Wednesday, March 17, 2021
The daily's facilities on Long Island include multimedia, stage set and ...
- Former 'BuzzFeed' Exec Teams With Golden State Co. On New Digital Media Shop
Mediapsssst, Richard Whitman - Monday, March 15, 2021
Jennifer Klawin spent nearly five years at 'BuzzFeed' overseeing sales strategy a ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- FanDuel Betting It Can Grow Even Bigger With New Content Deal
Mediapsssst, Richard Whitman - Wednesday, March 3, 2021
The sportsbook giant has struck a deal with WAVE.tv for the latt ...
- Cloud-Based Commercial Production Studio Preymaker Adds 2 Senior Leaders
Mediapsssst, Richard Whitman - Wednesday, February 24, 2021
Zachary Fortin will focus on clients and running projects and Bridgette Dor ...
- Rams, Pepsi & Partners Unveil Inspiring Film Of Amateur Boxer
Out to Launch, Steve McClellan - Wednesday, December 30, 2020
"Fighting For Light, The Concrete Rose," tells the story of 14-year-old amate ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Yes Virginia, There Is Yet Another Mediabrands Content Studio
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
IPG Mediabrands this morning unveiled a new unit focused on the intersecti ...
- Fox, Pepsi Partner In New Prime-Time Game Show 'Cherries Wild' Touting Pepsi Wild Cherry
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherri ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for yo ...
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder
Digital News Daily, Zach Oscar - Wednesday, December 9, 2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Ir ...
- Mario Lopez Plays Sexy Colonel Sanders In New KFC Mini-Movie
QSR Insider, Sarah Mahoney - Tuesday, December 8, 2020
Who says chicken can't be sexy and schmaltzy? KFC is teaming ...
- Reality TV Is The One Thing America Can Agree On
Television News Daily, Kelsey Chickering, Alex Stoller - Wednesday, December 2, 2020
While America's obsession with reality TV may go back decades, our belov ...
- Southwest, Chase Surprise Essential Worker Couples With Honeymoons
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2020
Chase, Southwest and Brides.com created honeymoon experiences for essential worker couples who ...
- Jaguar Enlists CNN's Courageous Studios For Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
The debut film features the I-Pace on a visit to L'Auberge D ...
- Republica Havas Sets Up Custom Media Unit, Taps Publishing Veteran Beazel To Run It
Mediapsssst, Richard Whitman - Thursday, October 1, 2020
Havas House will work with Havas Group agencies and brands worldwide ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expect ...