- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- Marketers Rethink Producing Entertainment: Sell Less, Up Brand Values
TV Watch, Wayne Friedman - Friday, January 7, 2022
Flip one popular media approach upside down: Marketers should get paid f ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- Ram Trucks Partners With ESPN For College Football Push
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2021
This is the "most immersive" effort the Stellantis brand has conducted wi ...
- YouTube Head Of Content Partnerships Exits To Become First CCO At Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Malik Ducard spent a decade at YouTube, most recently spearheading the creati ...
- NBCU Pushes Into Shoppable TV With New USA Network Show
TVBlog, Adam Buckman - Thursday, October 14, 2021
A new entrepreneur-competition show premiering Thursday will try to integrate live sal ...
- Gamers Show More Enthusiasm For In-Game Ads
Research Intelligencer, - Tuesday, October 12, 2021
The COVID-19 pandemic led more U.S. consumers to spend time playing vid ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for t ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Publishers Can Benefit From Demand For Personalized Brand Content
Publishing Insider, - Tuesday, August 31, 2021
Such content could boost brand revenue by an average of 48%, accordi ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think t ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Pa ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Performance Marketing Insider, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listi ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
Thanks to White Castle's QSR roots, social media has long been ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email respons ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the importance of influencer marketing grows, especially in the fashion industr ...
- Hyundai Partners With Marvel Studios For Custom Content
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2021
The campaign features Sam Wilson appearing for the first time as Capta ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisio ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And eve ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netfl ...
- Hyundai, Disney Partner For Custom Ads
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2021
Digital content features talent and characters from "The Bachelorette," "black-ish," "SportsCenter" a ...
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create film ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, th ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...