- How BIMI Will Build Trust And Security For Email Marketers
Around the Net in Email, Ray Schultz - Monday, September 27, 2021
BIMI Brand Indicators for Message Identification)provides a framework for email security and bra ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- Canada Goose Fined For False Advertising In China Crackdown
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
China fined Canada Goose Holdings for allegedly misleading consumers in some advertisements, becomi ...
- 'Say My Name': How To Increase Brand Recognition In Audio Advertising
Marketing Insider, Scott Klass - Friday, September 3, 2021
Nine out of the 10 highest-indexing audio logos include the brand's na ...
- Gimme BIMI: How To Use The New Branding And Security Tool
Email Insider, Ray Schultz - Monday, August 30, 2021
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validi ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- What Amazon Businesses Get Wrong About Branding
MAD, Justin Marshall - Thursday, August 12, 2021
Amazon offers easy ways to build a niche product and use advertisi ...
- Mailkit Launches NOTAMIQ, A Platform For BIMI Deployment
Email Marketing Daily, Ray Schultz - Friday, August 6, 2021
The new platform will help brands manage their brand assets, including logo ...
- BIMI Helps Both Brands And Consumers
Around the Net in Email, Ray Schultz - Monday, July 26, 2021
Logos help consumers evaluate how they react to commercial messages. BIMI mak ...
- Lincoln, Hyundai Partner With Design Schools
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
"It's very important for students to immerse themselves in understanding the bra ...
- The Ultimate Question: Are You Really A Brand?
Marketing Insider, Robert Passikoff - Wednesday, July 7, 2021
To be a real brand you need meaning, differentiation, and the abili ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and le ...
- Start-up D2C Brand From 70-Year-Old Bedmaker Debuts July 4
MAD, Amy Corr - Tuesday, June 29, 2021
Agency GCF created Milton Sleep Co., a new bed-in-a-box brand, from t ...
- Chevrolet Brings Hollywood Star To Texas
Marketing Daily, Tanya Gazdik - Monday, June 21, 2021
The Chevrolet Suburban has appeared in at least one television series eve ...
- The Best Entertainment Companies Are Entertainment Brands
MediaDailyNews, Jake Hancock - Monday, June 14, 2021
The new Warner Bros. Discovery name doesn't work s well as Netfl ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And eve ...
- SurveyMonkey Rebrands As Momentive
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product lin ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, th ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- DDB Brand Refresh Includes Billboard In Sheep Country
Out to Launch, Steve McClellan - Wednesday, May 12, 2021
DDB Worldwide's updated branding includes a billboard running in one of t ...
- Publicis Rebrands Its Boise, ID Office
MAD, Larissa Faw - Monday, May 10, 2021
The newly named Team One Boise office will be led by Managi ...
- Adidas Launches Video Series Featuring Celebs Including Beyonce
Marketing Daily, Tanya Gazdik - Sunday, May 9, 2021
This is Adidas' most ambitious content series to date, Sockeye's Andy Fras ...
- Jimmy Bars Takes the Paths Less Traveled
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
How does a new CPG business stand out in the already saturat ...
- Brand Makeover For Recently Merged Summit Medical Group And CityMD
MAD, Larissa Faw - Monday, April 12, 2021
Logo and identity system aimed to illustrate the "seamless connection" between t ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal dat ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Goog ...
- Lexus Marketing Chief Aims To Add 'Excitement' To Brand
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
"I see the opportunity to leverage our strong heritage in human-centered design ...