• by Ray Schultz , August 6, 2021

BIMI (Brand Indicators for Message Identification) may be starting to get some legs now that Gmail is rolling it out to all its inboxes. And products are being developed to help facilitate the process. 

For instance, Mailkit has launched a company called NOTAMIQ, which is says is a BIMI asset management platform. 

The goal? To provide “an easy to use hosted brand management service,” Mailkit states. 

BIMI is a service that allows firms to display their logo with emails, providing they deploy Domain-based Message Authentication, Reporting, and Conformance (DMARC).

NOTAMIQ, which was formed with industry Dennis Dayman, hosts logos and other brand identifiers, including website icons (favicons), in one place. 

BIMI not only provides email marketers with a branding device, it can also prevent fraudulent use of logos. 

A recent study by Red Sift and Entrust found that logos affixed with BIMI can drive higher open rates and consumer trust. 

On average, open rates jumped by 21% in the U.S. and 39% in the UK when a brands’ logos were displayed with emails but competitors’ were not, the study says.  

Mailkit says it was at the forefront of BIMI development. In addition to Gmail, BIMI is also supported by AOL, Yahoo Mail, Fastmail and other inbox providers.