- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- With Smaller Prices, Bigger Laughs, Thinx Changes The Period Underwear Game
D2C Insider, Sarah Mahoney - Monday, January 16, 2023
The New York-based company, which reportedly has $100 million in annual sale ...
- Marketing All-Star: Tina Mahal
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
Tina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...
- In Fortune Cookies And OOH, Duolingo Says: Don't Quit
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2023
It may be Quitter's Day. But Duolingo is rescuing those resolutions wi ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
The cost of social will rise the most, according to Criteo's repo ...
- Marketers Lose Confidence In Optimizing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 12, 2023
Marketers' confidence continues to wane as the number of consumer choices f ...
- Creative All Star: Alex Strimbeanu
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Based in Bratislava, Slovakia, the offices of JANDL are not far fr ...
- With Artsy Tie-In, Red Wing Reboots A Classic
Retail Insider, Sarah Mahoney - Wednesday, January 11, 2023
The storied work boot retailer is teaming up with teen designers f ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper Marketing
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Ansa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- In Downbeat Moments, Clever Campaigns Are Irresistible
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 3, 2023
Readers just can't ignore great concepts, powerful executions and ideas that mig ...
- Women's Brands Dominate Year's D2C Focus
D2C Insider, Sarah Mahoney - Tuesday, January 3, 2023
Swimwear, footwear, lingerie and birth control captured readers' attention last year. ...
- Seabourn Cruise Line Campaign One of 2022's Most-Read Stories
Marketing Daily, Tanya Gazdik - Monday, January 2, 2023
The most-read travel story of 2022 was about a demographic that traditional ...
- Apple Taps Disney Exec To Head Apple TV+ Marketing
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 3, 2023
With more than 9 years at Disney, Ricky Strauss most recently w ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- Weight Watchers Ask Members To Ditch The Self-Hate
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2022
What if returning your negative self-talk was as easy as trading ...
- Leveraging TikTok to Scale Your Social Media
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Brydge CMO, Patrick Keller, discusses how organizations can leverage cost efficiencies ...
- The Good and Bad and Ways to Avoid the Bad
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Personalization can be an email marketers' best friend or worst nightmare. Usi ...
- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Becoming Relevant via Cultural Moments
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Like many brands today, H&R Block wanted to boost their perception wi ...
- Dreaming Up Emails: The Rudiments Of Good Design
Email Insider, Ray Schultz - Tuesday, December 27, 2022
Data Axle has provided a listing of successful campaigns and the templat ...
- Ugly Christmas Sweater Uses Data, Instagram To Spread Awareness Of Wildfires In Spain
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 21, 2022
Instagram and embedded tech on the sweater make it possible to s ...
- Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
The Qualcomm campaign, called The Edge of Possible, highlights the everyday impa ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad Performance
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
IAS aims to to provide greater transparency for in-game ad performance ...
- Pluto TV Expands 'Stream Now. Pay Never' Campaign With Drew Barrymore Promo
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
The campaign featuring Barrymore and her daytime talk show, with the tagli ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
Performance Marketing Insider, Laurie Sullivan - Thursday, December 15, 2022
The Recycled Records campaign introduces an original EP made up of t ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Disney Takes Counterintuitive Approach To 'Avatar' Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 13, 2022
For Disney to break even on the new "Avatar" film, the sequ ...
- EOS, Mariah Carey Make Merry In The Metaverse
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2022
EOS hopes its dance with the 'Queen of Christmas' will offer plen ...
- Kendra Scott Helps Hapless Men Buy Better Gifts
Retail Insider, Sarah Mahoney - Wednesday, December 14, 2022
Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strate ...