- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 Networks
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Advertising for cable TV works best when a media campaign is runni ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- Court Won't Revive Advertiser's Battle With Facebook Over Phony Accounts
Digital News Daily, Wendy Davis - Monday, November 28, 2022
Siding with Meta Platforms, a federal appellate court refused to revive ...
- MNI Built Optics, How Developers Dealt With 'Too Much Data'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
MNI, a targeted media-planning and buying company, announced the launch of ...
- Honda Collaborates With Chinese-American Filmmaker
Marketing Daily, Tanya Gazdik - Sunday, November 20, 2022
The spot was produced in four languages: Mandarin, Korean, Vietnamese and Engli ...
- Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
The global provider of hybrid customer experiences has launched a campaign ...
- Bark's New Ad Speaks Directly To Your Dog
D2C Insider, Sarah Mahoney - Monday, November 14, 2022
The musical Dog-mas ad plays squeakers, snack bags and doorbells to g ...
- Proven-Performance Approach Drives Upward Progress of Video RoAS
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Building and executing campaigns rooted in proven results can present limitations ...
- Transforming Brand Values into Tangible Actions
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Patagonia's mission statement is: we're in business to save our home plane ...
- Amazon Music Teams With W+K For Global Brand Campaign
Digital News Daily, Colin Kirkland - Thursday, November 10, 2022
The campaign promotes Amazon Music's recent update of ad-free offerings across mus ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- Senate Candidates Fought For Seats Primarily Through Negative Campaign Messages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Ad messaging skewed heavily negative this election cycle, emphasizing what voters cou ...
- Pinterest Campaign Shows Boards, Search Help Pinners 'Gift Like You Get Them'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Pinterest launched a holiday campaign aimed at the re-gifters, the don't-quite-get-you gifter ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- Electrify America Launches 'Brand-Neutral' Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2022
Although the company, which is a subsidiary of Volkswagen, works with ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- PacSun's Holiday Campaign Welcomes Consumers Into The 'PacVerse'
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
The new campaign will send consumers into the metaverse via a futurist ...
- Kia Launches Global Effort Tied To FIFA World Cup 2022
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2022
The effort includes a social media campaign, #KiaInspireTogether, encouraging fans to crea ...
- Facebook Hit With $25 Million Fine Over Political Ad Disclosures
PolicyBlog, Wendy Davis - Thursday, October 27, 2022
Facebook this week was ordered to pay $25 million for failing ...
- How Eos Translated Effortless Swearing Into A Culture Of Risk-Taking
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 26, 2022
CMO Soyoung Kang tells ANA attendees how the brand is connecting wi ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
Google announced updates on Wednesday to Performance Max to help advertisers furth ...
- Amazon Ads Features Focus On Measurement, Clean Room, Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
The company is bringing measurement, video, and clean room products to advertise ...
- Aston Martin, Felicity Jones Talk About Power
Marketing Daily, Tanya Gazdik - Monday, October 24, 2022
The luxury automaker is calling the effort its most "significant product marketi ...
- Public Relations For NFT Art
Digital News Daily, Mark Kaley - Monday, October 24, 2022
Since the initial NFT craze of 2020-2021, more artists have tried ...
- Infiniti Celebrates The Important Moments That Happen In Vehicles
Marketing Daily, Tanya Gazdik - Monday, October 24, 2022
The full-line campaign highlights the space folks need to have an importa ...
- Paubox Adds HIPAA-Compliant Email Tools To Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, October 21, 2022
The new offerings will help healthcare providers conduct email drip campaigns, t ...
- Kia Launches NBA-Inspired Spot
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2022
The agency sent teams of documentarians out across the country to captu ...